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1. 
Cover image for Marketing hotels into the 90s : a systematic approach to increasing sales
Marketing hotels into the 90s : a systematic approach to increasing sales
Author 
Greene, Melvyn.
Preferred Shelf Number 
TX 911.2 G83 1983
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2. 
Cover image for Marketing for a full house : a complete guide to profitable hotel/motel operational planning
Marketing for a full house : a complete guide to profitable hotel/motel operational planning
Author 
Coffman, C. Dewitt. Recknagel, Helen J., ed.
Preferred Shelf Number 
TX 911.3.M3 C64 1975
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3. 
Cover image for Le Marketing-mix : du choix des objectifs a 1'optimisation des moyens dans le plan de marketing
Le Marketing-mix : du choix des objectifs a 1'optimisation des moyens dans le plan de marketing
Author 
Chollet, Michel de.
Preferred Shelf Number 
HF 5415.13 C517 1979
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4. 
Cover image for The marketing of information services : proceedings of a seminar held by the Aslib Information Industry Group on 11 May 1977
The marketing of information services : proceedings of a seminar held by the Aslib Information Industry Group on 11 May 1977
Author 
Raffin, Margaret, ed.
Preferred Shelf Number 
Z 674.2 M37 1978
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5. 
Cover image for A CENTO Seminar on Impact of modern developments in fertilizer : production, use, strorage, marketing, legislation. held in Ankara Sept., 8-12, 1975 / ed. S.T.C.Orhan.
A CENTO Seminar on Impact of modern developments in fertilizer : production, use, strorage, marketing, legislation. held in Ankara Sept., 8-12, 1975 / ed. S.T.C.Orhan.
Author 
Orhan, S.T.C., ed.
Preferred Shelf Number 
HD 9483 C2 1976
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6. 
Cover image for Marketing concepts and strategies in the next decade
Marketing concepts and strategies in the next decade
Author 
Rodger, Leslie W.
Preferred Shelf Number 
HF 5415 R558 1973
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7. 
Cover image for The marketing research process : a managerial approach to purchasing relevant information for decision making
The marketing research process : a managerial approach to purchasing relevant information for decision making
Author 
Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.
Preferred Shelf Number 
HF 5415.2 C649 1972
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8. 
Cover image for A right to survive : subsistence marketing in a lowland Philippine town
A right to survive : subsistence marketing in a lowland Philippine town
Author 
Szanton, Maria Cristina.
Preferred Shelf Number 
HF 5475.P62 E86 1972
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9. 
Cover image for Marketing channels : a systems viewpoint ; a book of readings
Marketing channels : a systems viewpoint ; a book of readings
Author 
Moller, William G., ed. Wilemon, David L., ort. yaz.
Preferred Shelf Number 
HF 5415 M56 1971
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10. 
Cover image for An Introduction to marketing experimentation : methods, applications, and problems
An Introduction to marketing experimentation : methods, applications, and problems
Author 
Venkatesan, M., 1936- Holloay, Robert J., ort. yaz.
Preferred Shelf Number 
HF 5415.2 V45 1971 K
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11. 
Cover image for L'Emballage c'est aussi du marketing : Adapte de L'Americain par Charles Varoz
L'Emballage c'est aussi du marketing : Adapte de L'Americain par Charles Varoz
Author 
Guss, Leonard M.
Preferred Shelf Number 
HF 5770 G8 1969
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12. 
Cover image for Marketing for libraries and information services : systems and developments
Marketing for libraries and information services : systems and developments
Preferred Shelf Number 
Z716.3 .M37 2025
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394401574
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13. 
Cover image for Handbook of modern marketing /chief ed. by, Victor P. Buell, coordinating ed. by Carl Heyel.
Handbook of modern marketing /chief ed. by, Victor P. Buell, coordinating ed. by Carl Heyel.
Preferred Shelf Number 
REF/HF 5415 H1867 1970
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14. 
Cover image for Brand management in a co-creation perspective : communication as constitutive of brands
Brand management in a co-creation perspective : communication as constitutive of brands
Author 
Hansen, Heidi (Marketing researcher), author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003050100
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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15. 
Cover image for Einstellungs- und Verhaltenswirkungen im Event-Sponsoring Wirkungsmodell, Befunde und Implikationen
Einstellungs- und Verhaltenswirkungen im Event-Sponsoring Wirkungsmodell, Befunde und Implikationen
Author 
Siebert, Yvonne. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338105.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02938-8
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16. 
Cover image for Konkurrenzvorteile am Point-of-Sale Möglichkeiten der Erfassung, Bewertung und Folgenabschätzung
Konkurrenzvorteile am Point-of-Sale Möglichkeiten der Erfassung, Bewertung und Folgenabschätzung
Author 
Lotzkat, Lucie. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337450.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00205-3
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17. 
