Search Results for Marketing

901.

Sosyal medya pazarlaması : Instagramdan satın almanın değerlendirilmesine etki eden faktörler

Author

Fırat, Duygu.

Preferred Shelf Number

HM742 F57 2017

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902.

Pazarlama 4.0 : Gelenekselden dijitale geçiş

Author

Kotler, Philip. Özata, Nadir. Kartajaya, Hermawan. Setianwan, Iwan.

Preferred Shelf Number

HF5415.13 K80 2017

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903.

Tedarik zinciri yönetimi : strateji, planlama ve operasyon

Author

Chopra, Sunil Meindl, Peter. Bulut, Emrah.

Preferred Shelf Number

HF5415.13 C534 2017

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904.

Temel tüketici davranışı ve pazarlama stratejileri

Author

Koç, Erdoğan

Preferred Shelf Number

HF5415.32 K634 2017

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905.

Sosyal medya ile dijital pazarlama

Author

Çağıl, Alaattin. Dalıcı, Rahmi.

Preferred Shelf Number

HM742 C34 2017

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906.

Sosyal pazarlama : kurumsal sosyal sorumluluk ekseninde

Author

Can, Polat.

Preferred Shelf Number

HF5414 C16 2017

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907.

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Author

Koç, Erdoğan

Preferred Shelf Number

HF5415.32 K63 2016

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908.

SEO ve ötesi

Author

Barışkan, Gökhan

Preferred Shelf Number

TK5105.884 B37 2016

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909.

Hizmet pazarlaması : güncel konular ve yaklaşımlar

Author

Özer, Leyla.

Preferred Shelf Number

HD9980.5 H596 2016

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910.

Dersaadet'te tüketim : (1885-1923)

Author

Köse, Yavuz. Turan, Tevfik, çeviren

Preferred Shelf Number

HF5415.12.T8 K6719 2016

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911.

İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılık

Author

Küçük, Orhan.

Preferred Shelf Number

HF5415.123 I44 2016

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912.

Storytelling-case archetype decoding and assignment manual (SCADAM)

Author

Woodside, Arch G. Sood, Suresh C.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611

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913.

Mobile devices : a practical guide for librarians

Author

Rawlins, Ben, 1982-

Preferred Shelf Number

Z680.5 R39 2015

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914.

Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!

Author

Çakırer, Mehmet Akif.

Preferred Shelf Number

HF5415.127 C139 2015

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915.

Hayat = pazarlama

Author

Bulut, Yetkin

Preferred Shelf Number

HF5415 B85 2015

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916.

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Author

Koç, Erdoğan

Preferred Shelf Number

HF5415.32 K63 2015

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917.

20. Ulusal pazarlama kongresi bildiri kitabı : 10-13 Haziran 2015, Eskişehir

Author

Ulusal Pazarlama Kongresi (20. : 2015 : Eskişehir) Anadolu Üniversitesi. Pazarlama ve Pazarlama Araştırmaları Derneği.

Preferred Shelf Number

HF5415 U48 2015 V.1

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918.

2nd INT'L social business @ Anadolu Conference : proceedings; 10-13 June, 2015, Eskişehir-Türkiye

Author

INT'l Social Business @ Anadolu Conference (2nd : 2015 : Eskişehir, Turkey) Anadolu Üniversitesi

Preferred Shelf Number

HF5415 I585 2015

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919.

Tüketici olma sürecinde sosyal ağlarda kurulan iletişim : Neden iletişim kurulur? İletişimin etkileri nelerdir?

Author

Südaş, Hatice Doğan

Preferred Shelf Number

HF5415.1265 S83 2015

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920.

Küresel pazarlama

Author

Keegan, Warren J. Green, Mark C. Tatlıdil, Rezan.

Preferred Shelf Number

HF1416 K44 2015

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921.

Çevrimiçi satış : bügünden geleceğe bir potansiyel

Author

Sümersan Köktürk, Mehtap. Çobanoğlu Emine Dirsehan Taşkın

Preferred Shelf Number

HF5415.1265 C48 2015

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922.

Pazarlamaya giriş

Author

Eser, Zeliha. Korkmaz, Sezer.

Preferred Shelf Number

HF5415 E84 2015

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923.

Yeni başlayanlar için pazarlama ve lojistik

Author

Karadeniz, Mustafa

Preferred Shelf Number

HD38.5 K37 2015

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924.

The making of a world city : London 1991 to 2021

Author

Clark, Greg, 1962-

Preferred Shelf Number

ONLINE(341619.1)

Electronic Access

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118609743.jpg
John Wiley http://dx.doi.org/10.1002/9781118609705
ebrary http://site.ebrary.com/id/10985082

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925.

Siyasal pazarlama : teorik bir çerçeve

Author

Akyüz, İrfan

Preferred Shelf Number

JF2112.C3 A39 2015

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926.

Gerçeği algıla : nöropazarlama yolculuğunda ilk adımlar

Author

Girişken, Yener

Preferred Shelf Number

HF5415.12615 G57 2015

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927.

Çağdaş pazarlamada yeni yaklaşımlar /ceditörler Murat Akın , Murat Toksarı.

Author

Akın, Murat. Toksarı , Murat.

Preferred Shelf Number

HF5415.2 C33 2015

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928.

Tüketici davranışı nörolojisi : nöroekonomi-eeg yöntemi ile nöromarketing uygulaması

Author

Yorgancılar, F. Nur

Preferred Shelf Number

HF5415.12615 Y67 2015

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929.

Satış yönetimi

Author

Önce, Asım Günal

Preferred Shelf Number

HF5438.4 O53 2015

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930.

Siyasetin iletişim odağı seçim kampanyaları

Author

Özkan, Abdullah.

Preferred Shelf Number

JF2112.C3 S59 2015

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931.

Halkla ilişkiler perspektifinden güncel pazarlama yaklaşımları

Author

Baytekin, E. Pelin

Preferred Shelf Number

HF5415.123 B39 2015

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932.

Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşım

Author

Koç, Erdoğan

Preferred Shelf Number

HD9980.5 K761 2015

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933.

Pazarlama araştırması

Author

Burns, Alvin C. Bush, Ronald F. Orel, Fatma Demirci.

Preferred Shelf Number

HF5415.2 B77 2015

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934.

Finansal satış : satış stratejilerinin finansal etkileri (değer temelli pazarlama)

Author

Özkan, Turgut

Preferred Shelf Number

HG179.5 O95 2013

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935.

Hizmet pazarlaması ve stratejileri

Author

Altunışık. Remzi.

Preferred Shelf Number

HD9980.5 H59 2015

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936.

İlişkisel pazarlamada seçme konular

Author

Eren-Erdoğmuş, İrem. Gülsoy, Tanses Yasemin.

Preferred Shelf Number

HF5415.55 I45 2015

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937.

Sosyal medya pazarlama

Author

Kırcova, İbrahim Enginkaya, Ebru.

Preferred Shelf Number

HF5415.1265 K57 2015

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938.

Kurumsal iletişim ve profesyonel markalar

Author

Mengü, Seda Çakar.

Preferred Shelf Number

HD59.2 M46 2015

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939.

Yeni medya ve reklam

Author

Özkan, Abdullah. Tandaçgüneş, Nilnur. Önay Doğan, Betül.

Preferred Shelf Number

HF6146.I58 Y46 2015

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940.

Pazarlama mevzuatı

Author

Ünsalan, Erdal

Preferred Shelf Number

KKX3208 U57 2015

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941.

