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37. 
Cover image for Your ad here the cool sell of guerrilla marketing
Your ad here the cool sell of guerrilla marketing
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Serazio, Michael. Project Muse.
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38. 
Cover image for Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014
Author 
Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)
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ONLINE(333009.1)
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http://dx.doi.org/10.1007/978-3-319-03973-2
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39. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
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ONLINE(333211.1)
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http://dx.doi.org/10.1007/978-3-642-28897-5
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40. 
Cover image for The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
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Shin, Kwang-Yong. author. SpringerLink (Online service)
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ONLINE(334534.1)
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http://dx.doi.org/10.1007/978-3-642-38091-4
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41. 
Cover image for Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs
Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs
Author 
Wang, Jiazhuo G. author. Yang, Juan. author. SpringerLink (Online service)
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ONLINE(335168.1)
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http://dx.doi.org/10.1007/978-3-642-44913-0
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42. 
Cover image for Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
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Klapdor, Sebastian. author. SpringerLink (Online service)
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ONLINE(335272.1)
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http://dx.doi.org/10.1007/978-3-658-01732-3
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43. 
Cover image for Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Author 
Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
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44. 
Cover image for Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
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Backhaus, Klaus. author. SpringerLink (Online service)
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ONLINE(335284.1)
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http://dx.doi.org/10.1007/978-3-658-02444-4
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45. 
Cover image for Network Governance Alliances, Cooperatives and Franchise Chains
Network Governance Alliances, Cooperatives and Franchise Chains
Author 
Ehrmann, Thomas. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)
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ONLINE(335352.1)
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http://dx.doi.org/10.1007/978-3-7908-2867-2
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46. 
Cover image for Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
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Ziniel, Wolfgang. author. SpringerLink (Online service)
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ONLINE(335363.1)
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http://dx.doi.org/10.1007/978-3-8349-3633-2
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47. 
Cover image for Luxury Marketing A Challenge for Theory and Practice
Luxury Marketing A Challenge for Theory and Practice
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Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
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48. 
Cover image for Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
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Pennemann, Karin. author. SpringerLink (Online service)
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ONLINE(335372.1)
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http://dx.doi.org/10.1007/978-3-8349-4492-4
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