Cover image for Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung
Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung
Author 
Hahn, Kathrin. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337539.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00563-4
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18. 
Cover image for Orientierung in bekannten und unbekannten Ladenumwelten Theorie, Befunde und Implikationen
Orientierung in bekannten und unbekannten Ladenumwelten Theorie, Befunde und Implikationen
Author 
Wang, Hsiau-Han. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337767.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-01356-1
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19. 
Cover image for Corporate Sustainable Branding Ein empirischer Beitrag zum Markenerfolg öffentlich exponierter Unternehmen
Corporate Sustainable Branding Ein empirischer Beitrag zum Markenerfolg öffentlich exponierter Unternehmen
Author 
Rauch, Christian. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4077-3
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20. 
Cover image for Externe Referenzpreise Eine empirisch gestützte verhaltenswissenschaftliche Analyse
Externe Referenzpreise Eine empirisch gestützte verhaltenswissenschaftliche Analyse
Author 
Eschweiler, Maurice. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-0667-0
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21. 
Cover image for Erfolgsfaktoren im Dialogmarketing Eine empirische Analyse unter Berücksichtigung von B-to-B- und B-to-C-Unternehmen
Erfolgsfaktoren im Dialogmarketing Eine empirische Analyse unter Berücksichtigung von B-to-B- und B-to-C-Unternehmen
Author 
Krummenerl, Markus. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-322-91472-9
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22. 
Cover image for Top market strategy applying the 80/20 rule
Top market strategy applying the 80/20 rule
Author 
Kruger, Elizabeth Rush.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493219
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23. 
Cover image for CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION Recent Developments and Emerging Issues
CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION Recent Developments and Emerging Issues
Author 
Abdul Rahman, Nor Aida. Melewar, T. C. Foroudi, Pantea, 1974- Gupta, Suraksha.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003356882
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24. 
Cover image for Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces
Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces
Author 
Steadman, Chloe, editor. Coffin, Jack, editor.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288510
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25. 
Cover image for Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.
Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.
Author 
Cuomo, Maria Teresa. Foroudi, Pantea.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003263784
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26. 
Cover image for Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Author 
Rodríguez-Rabadán Benito, María, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310686
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27. 
Cover image for Decoding Coca-Cola : a biography of a global brand
Decoding Coca-Cola : a biography of a global brand
Author 
Crawford, Robert, 1975- editor. Brennan, Linda L., editor. Khamis, Susie, editor.
Preferred Shelf Number 
HF5415.1255 .D43 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781351024020
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28. 
Cover image for Driving consumer engagement in social media : influencing electronic word of mouth.
Driving consumer engagement in social media : influencing electronic word of mouth.
Author 
Bianchi, Anna.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003125518
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29. 
Cover image for Understanding the higher education market in Africa
Understanding the higher education market in Africa
Author 
Mogaji, Emmanuel, editor, author. Maringe, Felix, editor, author. Hinson, Robert Ebo, editor, author. Routledge (Firm)
Preferred Shelf Number 
LB2342.8
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429325816
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30. 
Cover image for Qualitative consumer research
Qualitative consumer research
Author 
Belk, Russell W., editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714
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31. 
Cover image for Zahlungsbereitschaft für Remote Services Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau
Zahlungsbereitschaft für Remote Services Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau
Author 
Dauner, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
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http://dx.doi.org/10.1007/978-3-8349-4505-1
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32. 
Cover image for Kommunikationsqualität in persönlichen Kundenbeziehungen Konzeptualisierung und empirische Prüfung
Kommunikationsqualität in persönlichen Kundenbeziehungen Konzeptualisierung und empirische Prüfung
Author 
Frommeyer, Astrid. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
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http://dx.doi.org/10.1007/978-3-322-86632-5
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33. 
Cover image for Erfolgskontrolle der Integrierten Kommunikation Messung des Entwicklungsstandes integrierter Kommunikationsarbeit in Unternehmen
Erfolgskontrolle der Integrierten Kommunikation Messung des Entwicklungsstandes integrierter Kommunikationsarbeit in Unternehmen
Author 
Stumpf, Marcus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
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http://dx.doi.org/10.1007/978-3-322-91275-6
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34. 
Cover image for Dynamik von Kundenerwartungen im Dienstleistungsprozess Konzeptionalisierung und empirische Befunde
Dynamik von Kundenerwartungen im Dienstleistungsprozess Konzeptionalisierung und empirische Befunde
Author 
Richter, Mark. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
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http://dx.doi.org/10.1007/978-3-322-97871-4
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35. 
Cover image for Digital ownership and consumption : visions of Web3 and the NFT experiment in digital uniqueness
Digital ownership and consumption : visions of Web3 and the NFT experiment in digital uniqueness
Author 
Bajde, Domen, author.