Business development for dummies

Author

Kennedy, Anna, author.

Preferred Shelf Number

HF5415.1 K46 2015

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942.

Sağlıklı yaşam ve pazarlama : 21. yüzyılın en hızlı büyüyen trendlerinden birinin pazarlama çerçevesinde değerlendirilmesi

Author

Bozkurt, Filiz

Preferred Shelf Number

HD9980.5 B69 2015

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943.

Hizmet pazarlaması : kuram, uygulama ve örnekler

Author

Öztürk, Sevgi Ayşe.

Preferred Shelf Number

HD9980.5 O97 2015

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944.

Sport and the media : managing the nexus

Author

Nicholson, Matthew. Kerr, Anthony. Sherwood, Merryn.

Preferred Shelf Number

GV742 N54 2015

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945.

Food industry design, technology, and innovation

Author

Traitler, Helmut, author. Coleman, Birgit, author. Hofmann, Karen, author.

Preferred Shelf Number

ONLINE(341831.1)

Electronic Access

ebrary An electronic book accessible through the World Wide Web; click to view
John Wiley http://dx.doi.org/10.1002/9781118823194

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946.

Re-inventing drug development

Author

Handen, Jeffrey S., editor.

Preferred Shelf Number

ONLINE(356607.1)

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

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947.

Industrial Engineering, Management Science and Applications 2015

Author

Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518706.1)

Electronic Access

https://doi.org/10.1007/978-3-662-47200-2

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948.

Discovery Science 18th International Conference, DS 2015, Banff, AB, Canada, October 4-6, 2015. Proceedings

Author

Japkowicz, Nathalie. editor. Matwin, Stan. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518881.1)

Electronic Access

https://doi.org/10.1007/978-3-319-24282-8

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949.

Cover image for Computational Linguistics and Intelligent Text Processing 16th International Conference, CICLing 2015, Cairo, Egypt, April 14-20, 2015, Proceedings, Part II

Computational Linguistics and Intelligent Text Processing 16th International Conference, CICLing 2015, Cairo, Egypt, April 14-20, 2015, Proceedings, Part II

Author

Gelbukh, Alexander. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518957.1)

Electronic Access

https://doi.org/10.1007/978-3-319-18117-2

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950.

Cover image for Computer Analysis of Images and Patterns 16th International Conference, CAIP 2015, Valletta, Malta, September 2-4, 2015 Proceedings, Part I

Computer Analysis of Images and Patterns 16th International Conference, CAIP 2015, Valletta, Malta, September 2-4, 2015 Proceedings, Part I

Author

Azzopardi, George. editor. Petkov, Nicolai. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(519052.1)

Electronic Access

https://doi.org/10.1007/978-3-319-23192-1

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951.

Web-Age Information Management 16th International Conference, WAIM 2015, Qingdao, China, June 8-10, 2015. Proceedings

Author

Yu, Xiaohui. editor. Dong, Xin Luna. editor. Li, Jian. editor. SUN, YIZHOU. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(519168.1)

Electronic Access

https://doi.org/10.1007/978-3-319-21042-1

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952.

The Complete Business Guide for a Successful Medical Practice

Author

Baum, Neil. editor. Bonds, Roger G. editor. Crawford, Thomas. editor. Kreder, Karl J. editor. Shaw, Koushik. editor.

Preferred Shelf Number

XX(519531.1)

Electronic Access

https://doi.org/10.1007/978-3-319-11095-0

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953.

Şimdi "işveren markası" zamanı

Author

Ötken, Ayşe Begüm Okan, Elif Yolbulan.

Preferred Shelf Number

HF5549 O854 2015

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954.

Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings

Author

Abramowicz, Witold. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518580.1)

Electronic Access

https://doi.org/10.1007/978-3-319-19027-3

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955.

Mobile Services for Toy Computing

Author

Hung, Patrick C. K. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518595.1)

Electronic Access

https://doi.org/10.1007/978-3-319-21323-1

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956.

Cover image for Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

Author

Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.

Preferred Shelf Number

XX(519229.1)

Electronic Access

https://doi.org/10.1007/978-3-319-18038-0

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957.

Social Informatics SocInfo 2014 International Workshops, Barcelona, Spain, November 11, 2014, Revised Selected Papers

Author

Aiello, Luca Maria. editor. McFarland, Daniel. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(519319.1)

Electronic Access

https://doi.org/10.1007/978-3-319-15168-7

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958.

Blogosphere and its Exploration

Author

Meinel, Christoph. author. Broß, Justus. author. Berger, Philipp. author. Hennig, Patrick. author. SpringerLink (Online service)

Preferred Shelf Number

XX(518430.1)

Electronic Access

https://doi.org/10.1007/978-3-662-44409-2

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959.

Smart Information Systems Computational Intelligence for Real-Life Applications

Author

Hopfgartner, Frank. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518465.1)

Electronic Access

https://doi.org/10.1007/978-3-319-14178-7

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960.

Recommendation and Search in Social Networks

Author

Ulusoy, Özgür. editor. Tansel, Abdullah Uz. editor. Arkun, Erol. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518505.1)

Electronic Access

https://doi.org/10.1007/978-3-319-14379-8

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961.

Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts

Author

Sekundo, Walter. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520092.1)

Electronic Access

https://doi.org/10.1007/978-3-319-18530-9

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962.

Aşağıdan yukarıya pazarlama

Author

Ries, Al Konukseven, Saadettin. Şansal, Feray.

Preferred Shelf Number

HF5415 R54 2014

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963.

Pazarlama : ilkeler- yönetim- örnek olaylar

Author

Yükselen, Cemal.

Preferred Shelf Number

HF5415 Y85 2014

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964.

Hizmet pazarlaması

Author

İslamoğlu, A.Hamdi

Preferred Shelf Number

HD9980.5 I85 2014

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965.

Discovering knowledge in data : an introduction to data mining

Author

Larose, Daniel T., author. Larose, Chantal D., author. IEEE Computer Society.

Preferred Shelf Number

ONLINE(341929.1)

Electronic Access

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1699137
John Wiley http://dx.doi.org/10.1002/9781118874059
Books24x7 http://www.books24x7.com/marc.asp?bookid=63521

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966.

Analytics and dynamic customer strategy : big profits from big data

Author

Tanner, John F.

Preferred Shelf Number

ONLINE(342033.1)

Electronic Access

ebrary An electronic book accessible through the World Wide Web; click to view
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118905739.jpg
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1715408
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967.

Ethical issues in communication professions new agendas in communication

Author

Drumwright, Minette E.

Preferred Shelf Number

ONLINE(344291.1)

Electronic Access

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968.

Bankacılıkta pazarlama

Author

Gümüş, Sefer.

Preferred Shelf Number

HG1616.M3 G86 2014

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969.

Pazarlama ilkeleri : [ve yönetimi için örnek olaylar]

Author

Mucuk, İsmet.

Preferred Shelf Number

HF5415 M88 2014

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970.

Service science : the foundations of service engineering and management

Author

Qiu, Robin G., author.

Preferred Shelf Number

ONLINE(341588.1)

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Cover image http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550
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John Wiley http://dx.doi.org/10.1002/9781118551820
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9781118551851

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971.

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

Author

Brooks, Jeff, 1961-

Preferred Shelf Number

ONLINE(341601.1)

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EBL ebooks - For GRAIL clients only
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972.

The perfect meal : the multisensory science of food and dining

Author

Spence, Charles, author. Piqueras-Fiszman, Betina, author.

