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Author

SpringerLink (Online service)

(36)

(15)

(8)

Jones, John Philip.

(7)

Kocabaş, Füsun.

(4)

Okazaki, Shintaro. editor.

(4)

Fincanon, Jason.

(3)

Kloepfer, Rolf, contributor.

(3)

Krampen, Martin, contributor.

(3)

Lammenett, Erwin. author.

(3)

(3)

Nöth, Winfried, contributor.

(3)

Rey, Alain, contributor.

(3)

Schaeffler, Jimmy.

(3)

Sebeok, Thomas A., contributor.

(3)

Özkan, Necati.

(3)

Akbulut, Nesrin Tan.

(2)

Akman, Zeynep Hale.

(2)

(2)

Andacht, Fernando, contributor.

(2)

Arlandi, Gian Franco, contributor.

(2)

Babacan, Muazzez.

(2)

Behar, Lisa Block de, contributor.

(2)

Belch, Michael A., ort. yaz.

(2)

(2)

Bense, Max, contributor.

(2)

Bettetini, Gianfranco, contributor.

(2)

Bir, Ali Atıf.

(2)

Blonsky, Marshall, contributor.

(2)

Boylu, Ayfer Aydiner.

(2)

Cassirer, Peter, contributor.

(2)

Clancy, Brian, contributor.

(2)

Dağtaş, Banu, 1965-

(2)

Diehl, Sandra. editor.

(2)

Dreyer, Claus, contributor.

(2)

Dru, Jean-Marie.

(2)

Eco, Umberto, contributor.

(2)

Fearn-Banks, Kathleen.

(2)

Gerçeker, Mustafa K.

(2)

Golomb, Harai, contributor.

(2)

Hickey, Raymond, contributor.

(2)

Hürel, Feridun.

(2)

IGI Global, publisher.

(2)

Jaworski, Bernard J., ort. yaz.

(2)

Kalkofen, Hermann, contributor.

(2)

(2)

Klinkenberg, Jean-Marie, contributor.

(2)

Kövecses, Zoltán, contributor.

(2)

Lange-Seidl, Annemarie, contributor.

(2)

Lieb, Hans-Heinrich, contributor.

(2)

Lonzi, Lidia, contributor.

(2)

Malmberg, Bertil, contributor.

(2)

Marcus, Solomon, contributor.

(2)

Marx, Konstanze, contributor.

(2)

Mattos, Geraldo, contributor.

(2)

McStay, Andrew, 1975-

(2)

Nah, Fiona. editor.

(2)

Nattiez, Jean-Jacques, contributor.

(2)

Niemeier, Susanne, contributor.

(2)

Nowakowska, Maria, contributor.

(2)

Nöth, Winfried, editor.

(2)

Pavis, Patrice, contributor.

(2)

Pembecioğlu, Nilüfer.

(2)

(2)

Petrilli, Susan, contributor.

(2)

Ponzio, Augusto, contributor.

(2)

Posner, Roland, contributor.

(2)

Poyatos, Fernando, contributor.

(2)

Raposo, Daniel. editor.

(2)

Rayport, Jeffrey F.

(2)

Rector, Monica, contributor.

(2)

(2)

Rivkin, Steve, 1947-

(2)

Rossi-Landi, Ferruccio, contributor.

(2)

Siau, Keng. editor.

(2)

Sonesson, Göran, contributor.

(2)

Sullivan, Luke.

(2)

Sus, Oleg, contributor.

(2)

Tayfur Gıyasettin.

(2)

Terlutter, Ralf. editor.

(2)

Thomas, Donald W., contributor.

(2)

(2)

Voigt, Vilmos, contributor.

(2)

Walther, Elisabeth, contributor.

(2)

Waugh, Linda R., contributor.

(2)

Withalm, Gloria, contributor.

(2)

Yakın, Mehmet.

(2)

Yalım, Fevzi, çev.

(2)

(2)

Yavuz, Şahinde.

(2)

Yurttaş, Özge Uluğ.

(2)

(2)

İnal, Mehmet Emin,ort. yaz.

(2)

Ab Rahman, Nurul Hidayah. editor.

(1)

Abas, Lutfi, contributor.

(1)

(1)

(1)

Agosti, Stefano, contributor.

(1)

Agra, Lucio, contributor.

(1)

Agrest, Diana, contributor.

(1)

Ahata, Shayelan, contributor.

(1)

(1)

(1)

Aksoy, Özgönül, contributor.

(1)

Aktuğlu, Işıl Karpat.

(1)

(1)

Al-Emran, Mostafa. editor.

(1)

Al-Sharafi, Mohammed A. editor.

(1)

Albert, Georg, contributor.