Preferred Shelf Number 
HB801
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003506669
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36. 
Cover image for Consumer decision-making, analytics and AI
Consumer decision-making, analytics and AI
Author 
Smith, Andrew (Andrew Peter), author.
Preferred Shelf Number 
Q335
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Taylor & Francis https://www.taylorfrancis.com/books/9781003507482
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37. 
Cover image for The continuum of consumer choice
The continuum of consumer choice
Author 
Foxall, G. R., author.
Preferred Shelf Number 
HF5415.32
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Taylor & Francis https://www.taylorfrancis.com/books/9781003262510
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38. 
Cover image for Country of origin effect in international business : strategic and consumer perspectives
Country of origin effect in international business : strategic and consumer perspectives
Author 
Witek-Hajduk, Marzanna Katarzyna, editor. Grudecka, Anna, editor.
Preferred Shelf Number 
HF1379
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Taylor & Francis https://www.taylorfrancis.com/books/9781003413639
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39. 
Cover image for RELATIONAL CAPITAL IN BUSINESS; INNOVATION, VALUE AND COMPETITIVENESS
RELATIONAL CAPITAL IN BUSINESS; INNOVATION, VALUE AND COMPETITIVENESS
Author 
Drewniak, Rafał, author. Słupska, Urszula, author.
Preferred Shelf Number 
HD30.3
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003457466
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40. 
Cover image for European consumers in the digital era : implications of technology, media and culture on consumer behavior
European consumers in the digital era : implications of technology, media and culture on consumer behavior
Author 
Bartosik-Purgat, Małgorzata, editor. Filimon, Nela, editor.
Preferred Shelf Number 
HF5548.325 .E85 B37 2023
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Taylor & Francis https://www.taylorfrancis.com/books/9781003263685
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41. 
Cover image for Religion and consumer behaviour : influence of religiosity and culture on consumption
Religion and consumer behaviour : influence of religiosity and culture on consumption
Author 
Gupta, Gaurav (Assistant professor), author. Paruthi, Mandakini, author. Nijjer, Shivinder, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003288558
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42. 
Cover image for NEW CONSUMER CULTURE IN CHINA the flower market and new everyday consumption.
NEW CONSUMER CULTURE IN CHINA the flower market and new everyday consumption.
Author 
Liu, Xi.
Preferred Shelf Number 
HB801
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429280122
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43. 
Cover image for Information asymmetry in online advertising
Information asymmetry in online advertising
Author 
Wiktor, Jan W., author. Sanak-Kosmowska, Katarzyna, 1984- author.
Preferred Shelf Number 
HF6146 .I58
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Taylor & Francis https://www.taylorfrancis.com/books/9781003134121
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44. 
Cover image for Building corporate identity, image and reputation in the digital era
Building corporate identity, image and reputation in the digital era
Author 
Melewar, T. C., editor.
Preferred Shelf Number 
HD59.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003080572
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45. 
Cover image for Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media
Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media
Author 
Esmaeilpour, Fariba, author. Nashtaee, Mitra Shabani, author.
Preferred Shelf Number 
HF5415.332 .C45
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429344435
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46. 
Cover image for Brand meaning management
Brand meaning management
Author 
MacInnis, Deborah J. Park, C. Whan.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
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47. 
Cover image for Leistungsindividualisierung im B-to-B-Bereich Die Einzigartigkeit im Rahmen der Dienstleistungsgestaltung
Leistungsindividualisierung im B-to-B-Bereich Die Einzigartigkeit im Rahmen der Dienstleistungsgestaltung
Author 
Minculescu, Ioana. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337975.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02198-6
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48. 
Cover image for Consumption and spirituality
Consumption and spirituality
Author 
Rinallo, Diego, 1973- Scott, Linda M. Maclaran, Pauline.
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ONLINE
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49. 
Cover image for Messung und Steuerung der Kommunikations-Effizienz Eine theoretische und empirische Analyse durch den Einsatz der Data Envelopment Analysis
Messung und Steuerung der Kommunikations-Effizienz Eine theoretische und empirische Analyse durch den Einsatz der Data Envelopment Analysis
Author 
Schwarz, Jürgen. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337470.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00279-4
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50. 
Cover image for Qualität der Internen Markenführung Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens
Qualität der Internen Markenführung Konzeptualisierung, empirische Befunde und Steuerung eines markenkonformen Mitarbeiterverhaltens
Author 
Batt, Verena. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(337634.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-00925-0
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51. 
Cover image for Generation Y in consumer and labour markets
Generation Y in consumer and labour markets
Author 
Parment, Anders, 1972-
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ONLINE
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52. 