Preferred Shelf Number

ONLINE(341559.1)

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Cover image http://catalogimages.wiley.com/images/db/jimages/9781118490822.jpg
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973.

Online panel research : a data quality perspective

Author

Callegaro, Mario, editor.

Preferred Shelf Number

ONLINE(341749.1)

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ebrary http://site.ebrary.com/id/10856847
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974.

A practical guide to data mining for business and industry

Author

Ahlemeyer-Stubbe, Andrea, author.

Preferred Shelf Number

ONLINE(341752.1)

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John Wiley http://dx.doi.org/10.1002/9781118763704
http://onlinelibrary.wiley.com/book/10.1002/9781118763704
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975.

Freemium economics : leveraging analytics and user segmentation to drive revenue

Author

Seufert, Eric Benjamin.

Preferred Shelf Number

ONLINE(356087.1)

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780124166905

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976.

Google semantic search : search engine optimization (SEO) techniques that get your company more traffic, increase brand impact, and amplify your online presence

Author

Amerland, David.

Preferred Shelf Number

TK5105.885.G66 A44 2014

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977.

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Author

Katz, Helen E., author.

Preferred Shelf Number

HF5826.5 K38 2014

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978.

Reklamarkası : kısa öyküler

Author

Merter, Ender

Preferred Shelf Number

HF5823 M47 2014

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979.

Food oxidants and antioxidants chemical, biological, and functional properties

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Bartosz, G. (Grzegorz)

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Pazarlama iletişimi yönetimi

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Odabaşı, Yavuz, 1949- Oyman, Mine, 1965-

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HF5415.123 O33 2014

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Strategic market management

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Aaker, David A.

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HF5415.13 A23 2014

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Right-time experiences : driving revenue with mobile and big data

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Lopez, Maribel, 1968-

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The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

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Brooks, Jeff, 1961- author.

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Rapid sensory profiling techniques and related methods : applications in new product development and consumer research

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Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.

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Bridging UX and web development better results through team integration

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Moffett, Jack (Jack Lean)

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Novel techniques in sensory characterization and consumer profiling

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Varela Tomasco, Paula, editor. Ares, Gaston, editor.

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Strategic Urban Health Communication

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Okigbo, Charles C. editor. SpringerLink (Online service)

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The like economy : how businesses are making money with Facebook

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Carter, Brian, 1973-

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HM743.F33 C36719 2012

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Supply chain management : Strategy, planning, and operation

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Chopra, Sunil. Meindl, Peter. Kalra, Dharma Vir.

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The changing Russian university from state to market

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Maximova-Mentzoni, Tatiana.

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Doing business in emerging markets

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Cavusgil, S. Tamer. Ghauri, Pervez N., 1948- Akcal, Ayse A.

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Wal-Mart wars moral populism in the twenty-first century

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Massengill, Rebekah Peeples, 1975- Project Muse.

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Pazarlama yönetimi : global ve yönetimsel yaklaşım

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Kirtiş, A. Kazım.

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994.

Pazarlama ilkeleri : global ve yönetimsel yaklaşım

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Kirtiş, A. Kazım.

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Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

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Koç, Erdoğan

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HF 5415.32 K63 2013

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Pazarlama yönetimi : (stratejik yaklaşım)

Author

İslamoğlu, Ahmet Hamdi.

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HF5415.13 I85 2013

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997.

An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry

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Faed, Alireza. author. SpringerLink (Online service)

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Cover image for Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

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Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)

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Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

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Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)

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The Wheels That Drove New York A History of the New York City Transit System

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Roess, Roger P. author. Sansone, Gene. author. SpringerLink (Online service)

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Robust Manufacturing Control Proceedings of the CIRP Sponsored Conference RoMaC 2012, Bremen, Germany, 18th-20th June 2012

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Windt, Katja. editor. SpringerLink (Online service)

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Supply Chain Safety Management Security and Robustness in Logistics

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Essig, Michael. editor. Hülsmann, Michael. editor. Kern, Eva-Maria. editor. Klein-Schmeink, Stephan. editor. SpringerLink (Online service)

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1003.

LISS 2012 Proceedings of 2nd International Conference on Logistics, Informatics and Service Science

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Zhang, Zhenji. editor. Zhang, Runtong. editor. Zhang, Juliang. editor. SpringerLink (Online service)

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1004.

The System Concept and Its Application to Engineering

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Aslaksen, Erik W. author. SpringerLink (Online service)

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1005.

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

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Portmann, Edy. author. SpringerLink (Online service)

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1006.

Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

Author

Ahlert, Dieter. author. Schefer, Benjamin. author. SpringerLink (Online service)

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1007.

Age-Differentiated Work Systems

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Schlick, Christopher Marc. editor. Frieling, Ekkehart. editor. Wegge, Jürgen. editor. SpringerLink (Online service)

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1008.

Dynamics in Logistics Third International Conference, LDIC 2012 Bremen, Germany, February/March 2012 Proceedings

Author

Kreowski, Hans-Jörg. editor. Scholz-Reiter, Bernd. editor. Thoben, Klaus-Dieter. editor. SpringerLink (Online service)

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1009.

Cover image for Modeling and Simulation in Engineering, Economics, and Management International Conference, MS 2013, Castellón de la Plana, Spain, June 6-7, 2013. Proceedings

Modeling and Simulation in Engineering, Economics, and Management International Conference, MS 2013, Castellón de la Plana, Spain, June 6-7, 2013. Proceedings

Author

Fernández-Izquierdo, María Ángeles. editor. Muñoz-Torres, María Jesús. editor. León, Raúl. editor. SpringerLink (Online service)

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1010.

New Business Models and Value Creation: A Service Science Perspective

Author

Cinquini, Lino. editor. Minin, Alberto Di. editor. Varaldo, Riccardo. editor. SpringerLink (Online service)

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ONLINE(335593.1)

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1011.

Proceedings of the Institute of Industrial Engineers Asian Conference 2013

Author

Lin, Yi-Kuei. editor. Tsao, Yu-Chung. editor. Lin, Shi-Woei. editor. SpringerLink (Online service)

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1012.

Engineering Economics and Finance for Transportation Infrastructure

Author

Prassas, Elena S. author. Roess, Roger P. author. SpringerLink (Online service)

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ONLINE(334628.1)

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1013.

Organisationskommunikation und Public Relations Forschungsparadigmen und neue Perspektiven

Author

Zerfaß, Ansgar. editor. Rademacher, Lars. editor. Wehmeier, Stefan. editor. SpringerLink (Online service)

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ONLINE(336605.1)

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1014.

Die Klinik als Marke Markenkommunikation und -führung für Krankenhäuser und Klinikketten

Author

Nemec, Sabine. author. Fritsch, Harald Jürgen. author. SpringerLink (Online service)

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ONLINE(336864.1)

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1015.

Fullspace-Projektion Mit dem 360°lab zum Holodeck

Author

Overschmidt, Gordian. editor. Schröder, Ute B. editor. SpringerLink (Online service)

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ONLINE(336905.1)

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http://dx.doi.org/10.1007/978-3-642-24656-2

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1016.

Facebook, Twitter und Co. in Hotellerie und Gastronomie Ein Handbuch für Praktiker

Author

Hinterholzer, Thomas. author. SpringerLink (Online service)

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ONLINE(337309.1)

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1017.

Aktuelle Beiträge zur Dienstleistungsforschung

Author

Roth, Stefan. editor. SpringerLink (Online service)

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ONLINE(337463.1)

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http://dx.doi.org/10.1007/978-3-658-00253-4

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1018.