(1)

Alburger, James R., 1950-

(1)

(1)

Alinei, Mario, contributor.

(1)

Alliney, Stefano, contributor.

(1)

Almansi, Guido, contributor.

(1)

Alozie, Emmanuel C.

(1)

(1)

Alrabaee, Saed. editor.

(1)

Alsagoff, Lubna, contributor.

(1)

Alsagoff, Lubna, editor.

(1)

Alt, Florian. editor.

(1)

Altarriba, Jeanette, editor.

(1)

Altunbaş, Hüseyin.

(1)

Altıner, Serap.

(1)

Amador-Moreno, Carolina P., contributor.

(1)

Amador-Moreno, Carolina P., editor.

(1)

Amir, Chaya, contributor.

(1)

Amsenga, B., contributor.

(1)

Andersen, Henning, contributor.

(1)

Andor, József, contributor.

(1)

(1)

Andrews, David L., 1962-, ed.

(1)

André, Elisabeth, contributor.

(1)

Angelone, Erik, contributor.

(1)

Angelone, Erik, editor.

(1)

Apostol, Pavel, contributor.

(1)

Applegate, Edd.

(1)

Aqing, Hao, contributor.

(1)

Arbore, Grigore, contributor.

(1)

Archer, Dane, contributor.

(1)

Argenti, Paul A.

(1)

Arigoni, A. O., contributor.

(1)

Arnold, Madeleine, contributor.

(1)

Arntson, Amy E.

(1)

Aronson, Elliot.

(1)

Arrington, Tracy

(1)

Art Directors Club Of New York.

(1)

Arts décoratifs (Organization : Paris, France)

(1)

Asahi, Yumi. editor.

(1)

(1)

Aslan, Ali Çetin

(1)

Aspray, William. author.

(1)

Assael, Henry, contributor.

(1)

Atkin, Charles K.

(1)

Attardo, Salvatore, contributor.

(1)

Attardo, Salvatore, editor.

(1)

Autumn Brown, Jessica, contributor.

(1)

Avalle, d\x27Arco Silvio, contributor.

(1)

Avery, Mary C., contributor.

(1)

(1)

B.Martin Pedersen Graphis

(1)

Babiloni, Fabio. author.

(1)

Babür Tosun, Nurhan.

(1)

Bacca-Acosta, Jorge. editor.

(1)

Baer, Eugen, contributor.

(1)

Baines, Paul, 1973-

(1)

Baitchura, Uzbek, contributor.

(1)

(1)

Balachov, Nicolas, contributor.

(1)

Balcı, Şükrü.

(1)

Baldi, Paolo, contributor.

(1)

Baldry, Anthony, contributor.

(1)

Balkan, İlker.

(1)

Balkaş, Elif Eda.

(1)

Bankov, Kristian, contributor.

(1)

(1)

Barcelona, Antonio, contributor.

(1)

Barcelona, Antonio, editor.

(1)

Baron, Naomi S., contributor.

(1)

Baron, Roger B.

(1)

Barron, Anne, contributor.

(1)

Barron, Anne, editor.

(1)

(1)

Bartolomeo, Giovanni, 1977, author.

(1)

Barton, Roger, 1903-

(1)

Batislam, Erol.

(1)

Battenburg, John D., contributor.

(1)

Battisti, Eugenio, contributor.

(1)

Başarır, Murat.

(1)

Başev, Sinem Eyice.

(1)

Beasley, Ron, author.

(1)

Beattie, Trevor.

(1)

Beaverstock, Jonathan V.

(1)

(1)

Beckerath, Thea Von, contributor.

(1)

Beckwith, Christine Clifford.

(1)

Beckwith, Harry

(1)

Bedijs, Kristina, editor.

(1)

Beke, László, contributor.

(1)

Belch, George Eugene

(1)

Belch, George Eugene.

(1)

Language

(278)

(135)

(10)

(2)

(1)

Multiple languages

(1)

Publication Date

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Subject

(85)

(31)

(28)

Internet advertising.

(24)

Internet marketing.

(21)

LANGUAGE ARTS & DISCIPLINES / Linguistics / General.

(17)

(17)

Advertising -- Social aspects.

(14)

Communication in marketing.

(12)

(12)

(11)

(10)

(10)

Advertising -- Psychological aspects.

(9)

Advertising -- Turkey.

(8)

Consumer behavior.

(8)

Advertising layout and typography.

(7)

Advertising, Political.

(7)

Computational intelligence.

(7)

(7)

(7)

İletişim, Pazarlamada.

(7)

Advertising -- Brand name products.

(6)

Advertising -- Research.

(6)

Advertising -- United States.