Cover image for Music, movies, meanings, and markets cinemajazzamatazz
Music, movies, meanings, and markets cinemajazzamatazz
Author 
Holbrook, Morris B.
Preferred Shelf Number 
ONLINE
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53. 
Cover image for Beyond the consumption bubble
Beyond the consumption bubble
Author 
Ekström, Karin M. Glans, Kay, 1951-
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54. 
Cover image for Interpreting consumer choice the behavioral perspective model
Interpreting consumer choice the behavioral perspective model
Author 
Foxall, G. R.
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55. 
Cover image for Proceedings. 1st- 1964- Eugene, Or., Forest Industries.
Proceedings. 1st- 1964- Eugene, Or., Forest Industries.
Author 
Forest Industries Marketing Conference.
Preferred Shelf Number 
HD 9750.1 F6 1970
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56. 
Cover image for Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen Eine latente Wachstumskurvenanalyse
Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen Eine latente Wachstumskurvenanalyse
Author 
Münkhoff, Eva. author. SpringerLink (Online service)
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ONLINE(337955.1)
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http://dx.doi.org/10.1007/978-3-658-02122-1
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57. 
Cover image for Mathematical Models of Distribution Channels
Mathematical Models of Distribution Channels
Author 
Ingene, Charles A. author. Parry, Mark E. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/b99585
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58. 
Cover image for Anti-consumption : exploring the opposition to consumer culture
Anti-consumption : exploring the opposition to consumer culture
Author 
Cherrier, Hâeláene, editor. Lee, Michael S. W., editor.
Preferred Shelf Number 
HB835
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Cover image for The Routledge companion to global value chains : reinterpreting and reimagining megatrends in the world economy
The Routledge companion to global value chains : reinterpreting and reimagining megatrends in the world economy
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Agarwal, Renu (Professor of Operations and Supply Chain Management), editor.
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Cover image for The Routledge companion to knowledge management
The Routledge companion to knowledge management
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Chen, Jin (Economist), editor. Nonaka, Ikujirō, 1935- editor.
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Cover image for The Routledge handbook of financial geography
The Routledge handbook of financial geography
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Knox, Janelle Kallie, 1983- editor. Wójcik, Dariusz, 1972- editor.
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Cover image for The aging consumer perspectives from psychology and economics
The aging consumer perspectives from psychology and economics
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Drolet, Aimee Leigh. Schwarz, Norbert, Dr. phil. Yoon, Carolyn, 1960-
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Aerosol age.
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Cover image for Franchising : the state of the art
Franchising : the state of the art
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Hackett, Donald W., 1945-
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Cover image for Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data
Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data
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Ratner, Bruce., author. Ratner, Bruce. Ratner, Bruce. Statistical modeling and analysis for database marketing.
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Cover image for The Routledge companion to corporate branding
The Routledge companion to corporate branding
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Iglesias, Oriol, editor. Ind, Nicholas, editor. Schultz, Majken, editor.
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Cover image for Einkaufserlebnisse im Handel Theoretische Konzeption und empirische Analyse
Einkaufserlebnisse im Handel Theoretische Konzeption und empirische Analyse
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Schwertfeger, Marko. author. SpringerLink (Online service)
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Cover image for Customers first dominate your market by winning them over where it counts the most
Customers first dominate your market by winning them over where it counts the most
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Bueno, Bolivar J.
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Cover image for Uprising how to build a brand-- and change the world-- by sparking cultural movements
Uprising how to build a brand-- and change the world-- by sparking cultural movements
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Goodson, Scott.
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Cover image for The product manager's handbook
The product manager's handbook
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Gorchels, Linda.
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Cover image for Selling for the long run build lasting customer relationships for breakthrough results
Selling for the long run build lasting customer relationships for breakthrough results
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Reed, Wendy Foegen.
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Cover image for Personality not included why companies lose their authenticity--and how great brands get it back
Personality not included why companies lose their authenticity--and how great brands get it back
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Bhargava, Rohit.
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Cover image for Take your sales to the next level advanced skills to build stronger relationships and close more deals
Take your sales to the next level advanced skills to build stronger relationships and close more deals
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Brennan, Charles D.
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Cover image for Lead generation for the complex sale boost the quality and quantity of leads to increase your ROI
Lead generation for the complex sale boost the quality and quantity of leads to increase your ROI
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Carroll, Brian J. (Brian James), 1970-
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Cover image for The Routledge companion to responsible business
The Routledge companion to responsible business
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Markovic, Stefan, editor. Lindgreen, Adam, editor. Maon, Franc??ois, editor. Sancha, Cristina, editor.
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Cover image for The Routledge companion to management information systems
The Routledge companion to management information systems
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Galliers, Robert D., 1947- editor. Stein, Mari-Klara, editor. Baiyere, Abayomi, editor.