Wirkungen von Markenkrisen Eine Analyse aus verhaltenswissenschaftlicher Perspektive

Author

Weyler, Stephan. author. SpringerLink (Online service)

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ONLINE(337424.1)

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1019.

Cover image for Wissens- und Technologietransfer durch Hochschulen aus einer marktorientierten Perspektive Ansatzpunkte zur Gestaltung erfolgreicher Transferprozesse an Universitäten und Fachhochschulen

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Author

Kesting, Tobias. author. SpringerLink (Online service)

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ONLINE(337576.1)

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1020.

So geht Verkaufen Mit 99 nls-Lektionen zum Eliteverkäufer

Author

Galal, Marc M. author. SpringerLink (Online service)

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ONLINE(337609.1)

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1021.

Kompakt-Lexikon Marketingpraxis 2.200 Begriffe nachschlagen, verstehen, anwenden.

Author

Springer Fachmedien Wiesbaden. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338161.1)

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1022.

Cover image for Auf den Punkt: Präsentationen pyramidal strukturieren Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur

Auf den Punkt: Präsentationen pyramidal strukturieren Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur

Author

Schoof, Axel. author. Binder, Karin. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338170.1)

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1023.

333 Keywords Marktforschung Grundwissen für Manager

Author

Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)

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ONLINE(338205.1)

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1024.

Cover image for Schaffe Vertrauen, rede darüber und verdiene daran Kommunikationspraxis und Performance Measurement von Corporate Cultural Responsibility

Schaffe Vertrauen, rede darüber und verdiene daran Kommunikationspraxis und Performance Measurement von Corporate Cultural Responsibility

Author

Lamprecht, Wolfgang. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338214.1)

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http://dx.doi.org/10.1007/978-3-658-03594-5

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1025.

Events und Sport Stand und Perspektiven der Eventforschung

Author

Zanger, Cornelia. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338222.1)

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http://dx.doi.org/10.1007/978-3-658-03681-2

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1026.

The crowdfunding revolution how to raise venture capital using social media

Author

Lawton, Kevin. Marom, Dan, 1979-

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ONLINE

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1027.

The executive's guide to consultants how to find, hire, and get great results from outside experts

Author

Fields, David.

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ONLINE

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1028.

The Routledge companion to advertising and promotional culture

Author

McAllister, Matthew P. West, Emily.

Preferred Shelf Number

ONLINE(344431.1)

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1029.

Design portfolios : self-promotion at its best

Author

Go Welsh (Firm)

Preferred Shelf Number

NC1001 D47 2013

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1030.

En değerli ortağınızı keşfedin : müşteriniz

Author

Maden, Deniz

Preferred Shelf Number

HF5415.55 M33 2013

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1031.

Events - Erlebnismarketing für alle Sinne Mit neuronaler Markenkommunikation Lebensstile inszenieren

Author

Thinius, Jochen. author. Untiedt, Jan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338414.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3538-0

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1032.

NBD-Prognosemodelle im Kundenbeziehungsmanagement Einordnung, Implementierung und praktische Anwendungsempfehlung

Author

Zitzlsperger, David Franz Sales. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338433.1)

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1033.

Marktforschungsergebnisse zielgruppengerecht kommunizieren Ergebnisberichte - Präsentationen - Workshops

Author

Magerhans, Alexander. author. Merkel, Theresa. author. Cimbalista, Julia. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338434.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3756-8

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1034.

Strategie und Technik des Automobilmarketing

Author

Esch, Franz-Rudolf. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338445.1)

Electronic Access

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1035.

Jede Marke kann wachsen! Wie Sie Wachstumsbarrieren systematisch durchbrechen

Author

Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338493.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4285-2

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1036.

Markenkraft im Mittelstand Was jeder Manager von Dr. Klitschko und dem Papst lernen kann

Author

Errichiello, Oliver. author. Zschiesche, Arnd. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338495.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4289-0

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1037.

Rechtliche Grenzen des Brand Placement Eine wirtschafts- und rechtswissenschaftliche Analyse von Markenplatzierungen im nicht-werblichen Fernsehprogramm

Author

Reich, Bettina. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338503.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4363-7

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1038.

Industrielle Dienstleistungen Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern

Author

Seiter, Mischa. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338454.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3913-5

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1039.

Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung

Author

Böckermann, Florian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338456.1)

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http://dx.doi.org/10.1007/978-3-8349-3946-3

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1040.

Branding and product design : an integrated perspective

Author

Hestad, Monika.

Preferred Shelf Number

HF5415.1255 H47 2013

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1041.

Key concepts in creative industries

Author

Hartley, John, 1948-

Preferred Shelf Number

HM621 H3734 2013

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1042.

Graphic Artists Guild handbook : pricing & ethical guidelines

Author

Graphic Artists Guild (U.S.)

Preferred Shelf Number

NC1001.6 G7 2013

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1043.

Beating childhood obesity now! : a simple solution for parents and educators

Author

Osbourne, Rick.

Preferred Shelf Number

WD 210 O812 2013 V.1

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1044.

Practical guide to ICP-MS a tutorial for beginners

Author

Thomas, Robert, 1949-

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ONLINE

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1045.

Business analysis for business intelligence

Author

Brijs, Bert.

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ONLINE

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1046.

The viral video manifesto why everything you know is wrong and how to do what really works

Author

Voltz, Stephen. Grobe, Fritz.

Preferred Shelf Number

ONLINE

Electronic Access

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1047.

Stop asking for referrals a revolutionary new strategy for building a financial service business that sells itself

Author

Wershing, Stephen.

Preferred Shelf Number

ONLINE

Electronic Access

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1048.

Evolution of global electricity markets new paradigms, new challenges, new approaches

Author

Sioshansi, Fereidoon P. (Fereidoon Perry)

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780123978912

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1049.

SEO & SEM

Author

Aslantaş, Aykut

Preferred Shelf Number

TK5105.884 A85 2013

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1050.

Maritime Governance and Policy-Making

Author

Roe, Michael. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330919.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4153-2

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1051.

Creating Shared Understanding in Product Development Teams How to ‘Build the Beginning’

Author

Møller, Louise. author. Tollestrup, Christian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330924.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4180-8

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1052.

Behavioral Issues in Operations Management New Trends in Design, Management, and Methodologies

Author

Giannoccaro, Ilaria. editor. SpringerLink (Online service)

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1053.

Strategic Planning Decisions in the High Tech Industry

Author

Cetindamar, Dilek. editor. Daim, Tugrul. editor. Beyhan, Berna. editor. Basoglu, Nuri. editor. SpringerLink (Online service)

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1054.

The Offshoring Challenge Strategic Design and Innovation for Tomorrow’s Organization

Author

Pedersen, Torben. editor. Bals, Lydia. editor. Ørberg Jensen, Peter D. editor. Larsen, Marcus M. editor. SpringerLink (Online service)

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1055.

Emotional Engineering vol. 2

Author

Fukuda, Shuichi. editor. SpringerLink (Online service)

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ONLINE(331111.1)

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1056.

The Contribution of Technology to Added Value

Author

Fernandes, António S.C. author. SpringerLink (Online service)

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1057.

The Offshore Drilling Industry and Rig Construction in the Gulf of Mexico

Author

Kaiser, Mark J. author. Snyder, Brian F. author. SpringerLink (Online service)

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ONLINE(331158.1)

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1058.

The Anticipation of Converging Industries A Concept Applied to Nutraceuticals and Functional Foods

Author

Curran, Clive-Steven. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-1-4471-5170-8

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1059.