(6)

Brand name products.

(6)

Electronic commerce.

(6)

Reklam tasarımı ve tipografisi.

(6)

SATIŞ GELİŞTİRME.

(6)

Advertising copy.

(5)

Advertising media planning.

(5)

Advertising, Political -- Turkey.

(5)

Branding (Marketing)

(5)

Facebook (Electronic resource)

(5)

Public relations.

(5)

(5)

Reklam -- Türkiye.

(5)

Sales promotion.

(5)

Strategic planning.

(5)

Web sites -- Design.

(5)

Advertising -- History.

(4)

Advertising -- Social aspects

(4)

Advertising and children.

(4)

Advertising laws -- Turkey.

(4)

Artificial intelligence.

(4)

Consumption (Economics) -- Social aspects.

(4)

Creative ability in business.

(4)

Customer relations.

(4)

Digital signage.

(4)

Reklam -- Araştırma.

(4)

Reklam hukuku -- Türkiye.

(4)

Reklamcılık -- Sosyal açıdan.

(4)

(4)

Social media -- Marketing.

(4)

(4)

Television advertising.

(4)

Word-of-mouth advertising.

(4)

İnternet reklamcılığı.

(4)

Advertisers -- Biography.

(3)

Advertising -- Audio-visual equipment.

(3)

Advertising -- Case studies.

(3)

Advertising -- Cross-cultural studies.

(3)

Advertising -- History

(3)

Advertising -- Moral and ethical aspects.

(3)

Advertising -- Psychological aspects

(3)

Advertising agencies.

(3)

Business enterprises -- Computer networks.

(3)

Campaign management -- Turkey.

(3)

Commercial art.

(3)

(3)

(3)

Computer animation.

(3)

Computer science.

(3)

Data protection.

(3)

Elections -- Turkey.

(3)

Electronic books.

(3)

Flash (Computer file)

(3)

Graphic arts -- Technique.

(3)

Marketing -- Management.

(3)

Marketing -- Political aspects -- Turkey.

(3)

Online social networks -- Economic aspects.

(3)

(3)

Pazarlama -- Siyasi yönleri -- Türkiye.

(3)

Persuasion (Psychology)

(3)

(3)

Reklam yöneticileri -- Biyografi

(3)

Reklam, Siyasi.

(3)

Reklamcılık -- Tarih

(3)

Sex in advertising.

(3)

Signs and signboards.

(3)

Sociolinguistics.

(3)

(3)

Television advertising and children.

(3)

Television in political -- Turkey.

(3)

Turkey -- Politics and government.

(3)

İLETİŞİM, PAZARLAMADA.

(3)

Advertising -- Communication.

(2)

Advertising -- Language.

(2)

Advertising -- Management.

(2)

Advertising -- Tourism.

(2)

Advertising -- Turkey -- Biography.

(2)

Advertising -- Turkey -- History.

(2)

Advertising -- United States -- History -- 20th century.

(2)

Advertising -- Vocational guidance.

(2)

Advertising campaigns.

(2)

Advertising copy -- Handbooks, manuals, etc.

(2)

Advertising copy -- Turkey.

(2)

Advertising laws -- United States.

(2)

Advertising laws.

(2)

Advertising photography.

(2)

Advertising, Direct-mail.

(2)

Advocacy advertising -- United States.

(2)

(2)

Brand name products -- Research.

(2)

Communication in politics.

(2)

Comparative advertising.

(2)

Consumer behavior

(2)

Consumer education -- United States.

(2)

Consumer satisfaction.

(2)

Consumers -- Attitudes.

(2)

Cooperating objects (Computer systems).

(2)

Corporations -- Public relations.

(2)

Creative ability.

(2)

Crisis management -- Case studies.

(2)

Cyber-Physical Systems.

(2)

Data Engineering.

(2)

Data and Information Security.

(2)

(2)

Direct marketing.

(2)

Discourse analysis.

(2)

Diskursanalyse.

(2)

Drug development -- United States.

(2)

Economics/Management Science.

(2)

Electronic commerce -- Case studies.

(2)

Engineering -- Data processing.

(2)

Englisch /Sprache.

(2)

English language -- Discourse analysis.

(2)

Globalization -- Economic aspects.

(2)

Grafik Sanatlar -- Teknik.

(2)

Grafik tasarım (Tipografi).

(2)

Graphic design (Typography)

(2)

Göstergebilim.

(2)

Güzel Sanatlar -- Süreli yayınlar

(2)

Halkla ilişkiler.

(2)

Internet advertising

(2)

(2)

Kitle iletişim araçları.

(2)

Knowledge management.

(2)

Kognitive Linguistik.

(2)

LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics.