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Cover image for The Routledge companion to disability and work
The Routledge companion to disability and work
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Cover image for The Routledge critical companion to leadership studies
The Routledge critical companion to leadership studies
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Knights, David, 1940- editor. Liu, Helena, editor. Smolović-Jones, Owain, editor. Wilson, Suze, editor.
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Cover image for ROUTLEDGE COMPANION TO LEADERSHIP AND CHANGE
ROUTLEDGE COMPANION TO LEADERSHIP AND CHANGE
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Cover image for The Routledge companion to corporate social responsibility
The Routledge companion to corporate social responsibility
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Maak, Thomas, editor. Pless, Nicola M., editor. Orlitzky, Marc, 1970- editor. Sandhu, Sukhbir, editor.
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Cover image for The Routledge companion to technology management
The Routledge companion to technology management
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Daim, Tugrul Unsal, 1967- editor. Dabić, Marina, editor. Su, Yu-Shan, editor.
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Cover image for The Routledge companion to talent management
The Routledge companion to talent management
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Tarique, Ibraiz, editor.
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Cover image for The Routledge companion to Asian family business : governance, succession, and challenges in the age of digital disruption
The Routledge companion to Asian family business : governance, succession, and challenges in the age of digital disruption
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Yan, Ho-Don, editor. Yu, Fu-Lai Tony, 1950- editor.
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Cover image for Digital dawn in adland : transforming Australian agencies
Digital dawn in adland : transforming Australian agencies
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Crawford, Robert, 1975- author.
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Cover image for The Routledge companion to international hospitality management
The Routledge companion to international hospitality management
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Gardini, Marco A., 1964- editor. Ottenbacher, Michael C., 1966- editor. Schuckert, Markus, editor.
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Cover image for The Routledge companion to anthropology and business
The Routledge companion to anthropology and business
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Mir, Raza A., editor. Fayard, Anne-Laure, editor.
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Cover image for Managing the marketplace : reinventing shopping centres in post-war Australia
Managing the marketplace : reinventing shopping centres in post-war Australia
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Bailey, Matthew (Historian), author.
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Cover image for Routledge companion to organizational diversity research methods
Routledge companion to organizational diversity research methods
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Nørholm Just, Sine, editor. Risberg, Annette, editor. Villesèche, Florence, editor.
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Cover image for How to close a deal like Warren Buffett lessons from the world's greatest dealmaker
How to close a deal like Warren Buffett lessons from the world's greatest dealmaker
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Searcy, Tom. DeVries, Henry.
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Cover image for How to read a client from across the room win more business with the proven character code system to decode verbal & nonverbal communication
How to read a client from across the room win more business with the proven character code system to decode verbal & nonverbal communication
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Mychals, Brandy.
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Cover image for Secrets of selling services everything you need to sell what your customer can't see-- from pitch to close
Secrets of selling services everything you need to sell what your customer can't see-- from pitch to close
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Schiffman, Stephan.
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Cover image for How to hire and develop your next top performer the qualities that make salespeople great
How to hire and develop your next top performer the qualities that make salespeople great
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Greenberg, Herb. Sweeney, Patrick, 1952-
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Cover image for Winning the battle for sales lessons on closing every deal from the world's greatest military victories
Winning the battle for sales lessons on closing every deal from the world's greatest military victories
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Golden, John, 1965- Connaughton, David M.
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Cover image for Winning body language for sales professionals control the conversation and connect with your customer--without saying a word
Winning body language for sales professionals control the conversation and connect with your customer--without saying a word
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Bowden, Mark, 1970- Ford, Andrew.
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Cover image for A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
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Phillips, Andrea, 1974-
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Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
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Post, Karen.
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Cover image for The psychology of sales success learn to think like your customer to close every sale
The psychology of sales success learn to think like your customer to close every sale
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Gschwandtner, Gerhard.
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Cover image for Competitive selling out-plan, out-think, and out-sell to win every time
Competitive selling out-plan, out-think, and out-sell to win every time
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Chase, Landy.
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Cover image for Compensating the sales force a practical guide to designing winning sales reward programs
Compensating the sales force a practical guide to designing winning sales reward programs
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Cichelli, David J.
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Cover image for The solution selling fieldbook
The solution selling fieldbook
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Cover image for Buy me! new ways to get customers to choose your products and ignore the rest
Buy me! new ways to get customers to choose your products and ignore the rest
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Cohen, Marshal.
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Cover image for Get noticed-- get referrals build your client base and your business by making a name for yourself
Get noticed-- get referrals build your client base and your business by making a name for yourself
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Lublin, Jill. Steisel, Mark.
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Cover image for Value-added selling how to sell more profitably, confidently, and professionally by competing on value, not price
Value-added selling how to sell more profitably, confidently, and professionally by competing on value, not price
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Reilly, Thomas P.