Research and Technology Management in the Electricity Industry Methods, Tools and Case Studies

Author

Daim, Tugrul. editor. Oliver, Terry. editor. Kim, Jisun. editor. SpringerLink (Online service)

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1060.

Mass Customization and Sustainability An assessment framework and industrial implementation

Author

Boër, Claudio R. author. Pedrazzoli, Paolo. author. Bettoni, Andrea. author. Sorlini, Marzio. author. SpringerLink (Online service)

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1061.

CO2: A Valuable Source of Carbon

Author

Falco, Marcello De. editor. Iaquaniello, Gaetano. editor. Centi, Gabriele. editor. SpringerLink (Online service)

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ONLINE(331150.1)

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1062.

Logistics Basics — Exercises — Case Studies

Author

Gleissner, Harald. author. Femerling, J. Christian. author. SpringerLink (Online service)

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ONLINE(332888.1)

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1063.

Handbook of Manufacturing Control Fundamentals, description, configuration

Author

Lödding, Hermann. author. SpringerLink (Online service)

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ONLINE(333129.1)

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1064.

Efficiency and Logistics

Author

Clausen, Uwe. editor. Hompel, Michael. editor. Klumpp, Matthias. editor. SpringerLink (Online service)

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ONLINE(333621.1)

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http://dx.doi.org/10.1007/978-3-642-32838-1

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1065.

Cover image for The Philosopher's Stone for Sustainability Proceedings of the 4th CIRP International Conference on Industrial Product-Service Systems, Tokyo, Japan, November 8th - 9th, 2012

The Philosopher's Stone for Sustainability Proceedings of the 4th CIRP International Conference on Industrial Product-Service Systems, Tokyo, Japan, November 8th - 9th, 2012

Author

Shimomura, Yoshiki. editor. Kimita, Koji. editor. SpringerLink (Online service)

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ONLINE(333623.1)

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http://dx.doi.org/10.1007/978-3-642-32847-3

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1066.

Sustainable Logistics Responses to a Global Challenge

Author

Bretzke, Wolf-Rüdiger. author. Barkawi, Karim. author. SpringerLink (Online service)

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ONLINE(333841.1)

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http://dx.doi.org/10.1007/978-3-642-34375-9

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1067.

Luxury talent management leading and managing a luxury brand

Author

Gutsatz, Michel. Auguste, Gilles.

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ONLINE

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=548720

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1068.

A manager's guide to building a successful business

Author

Randazzo, Gary.

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ONLINE

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1069.

A guide to IT contracting checklists, tools, and techniques

Author

Overly, Michael R. Karlyn, Matthew A.

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1070.

Sustainable solid waste management

Author

Unnisa, Syeda Azeem. Rav, S. Bhupatthi.

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1071.

One simple idea for startups and entrepreneurs live your dreams and create your own profitable company

Author

Key, Stephen. Sell, Colleen.

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1072.

Value Stream Design The Way Towards a Lean Factory

Author

Erlach, Klaus. author. SpringerLink (Online service)

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ONLINE(333056.1)

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1073.

Megacity Mobility Culture How Cities Move on in a Diverse World.

Author

Institute for Mobility Research. editor. SpringerLink (Online service)

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ONLINE(333885.1)

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1074.

Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation

Author

Rajola, Federico. author. SpringerLink (Online service)

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ONLINE(334004.1)

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1075.

The Railway Track and Its Long Term Behaviour A Handbook for a Railway Track of High Quality

Author

Tzanakakis, Konstantinos. author. SpringerLink (Online service)

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ONLINE(334108.1)

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http://dx.doi.org/10.1007/978-3-642-36051-0

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1076.

Brand Growth Barriers Identify, Understand, and Overcome Them

Author

Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)

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ONLINE(334363.1)

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1077.

Cover image for Digital Enterprise Design and Management 2013 Proceedings of the First International Conference on Digital Enterprise Design and Management DED&M 2013

Digital Enterprise Design and Management 2013 Proceedings of the First International Conference on Digital Enterprise Design and Management DED&M 2013

Author

Benghozi, Pierre-Jean. editor. Krob, Daniel. editor. Rowe, Frantz. editor. SpringerLink (Online service)

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ONLINE(334405.1)

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1078.

Cover image for Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Engineering

Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Engineering

Author

Qi, Ershi. editor. Shen, Jiang. editor. Dou, Runliang. editor. SpringerLink (Online service)

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ONLINE(334885.1)

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1079.

Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Management

Author

Qi, Ershi. editor. Shen, Jiang. editor. Dou, Runliang. editor. SpringerLink (Online service)

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ONLINE(334887.1)

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http://dx.doi.org/10.1007/978-3-642-40072-8

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1080.

Strategy and Communication for Innovation

Author

Pfeffermann, Nicole. editor. Minshall, Tim. editor. Mortara, Letizia. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335108.1)

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http://dx.doi.org/10.1007/978-3-642-41479-4

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1081.

Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs

Author

Wang, Jiazhuo G. author. Yang, Juan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335168.1)

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http://dx.doi.org/10.1007/978-3-642-44913-0

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1082.

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

Author

Christiaans, Lena. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335242.1)

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http://dx.doi.org/10.1007/978-3-658-00456-9

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1083.

Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

Author

Langen, Nina. author. SpringerLink (Online service)

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ONLINE(335250.1)

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http://dx.doi.org/10.1007/978-3-658-00759-1

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1084.

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

Author

Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335282.1)

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http://dx.doi.org/10.1007/978-3-658-02365-2

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1085.

Network Governance Alliances, Cooperatives and Franchise Chains

Author

Ehrmann, Thomas. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335352.1)

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http://dx.doi.org/10.1007/978-3-7908-2867-2

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1086.

Cover image for Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Author

Ziniel, Wolfgang. author. SpringerLink (Online service)

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ONLINE(335363.1)

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http://dx.doi.org/10.1007/978-3-8349-3633-2

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1087.

Qualitätsmanagement für Nonprofit-Organisationen Grundlagen – Planung – Umsetzung – Kontrolle

Author

Bruhn, Manfred. author. SpringerLink (Online service)

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ONLINE(337492.1)

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1088.

Impulse für die Markenpraxis und Markenforschung Tagungsband der internationalen Konferenz „DerMarkentag 2011“

Author

Baumgarth, Carsten. editor. Boltz, Dirk-Mario. editor. SpringerLink (Online service)

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ONLINE(337508.1)

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http://dx.doi.org/10.1007/978-3-658-00427-9

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1089.

Produktmanagement Grundlagen - Methoden - Beispiele

Author

Herrmann, Andreas. author. Huber, Frank. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337408.1)

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http://dx.doi.org/10.1007/978-3-658-00004-2

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1090.

Dienstleistungstarife und Nutzungsentscheidungen Empirische Untersuchung zu Tarifen als Mittel zur Selbstkontrolle

Author

Robbert, Thomas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337425.1)

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http://dx.doi.org/10.1007/978-3-658-00072-1

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1091.

Events im Zeitalter von Social Media Stand und Perspektiven der Eventforschung

Author

Zanger, Cornelia. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337538.1)

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http://dx.doi.org/10.1007/978-3-658-00553-5

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1092.

Auftrags- und Projektmanagement Mastering Business Markets

Author

Kleinaltenkamp, Michael. editor. Plinke, Wulff. editor. Geiger, Ingmar. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337765.1)

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1093.