(2)

Machine learning.

(2)

(2)

Markalı ürünler -- Araştırma.

(2)

(2)

Marketing -- Costs.

(2)

Marketing -- Moral and ethical aspects.

(2)

Marketing channels.

(2)

Mass media -- Moral and ethical aspects.

(2)

Mass media -- Semiotics.

(2)

Mass media and business.

(2)

(2)

Media Planning.

(2)

(2)

(2)

Multimedia communications.

(2)

Multimedia systems.

(2)

(2)

Online social networks.

(2)

Political campaigns -- Turkey.

(2)

Political parties -- Turkey.

(2)

(2)

Public relations -- Management -- Case studies.

(2)

REKLAM, SİYASİ -- TÜRKİYE.

(2)

(2)

Reklam -- Toplumsal yönleri.

(2)

Reklam fotoğrafçılığı.

(2)

Reklam kampanyaları.

(2)

Reklam metni -- Türkiye.

(2)

Reklamcılık -- Psikolojik yönleri

(2)

Reklamcılık -- Sosyal yönleri

(2)

Reklamcılık -- Tarih.

(2)

Reklamcılık -- Türkiye.

(2)

SEÇİMLER -- TÜRKİYE.

(2)

Siyasi kampanya yönetimi -- Türkiye.

(2)

Small business marketing.

(2)

Social media -- Economic aspects.

(2)

(2)

Sözlü reklamcılık.

(2)

SİYASİ PARTİLER -- TÜRKİYE.

(2)

TELEVİZYON, SİYASETTE -- TÜRKİYE.

(2)

Television advertising

(2)

Television advertising -- Psychological aspects.

(2)

Television and children.

(2)

Televizyon reklamcılığı

(2)

Televizyon reklamcılığı -- Psikolojik yönleri.

(2)

Televizyon reklamcılığı.

(2)

Trademarks -- Design.

(2)

TÜRKİYE -- SİYASET VE YÖNETİM.

(2)

Tüketici davranışı

(2)

Viral marketing.

(2)

Material Type

Shelf Location

Beytepe Art Collection

Beytepe General Collection

Beytepe Görsel-İşitsel Koleksiyonu

Beytepe Süreli Yayın Koleksiyonu

Beytepe Tez Koleksiyonu

Electronic Library

Karger E-Book Collection

Law General Collection

Prof.Dr.Onur Bilge Kulak Collection

Sağlık Bilimleri Genel Koleksiyon

Library

Beytepe Library

Health Sciences Library

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1.

Cover image for Advertising to children concepts and controversies

Advertising to children concepts and controversies

Advertising to children concepts and controversies

Author

Macklin, M. Carole. Carlson, Les.

Preferred Shelf Number

ONLINE(367673.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising-to-children

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2.

Cover image for The language of advertising : written texts

The language of advertising : written texts

The language of advertising : written texts

Author

Goddard, Angela, 1954-

Preferred Shelf Number

PE 1422 G63 1998

Format:

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3.

Cover image for My first sixty years in advertising

My first sixty years in advertising

My first sixty years in advertising

Author

Sackheim, Maxwell, 1890-

Preferred Shelf Number

HF 5861 S25 1970

Format:

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4.

Cover image for Measuring advertising readership and results

Measuring advertising readership and results

Measuring advertising readership and results

Author

Starch, Daniel, 1883-

Preferred Shelf Number

HF 5827 S75 1966

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5.

Cover image for Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Author

Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4291-3

Format:

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6.

Cover image for Creativity and advertising affect, events and process

Creativity and advertising affect, events and process

Creativity and advertising affect, events and process

Author

McStay, Andrew, 1975-

Preferred Shelf Number

ONLINE(344351.1)

Electronic Access

Click here to view

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7.

Cover image for Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

Author

Mooij, Marieke K. de, 1943-

Preferred Shelf Number

ONLINE

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8.

Cover image for Advertising organizations and publications a resource guide

Advertising organizations and publications a resource guide

Advertising organizations and publications a resource guide

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(367672.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/advertising-organizations-and-publications

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9.

Cover image for How advertising works the role of research

How advertising works the role of research

How advertising works the role of research

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368480.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/how-advertising-works

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10.

Cover image for Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Photographers at work : essential business and production skills for photographers in editorial, design, and advertising

Author

Evening, Martin, author.

Preferred Shelf Number

TR154 E94 2015

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11.

Cover image for D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

D&AD50 : 50 years of excellence in design and advertising and the people that made it happen

Author

Stanley, Rod.

Preferred Shelf Number

NC997 D3 2012

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12.

Cover image for Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more

Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more

Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and more

Author

Fincanon, Jason.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240809496

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