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Cover image for Crush price objections sales tactics for holding your ground and protecting your profit
Crush price objections sales tactics for holding your ground and protecting your profit
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Reilly, Thomas P.
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Cover image for Selling to the C-suite what every executive wants you to know about successfully selling to the top
Selling to the C-suite what every executive wants you to know about successfully selling to the top
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Read, Nicholas A. C. Bistritz, Stephen J.
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Cover image for The essential sales management handbook your secret weapon to success
The essential sales management handbook your secret weapon to success
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Gschwandtner, Gerhard.
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Cover image for The ten demandments rules to live by in the age of the demanding consumer
The ten demandments rules to live by in the age of the demanding consumer
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Mooney, Kelly. Bergheim, Laura, 1962-
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Cover image for Anatomy of a trend
Anatomy of a trend
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Vejlgaard, Henrik.
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Cover image for From a good sales call to a great sales call close more by doing what you do best
From a good sales call to a great sales call close more by doing what you do best
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Schroder, Richard M.
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Cover image for Escaping the price-driven sale how world-class sellers create extraordinary profit
Escaping the price-driven sale how world-class sellers create extraordinary profit
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Snyder, Tom U. Kearns, Kevin.
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Cover image for Living brands collaboration + innovation = customer fascination
Living brands collaboration + innovation = customer fascination
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Nadeau, Raymond.
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Cover image for CustomerCentric selling
CustomerCentric selling
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Bosworth, Michael T. Holland, John R. Visgatis, Frank.
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Cover image for Perfect selling open the door, close the deal
Perfect selling open the door, close the deal
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Richardson, Linda, 1944-
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Cover image for Rethinking the sales cycle how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage
Rethinking the sales cycle how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage
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Holland, John R. Young, Tim, 1961-
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Cover image for The mind of the customer how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customers' success
The mind of the customer how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customers' success
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Hodge, Richard. Schachter, Lou.
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Cover image for The new solution selling the revolutionary sales process that is changing the way people sell
The new solution selling the revolutionary sales process that is changing the way people sell
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Eades, Keith M.
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Cover image for Stop telling, start selling how to use customer-focused dialogue to close sales
Stop telling, start selling how to use customer-focused dialogue to close sales
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Richardson, Linda, 1944-
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Cover image for Hispanic market power : America's business growth engine
Hispanic market power : America's business growth engine
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Mizrahi, Isaac (Marketing executive), author.
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Cover image for Digital brand management : understanding consumers and communication in the digital age
Digital brand management : understanding consumers and communication in the digital age
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Gre??bosz-Krawczyk, Magdalena, author. Siuda, Dagna author
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Cover image for Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior
Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behavior
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Karpin??ska-Krakowiak, Ma??gorzata, author.
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Cover image for Case studies on the business of nutraceuticals, functional and super foods
Case studies on the business of nutraceuticals, functional and super foods
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Santini, Cristina. Supino, Stefania. Bailetti, Lucia Irene.
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Cover image for Innovation and strategy
Innovation and strategy
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Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
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Cover image for Pinterest power market your business, sell your product, and build your brand on the world's hottest social network
Pinterest power market your business, sell your product, and build your brand on the world's hottest social network
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Miles, Jason, 1970- Lacey, Karen, 1963-
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Cover image for Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
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Pennemann, Karin. author. SpringerLink (Online service)
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Cover image for Kommunikationsverweigerung und -störung Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung
Kommunikationsverweigerung und -störung Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung
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Schloffer, Judith. author. SpringerLink (Online service)
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Cover image for The F-commerce handbook 10 secrets for unlocking the sales potential of Facebook
The F-commerce handbook 10 secrets for unlocking the sales potential of Facebook
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Marsden, Paul. Chaney, Paul.
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Cover image for The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
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Metz, Adam.
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Clients, clients, and more clients create an endless stream of new business with the power of psychology
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Kase, Larina.
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Cover image for Social media analytics effective tools for building, interpreting, and using metrics
Social media analytics effective tools for building, interpreting, and using metrics
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Sponder, Marshall.
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Cover image for Micromarketing get big results by thinking and acting small
Micromarketing get big results by thinking and acting small
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Verdino, Greg.
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Cover image for Get rich with Twitter harness the power of the Twitterverse and reach more customers than ever before
Get rich with Twitter harness the power of the Twitterverse and reach more customers than ever before
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Cover image for The social media sales revolution the new rules for finding customers, building relationships, and closing more sales through online networking
The social media sales revolution the new rules for finding customers, building relationships, and closing more sales through online networking
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Chase, Landy. Knebl, Kevin.
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Cover image for Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (& other social networks)
Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (& other social networks)
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Kerpen, Dave.