Marken- und Kommunikationsmanagement im B-to-B-Geschäft Clever positionieren, erfolgreich kommunizieren

Author

Masciadri, Peter. author. Zupancic, Dirk. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337766.1)

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http://dx.doi.org/10.1007/978-3-658-01354-7

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1094.

Informationssuche und Online Word-of-Mouth Eine empirische Analyse anhand von Diskussionsforen

Author

Reichelt, Jonas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337774.1)

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http://dx.doi.org/10.1007/978-3-658-01373-8

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1095.

Was viele Verkäufer nicht zu fragen wagen 100 Tipps für bessere Verkaufsresultate im Außendienst

Author

Schumacher, Oliver. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337846.1)

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http://dx.doi.org/10.1007/978-3-658-01638-8

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1096.

Identitätsbasierte Markenführung im Investitionsgüterbereich Management und Wirkungen von Marke-Kunde-Beziehungen

Author

Krause, Juliane. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337849.1)

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http://dx.doi.org/10.1007/978-3-658-01648-7

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1097.

Kundenloyalität im Automobilhandel Determinanten in Verkauf und Kundendienst

Author

Scholly, Volker. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337854.1)

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http://dx.doi.org/10.1007/978-3-658-01669-2

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1098.

Strategische Zusammenarbeit mit Zulieferern Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung

Author

Clauß, Thomas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337972.1)

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http://dx.doi.org/10.1007/978-3-658-02190-0

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1099.

Markenexzellenz im innovativen Mittelstand Grundsätze, Arbeitsmethoden, Beispiele – ein Leitfaden für Praktiker

Author

Casagranda, Michael. author. Dünser, Michael. author. Lippitsch, Georg. author. Mühlfellner, Rupert. author. Ruf, Markus. author.

Preferred Shelf Number

ONLINE(338001.1)

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http://dx.doi.org/10.1007/978-3-658-02319-5

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1100.

Wirkungsvolle Live-Kommunikation Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events

Author

Gundlach, Axel. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338043.1)

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http://dx.doi.org/10.1007/978-3-658-02549-6

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1101.

Führung von Personaldienstleistungsunternehmen Eine strukturierte Einführung

Author

Hillebrecht, Steffen. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338048.1)

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http://dx.doi.org/10.1007/978-3-658-02567-0

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1102.

Cover image for Kategorisierungseffekte Eine verhaltenswissenschaftliche Analyse der Wirkung von Sortimentskategorisierungen auf den Auswahlprozess für komplexe Gebrauchsgüter

Kategorisierungseffekte Eine verhaltenswissenschaftliche Analyse der Wirkung von Sortimentskategorisierungen auf den Auswahlprozess für komplexe Gebrauchsgüter

Author

Krengel, Martin. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338243.1)

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1103.

Mehr Verkauf durch Nichtverkauf Kunden kaufen fast von selbst, wenn man sie lässt

Author

Gebhardt-Seele, Stephan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338462.1)

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http://dx.doi.org/10.1007/978-3-8349-4005-6

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1104.

Unternehmerisches Preisänderungsverhalten Dimensionen, Determinanten und Konsequenzen

Author

Schmidt, Thomas R. W. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338464.1)

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1105.

Cover image for Das Konzept der preisorientierten Qualitätsbeurteilung Eine produkt- und kulturübergreifende kausalanalytische Betrachtung

Das Konzept der preisorientierten Qualitätsbeurteilung Eine produkt- und kulturübergreifende kausalanalytische Betrachtung

Author

Hofmann, Thomas. author. SpringerLink (Online service)

Preferred Shelf Number

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1106.

Die Frauen und das Netz Angebote und Nutzung aus Genderperspektive

Author

Kampmann, Birgit. editor. Keller, Bernhard. editor. Knippelmeyer, Michael. editor. Wagner, Frank. editor. SpringerLink (Online service)

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ONLINE(338475.1)

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1107.

Global Brand Management Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

Author

Stolle, Wulf. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338476.1)

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http://dx.doi.org/10.1007/978-3-8349-4139-8

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1108.

Effektives Customer Relationship Management Instrumente - Einführungskonzepte - Organisation

Author

Helmke, Stefan. editor. Uebel, Matthias. editor. Dangelmaier, Wilhelm. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338479.1)

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http://dx.doi.org/10.1007/978-3-8349-4176-3

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1109.

Markenkommunikation mit Sport Wirkungsmodell für die Markenführung aus Sicht der Service-Dominant Logic

Author

Drengner, Jan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338483.1)

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http://dx.doi.org/10.1007/978-3-8349-4198-5

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1110.

Dienstleistungserlebnisse als Erfolgsfaktor in Kino- und Unterhaltungscentern

Author

Laas, Elisabeth. author. SpringerLink (Online service)

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ONLINE(338524.1)

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http://dx.doi.org/10.1007/978-3-8349-4490-0

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1111.

Markensoziologische Werbung Eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder

Author

Errichiello, Oliver Carlo. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338526.1)

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http://dx.doi.org/10.1007/978-3-8349-4507-5

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1112.

Beziehungsmanagement in der Automobilindustrie OEM Relationship Management als Sonderfall des CRM

Author

Hundertmark, Heike. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338527.1)

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http://dx.doi.org/10.1007/978-3-8349-4511-2

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1113.

Cover image for Retail Business Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko

Retail Business Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko

Author

Riekhof, Hans-Christian. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338536.1)

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1114.

Personalisierung im Internethandel Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

Author

Stüber, Eva. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338538.1)

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1115.

Cover image for Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

Author

Brunner, Christian Boris. author. SpringerLink (Online service)

Preferred Shelf Number

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1116.

Theorie und Praxis des Dienstleistungsmarketing Aktuelle Konzepte und Entwicklungen

Author

Schmitz, Gertrud. editor. SpringerLink (Online service)

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1117.

Lost Brands - vom Aufstieg und Niedergang starker Marken Warum "too big to fail" nicht einmal für Traditionsmarken gilt

Author

Brückner, Michael. author. Przyklenk, Andrea. author. SpringerLink (Online service)

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1118.

The social media industries

Author

Albarran, Alan B.

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1119.

Promotional culture and convergence markets, methods, media

Author

Powell, Helen.

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1120.

Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line.

Author

Gattiker, Urs.

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ONLINE(355859.1)

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ScienceDirect http://www.sciencedirect.com/science/book/9781843347453

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1121.

Consumer.ology the truth about consumers and the psychology of shopping

Author

Graves, Philip.

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ONLINE

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1122.

Analysis of mixed data methods & applications

Author

De Leon, Alexander R. Chough, Keumhee Carrir̈e.

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1123.

Oil Transport Management

Author

Lun, Y.H. Venus. author. Hilmola, Olli-Pekka. author. Goulielmos, Alexander M. author. Lai, Kee-hung. author. Cheng, T.C. Edwin. author.

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1124.

Quality Control Applications

Author

Chorafas, Dimitris N. author. SpringerLink (Online service)

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1125.

Decision-Based Design Integrating Consumer Preferences into Engineering Design

Author

Chen, Wei. author. Hoyle, Christopher. author. Wassenaar, Henk Jan. author. SpringerLink (Online service)

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1126.

Cover image for Improving Energy Efficiency in Industrial Energy Systems An Interdisciplinary Perspective on Barriers, Energy Audits, Energy Management, Policies, and Programs

Improving Energy Efficiency in Industrial Energy Systems An Interdisciplinary Perspective on Barriers, Energy Audits, Energy Management, Policies, and Programs

Author

Thollander, Patrik. author. Palm, Jenny. author. SpringerLink (Online service)

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1127.

Exergy Production, Cost and Renewability

Author

de Oliveira Junior, Silvio. author. SpringerLink (Online service)

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1128.

The Value of RFID Benefits vs. Costs

Author

Ustundag, Alp. editor. SpringerLink (Online service)

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1129.

Geometric Modeling and Reasoning of Human-Centered Freeform Products

Author

Wang, Charlie C. L. author. SpringerLink (Online service)

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1130.

Cover image for Decision Making in Manufacturing Environment Using Graph Theory and Fuzzy Multiple Attribute Decision Making Methods Volume 2

Decision Making in Manufacturing Environment Using Graph Theory and Fuzzy Multiple Attribute Decision Making Methods Volume 2

Author

Rao, R. Venkata. author. SpringerLink (Online service)

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1131.

Cover image for Technology Integration to Business Focusing on RFID, Interoperability, and Sustainability for Manufacturing, Logistics, and Supply Chain Management

Technology Integration to Business Focusing on RFID, Interoperability, and Sustainability for Manufacturing, Logistics, and Supply Chain Management

Author

Yee, John T. author. Oh, Seog-Chan. author. SpringerLink (Online service)

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1132.

CIRP Design 2012 Sustainable Product Development

Author

Chakrabarti, Amaresh. editor. SpringerLink (Online service)

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1133.

Quality Management in Reverse Logistics A Broad Look on Quality Issues and Their Interaction with Closed-Loop Supply Chains

Author

Nikolaidis, Yiannis. editor. SpringerLink (Online service)

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ONLINE(331003.1)

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1134.

Online Scheduling in Manufacturing A Cumulative Delay Approach

Author

Suwa, Haruhiko. author. Sandoh, Hiroaki. author. SpringerLink (Online service)

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ONLINE(331011.1)

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1135.

Multi-Agent Based Beam Search for Real-Time Production Scheduling and Control Method, Software and Industrial Application

Author

Kang, Shu Gang. author. Choi, Shiu Hong. author. SpringerLink (Online service)

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1136.

Supply Chain Collaboration Roles of Interorganizational Systems, Trust, and Collaborative Culture

Author

Cao, Mei. author. Zhang, Qingyu. author. SpringerLink (Online service)

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1137.

Cover image for Proceedings of the Sixth International Conference on Management Science and Engineering Management Focused on Electrical and Information Technology

Proceedings of the Sixth International Conference on Management Science and Engineering Management Focused on Electrical and Information Technology

Author

Xu, Jiuping. editor. Yasinzai, Masoom. editor. Lev, Benjamin. editor. SpringerLink (Online service)

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ONLINE(331021.1)

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1138.

Optimal Control and Optimization of Stochastic Supply Chain Systems

Author

Song, Dong-Ping. author. SpringerLink (Online service)

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ONLINE(331044.1)

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1139.

Semantic Modeling and Interoperability in Product and Process Engineering A Technology for Engineering Informatics

Author

Ma, Yongsheng. editor. SpringerLink (Online service)

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ONLINE(331135.1)

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1140.

Engineering Risk and Finance

Author

Tapiero, Charles S. author. SpringerLink (Online service)

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ONLINE(331980.1)

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1141.

Food Consumer Science Theories, Methods and Application to the Western Balkans

Author

Barjolle, Dominique. editor. Gorton, Matthew. editor. Milošević Đorđević, Jasna. editor. Stojanović, Žaklina. editor. SpringerLink (Online service)

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ONLINE(336115.1)

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1142.

Mediaplanung Methodische Grundlagen und praktische Anwendungen

Author

Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337024.1)

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http://dx.doi.org/10.1007/978-3-642-30657-0

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1143.

Narrative Brand Planning Wie Marken zu echten Helden werden

Author

Dietrich, Frank Otto. author. Schmidt-Bleeker, Ralf. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337068.1)

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http://dx.doi.org/10.1007/978-3-642-32920-3

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1144.

Cover image for Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden

Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden

Author

Bruhn, Manfred. author. SpringerLink (Online service)

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ONLINE(337083.1)

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http://dx.doi.org/10.1007/978-3-642-33992-9

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1145.

Umsetzungsmanagement von Preisstrategien Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen

Author

Huckemann, Matthias. author. Krug, Thorsten. author. SpringerLink (Online service)

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ONLINE(337244.1)

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http://dx.doi.org/10.1007/978-3-642-37126-4

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1146.

Weichen stellen im Vertrieb Interviews über Trends und Herausforderungen

Author

Böttcher, Gabi. editor. SpringerLink (Online service)

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ONLINE(337557.1)

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1147.

Alles, was Sie über das Verkaufen wissen müssen: Der Verkaufsprozess Mehr Kunden, mehr Know-how, mehr Abschlüsse

Author

Birgelen, Dominik. author. SpringerLink (Online service)

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ONLINE(337611.1)

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1148.

No-Line-Handel Höchste Evolutionsstufe im Multi-Channeling

Author

Heinemann, Gerrit. author. SpringerLink (Online service)

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ONLINE(337614.1)

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1149.

Marktmacht 50plus Wie Sie Best Ager als Kunden gewinnen und begeistern

Author

Pompe, Hans-Georg. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337627.1)

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1150.

Innovationsmanagement in Franchisesystemen Der Erfolgsfaktor Partizipationsqualität

Author

Ommen, Nils O. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337687.1)

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1151.

Pfadabhängigkeit in Geschäftsbeziehungen

Author

Mallach, Raphael J. author. SpringerLink (Online service)

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ONLINE(337706.1)

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1152.

Brand Cre-Activity Wie erfolgreiche Marken träge Gehirne gegen den Strich bürsten

Author

Thinius, Jochen. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337725.1)

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1153.

Dienstleistungsmanagement und Social Media Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement

Author

Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337738.1)

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1154.

Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

Author

Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)

Preferred Shelf Number

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1155.

Digitalisierung des Handels mit ePace Innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile.

Author

dgroup. editor. Heinemann, Gerrit. editor. Haug, Kathrin. editor. Gehrckens, Mathias. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337752.1)

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1156.

Cover image for Bestimmung des Repositionierungsspielraums von Marken Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse

Bestimmung des Repositionierungsspielraums von Marken Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse

Author

Boch, Sonja. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337753.1)

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1157.

Führung von Vertriebsorganisationen Strategie - Koordination - Umsetzung

Author

Binckebanck, Lars. editor. Hölter, Ann-Kristin. editor. Tiffert, Alexander. editor. SpringerLink (Online service)

Preferred Shelf Number

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1158.

Markenpsychologie Wie Marken wirken - Was Marken stark macht

Author

Gutjahr, Gert. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337913.1)

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http://dx.doi.org/10.1007/978-3-658-01926-6

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1159.

Erfolgreiches Produktmanagement Tool-Box für das professionelle Produktmanagement und Produktmarketing

Author

Aumayr, Klaus. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337921.1)

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http://dx.doi.org/10.1007/978-3-658-01953-2

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1160.

Dialogmarketing im Dialog Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts

Author

Gerdes, Jürgen. editor. Hesse, Jürgen. editor. Vögele, Siegfried. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337932.1)

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1161.

Cover image for Dialogmarketing Perspektiven 2012/2013 Tagungsband 7. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing

Dialogmarketing Perspektiven 2012/2013 Tagungsband 7. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing

Author

Dialogmarketing Verband e.V., Deutscher. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337937.1)

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1162.