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Cover image for Conversations that win the complex sale using power messaging to create more opportunities, differentiate your solutions, and close more deals
Conversations that win the complex sale using power messaging to create more opportunities, differentiate your solutions, and close more deals
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Peterson, Erik. Riesterer, Tim.
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Consumer culture in transition : aesthetic consumption in China's new middle class
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Liu, Xi, 1972- author. Liu, Guilin, author. Xu, Gaoxiang, author.
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Digital currency and consumption : the meaning of money in an era of digital currency
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Khan, Jashim, author. Belk, Russell W., author.
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Internationalization and organizations challenges and prospects
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Cover image for RECONFIGURATION OF BUSINESS MODELS AND ECOSYSTEMS decoupling and.
RECONFIGURATION OF BUSINESS MODELS AND ECOSYSTEMS decoupling and.
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Marinova, Svetla Trifonova, editor. Marinov, Marin, 1948- editor.
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FIRM INTERNATIONALIZATION : intangible resources and development.
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Nivoix, Sophie. Marcon, Christian.
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Cover image for VIRTUAL TEAMS ACROSS NATIONAL BORDERS
VIRTUAL TEAMS ACROSS NATIONAL BORDERS
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Marinov, Marin A., editor.
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Business models and firm internationalisation
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Cover image for Consumer culture theory in Asia : history and contemporary issues
Consumer culture theory in Asia : history and contemporary issues
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Minowa, Yuko, editor. Belk, Russell W., editor.
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Transdisciplinary case studies on design for food and sustainability
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Massari, Sonia, editor.
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Covid-19 and international business : change of era
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Marinov, Marin, 1948- editor. Marinova, Svetla Trifonova, editor.
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Cover image for Cross-cultural challenges in international management
Cross-cultural challenges in international management
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Amann, Bruno, 1961- editor. Jaussaud, Jacques, 1957- editor.
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Cover image for Case studies in the beer sector
Case studies in the beer sector
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Managing social media practices in the digital economy
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Case studies in food retailing and distribution
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Byrom, John W. (John William), 1975- editor. Medway, Dominic, editor.
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Cover image for Improving the marriage of modeling and theory for accurate forecasts of outcomes
Improving the marriage of modeling and theory for accurate forecasts of outcomes
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Woodside, Arch G., editor.
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Cover image for Making tough decisions well and badly framing, deciding, implementing, assessing
Making tough decisions well and badly framing, deciding, implementing, assessing
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Woodside, Arch G.
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Cover image for Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics
Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics
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Quaddus, M. A. Woodside, Arch G.
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Cover image for Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics
Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics
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Quaddus, M. A. Woodside, Arch G.
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Cover image for E-services adoption processes by firms in developing nations
E-services adoption processes by firms in developing nations
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Quaddus, M. A. Woodside, Arch G.
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Cover image for E-services adoption processes by firms in developing nations
E-services adoption processes by firms in developing nations
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Quaddus, M. A. Woodside, Arch G.
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Cover image for Joe Girard's 13 essential rules of selling how to be a top achiever and lead a great life
Joe Girard's 13 essential rules of selling how to be a top achiever and lead a great life
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Girard, Joe. Gibbs, Tony.
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Cover image for The shopper economy the new way to achieve marketplace success by turning behavior into currency
The shopper economy the new way to achieve marketplace success by turning behavior into currency
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Crawford, Liz.
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Cover image for Cracking the sales management code the secrets to measuring and managing sales performance
Cracking the sales management code the secrets to measuring and managing sales performance
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Jordan, Jason, 1970- Vazzana, Michelle.
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Cover image for Value-based pricing drive sales and boost your bottom line by creating, communicating and capturing customer value
Value-based pricing drive sales and boost your bottom line by creating, communicating and capturing customer value
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Macdivitt, Harry. Wilkinson, Mike, 1953-
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Cover image for What got you here won't get you there in sales! how successful salespeople take it to the next level
What got you here won't get you there in sales! how successful salespeople take it to the next level
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Goldsmith, Marshall. Hawkins, Bill, 1947- Brown, Don, 1956-
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Cover image for Power sales writing using communication to turn prospects into clients
Power sales writing using communication to turn prospects into clients
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Hershkowitz-Coore, Sue.
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Cover image for Managing product management empowering your organization to produce competitive products and brands
Managing product management empowering your organization to produce competitive products and brands
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Haines, Steven.
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Cover image for Million dollar referrals the secrets to building a perpetual client list to generate a seven-figure income
Million dollar referrals the secrets to building a perpetual client list to generate a seven-figure income
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Weiss, Alan, 1946-
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Cover image for The sales growth imperative how world class sales organizations successfully manage the four stages of growth
The sales growth imperative how world class sales organizations successfully manage the four stages of growth
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Cichelli, David J.