Die Relevanz der Markenarchitektur für das Employer Branding Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength

Author

Roj, Manuel. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337938.1)

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http://dx.doi.org/10.1007/978-3-658-02041-5

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1163.

Corporate Social Responsibility und Konsumentenverhalten Theoretische Ansätze und empirische Befunde

Author

Waßmann, Jan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337940.1)

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1164.

Mikrogeographische Marktsegmentierung mit Mixture-Modellen

Author

Rankl, Stefanie. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338064.1)

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http://dx.doi.org/10.1007/978-3-658-02654-7

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1165.

Finite Mixture Multinomiales Probitmodell Konzeption und Umsetzung

Author

Paetz, Friederike. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338067.1)

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http://dx.doi.org/10.1007/978-3-658-02662-2

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1166.

Gestaltung komplexer Markenarchitekturen Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen

Author

Kanitz, Christopher. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338077.1)

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http://dx.doi.org/10.1007/978-3-658-02715-5

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1167.

Konsumentenwert Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals

Author

Jahn, Steffen. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338079.1)

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http://dx.doi.org/10.1007/978-3-658-02736-0

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1168.

Global Website Webdesign im internationalen Umfeld

Author

Meidl, Oliver. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338093.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02867-1

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1169.

Stadtslogans zur Umsetzung der Markenidentität von Städten Eine theoretisch-konzeptionelle und empirische Untersuchung

Author

Radtke, Bernd. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338094.1)

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http://dx.doi.org/10.1007/978-3-658-02873-2

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1170.

Corporate Social Responsibility im Handel Diskussion und empirische Evidenz des alternativen Betriebstyps Sozialmarkt

Author

Lienbacher, Eva. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338106.1)

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http://dx.doi.org/10.1007/978-3-658-02940-1

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1171.

Wettbewerbsfaktor Vertrieb bei Finanzdienstleistern Ein ganzheitliches Konzept zur Sales Excellence

Author

Glaser, Christian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338131.1)

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http://dx.doi.org/10.1007/978-3-658-03049-0

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1172.

Pazarlamanın temelleri : bir pazarlama stratejisi planlama yaklaşımı

Author

Perreault, William D. Cannon, Joseph P. McCarthy, E. Jerome (Edmund Jerome) Önce, Asım Günal.

Preferred Shelf Number

HF5415 P47 2013

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1173.

Demand driven strategic planning

Author

Neves, Marcos Fava.

Preferred Shelf Number

ONLINE

Electronic Access

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1174.

Distribution channels : understanding and managing channels to market

Author

Dent, Julian.

Preferred Shelf Number

HF5415.129 D46 2013

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1175.

Logistikkostenrechnung Kosten-, Leistungs- und Erlösinformationen zur erfolgsorientierten Steuerung der Logistik

Author

Weber, Jürgen. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-25173-3

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1176.

Counter Strategies im globalen Wettbewerb

Author

Plötner, Olaf. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-28138-9

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1177.

Intuitionistic Fuzzy Aggregation and Clustering

Author

Xu, Zeshui. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-642-28406-9

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1178.

Digitale Medien im Unternehmen Perspektiven des betrieblichen Einsatzes von neuen Medien

Author

Lembke, Gerald. editor. Soyez, Nadine. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-29906-3

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1179.

Modelling Value Selected Papers of the 1st International Conference on Value Chain Management

Author

Jodlbauer, Herbert. editor. Olhager, Jan. editor. Schonberger, Richard J. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-7908-2747-7

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1180.

Interactive Decision Aids in E-Commerce

Author

Pfeiffer, Jella. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-7908-2769-9

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1181.

Pfand und Anreizsystem Wirkung auf Kaufentscheidungsprozesse im Tourismus

Author

Weisser, Julia. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

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http://dx.doi.org/10.1007/978-3-8349-3638-7

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1182.

Handbuch Dienstleistungsmarketing Planung - Umsetzung - Kontrolle

Author

Bruhn, Manfred. author. Meffert, Heribert. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3661-5

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1183.

Leadership Branding Wie Sie Führung wirksam und Ihr Unternehmen zu einer starken Marke machen

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Grubendorfer, Christina. author. SpringerLink (Online service)

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1184.

Identitätsbasierte Markenführung Grundlagen - Strategie -Umsetzung - Controlling

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Burmann, Christoph. author. Halaszovich, Tilo. author. Hemmann, Frank. author. SpringerLink (Online service)

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1185.

Marken erleben im digitalen Zeitalter Markenerleben messen, managen, maximieren

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Munzinger, Uwe. author. Wenhart, Christiane. author. SpringerLink (Online service)

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1186.

Handbuch Handel Strategien – Perspektiven – Internationaler Wettbewerb

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Zentes, Joachim. editor. Swoboda, Bernhard. editor. Morschett, Dirk. editor. Schramm-Klein, Hanna. editor. SpringerLink (Online service)

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1187.

Marktforschung Grundlagen der Datenerhebung und Datenanalyse

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Kuß, Alfred. author. SpringerLink (Online service)

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1188.

Dienstleistungsmarketing Grundlagen - Konzepte - Methoden

Author

Meffert, Heribert. author. Bruhn, Manfred. author. SpringerLink (Online service)

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1189.

Cover image for Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika

Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika

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Hegner, Sabrina. author. SpringerLink (Online service)

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1190.

Virale Markenkommunikation Einstellungs- und Verhaltenswirkungen viraler Videos

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Stenger, Daniel. author. SpringerLink (Online service)

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1191.

Im Erstkontakt gewinnen Worum es in Sekunden geht

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Leck, Thomas. author. SpringerLink (Online service)

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Vertikale Preis- und Markenpflege im Kreuzfeuer des Kartellrechts

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Ahlert, Dieter. editor. Kenning, Peter. editor. Olbrich, Rainer. editor. Schröder, Hendrik. editor. SpringerLink (Online service)

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1193.

Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im B2B-Kontext

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Fredebeul-Krein, Tobias. author. SpringerLink (Online service)

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1194.

Strategic Retail Management Text and International Cases

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Zentes, Joachim. author. Morschett, Dirk. author. Schramm-Klein, Hanna. author. SpringerLink (Online service)

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1195.

Marke mit System Die Relevanz des Regulatorischen Fokus für die Markenwahl

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Büttner, Miriam. author. SpringerLink (Online service)

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1196.

Cover image for Interaktionsplattformen und Kundenintegration in Industriegütermärkten Akzeptanzfaktoren, Wettbewerbsvorteile und Kundennutzen am Beispiel des Maschinen- und Anlagenbaus

Interaktionsplattformen und Kundenintegration in Industriegütermärkten Akzeptanzfaktoren, Wettbewerbsvorteile und Kundennutzen am Beispiel des Maschinen- und Anlagenbaus

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Ihlenburg, Ditmar. author. SpringerLink (Online service)

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1197.

Die Alten und das Netz Angebote und Nutzung jenseits des Jugendkults

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Kampmann, Birgit. editor. Keller, Bernhard. editor. Knippelmeyer, Michael. editor. Wagner, Frank. editor. SpringerLink (Online service)

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1198.

Boom-Branchen 50plus Wie Unternehmen den Best-Ager-Markt für sich nutzen können

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Pompe, Hans-Georg. editor. SpringerLink (Online service)

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1199.

Service Management The New Paradigm in Retailing

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Kandampully, Jay. editor. SpringerLink (Online service)

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1200.

The holiday makers magazines, advertising, and mass tourism in postwar America

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Popp, Richard K., 1977- Project Muse.

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