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Cover image for 25 toughest sales objections (and how to overcome them) surefire techniques for conquering any resistance and closing the deal
25 toughest sales objections (and how to overcome them) surefire techniques for conquering any resistance and closing the deal
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Schiffman, Stephan.
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Cover image for Accelerate the sale kick-start your personal selling style to close more sales, faster
Accelerate the sale kick-start your personal selling style to close more sales, faster
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Rodgers, Mark.
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Customer-driven operations aligning quality tools and business processes for customer excellence
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Cover image for 201 super sales tips field-tested strategies for painless prospecting, perfect presentations, and a quick close every time
201 super sales tips field-tested strategies for painless prospecting, perfect presentations, and a quick close every time
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Gschwandtner, Gerhard.
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Cover image for The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
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Knapp, Duane E.
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Cover image for Understanding children as consumers
Understanding children as consumers
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Cover image for Effective advertising understanding when, how, and why advertising works
Effective advertising understanding when, how, and why advertising works
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Tellis, Gerard J., 1950-
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Cover image for A general theory of competition resources, competences, productivity, economic growth
A general theory of competition resources, competences, productivity, economic growth
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Hunt, Shelby D.
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Cover image for Management research : applying the principles of business research methods
Management research : applying the principles of business research methods
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Rose, Susan (Professor in Marketing management), author. Spinks, Nigel (College teacher), author. Canhoto, Ana Isabel, author.
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Cover image for Developing a market orientation
Developing a market orientation
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Deshpande, Rohit. Marketing Science Institute.
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Cover image for Good is the new cool guide to personal purpose : designing a meaningful and prosperous career
Good is the new cool guide to personal purpose : designing a meaningful and prosperous career
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Aziz, Afdhel (Branding professional), author. Jones, Bobby (Marketing professional), author.
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Cover image for The art of collaborating with AI : harnessing the power of diverse thinking
The art of collaborating with AI : harnessing the power of diverse thinking
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Smith, D. V. L. (David Van Lloyd), author. Riley, Adam (Marketing strategist), author.
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Cover image for Contemporary cases in management : perspectives from emerging markets
Contemporary cases in management : perspectives from emerging markets
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Aggarwal, Shalini, editor. Gupta, Ashish (Faculty in Marketing), editor.
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Cover image for Female entrepreneurs : the secrets of their success
Female entrepreneurs : the secrets of their success
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Smythe, John, 1951- author. Saunders, Ruth (Marketing consultant), author.
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Cover image for LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.
LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.
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Ziliani, Cristina, author. Ieva, Marco (Research fellow in marketing), author.
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Cover image for Research methods for the marginalized : a communication approach
Research methods for the marginalized : a communication approach
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Smith, Staci B. editor Smith, Brian G. (Professor of marketing communications), editor.
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Cover image for Contemporary digital transformation and organizational effectiveness in business 4.0
Contemporary digital transformation and organizational effectiveness in business 4.0
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Cover image for Consumer packaging strategy : localisation in Asian markets
Consumer packaging strategy : localisation in Asian markets
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Khan, Huda, author. Lee, Richard (Professor of marketing), author. Chrysochou, Polymeros, author.
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Cover image for Perspectives in human resources
Perspectives in human resources
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Cover image for Africa : the future of management education. volume 2
Africa : the future of management education. volume 2
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Cover image for Consumer culture theory
Consumer culture theory
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Cover image for Advanced Internet protocols, services, and applications
Advanced Internet protocols, services, and applications
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Oki, Eiji, 1969- Rojas-Cessa, Roberto. Tatipamula, Mallikarjun. Vogt, Christian (Marketing executive) Wiley InterScience (Online service)
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Cover image for Make it snow from zero to billions: how Snowflake scaled its go-to-market organization
Make it snow from zero to billions: how Snowflake scaled its go-to-market organization
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Persson, Denise, author. Degnan, Chris, author.
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Cover image for China's anti-monopoly law in the digital era : how China tames the digital behemoth
China's anti-monopoly law in the digital era : how China tames the digital behemoth
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Cai, Jingmeng, 1983- author.
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Cover image for CUSTOMER ENGAGEMENT AND DIGITAL BUSINESS
CUSTOMER ENGAGEMENT AND DIGITAL BUSINESS
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Artist's market.
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A 15-year tentative plan for Sudan cotton textile industries
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Literary translators' brand-building in contemporary Chinese-English translation
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Zhang, Wenqian (Lecturer in Chinese and Translation Studies), author.
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The new science of customer relationships : delivering the one-to-one promise with AI
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Decentralized finance and blockchain : a game changing duo
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Transforming the pharmaceutical supply chain
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Developments and Advances in Defense and Security Proceedings of MICRADS 2024
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Augmenting customer retention through big data analytics
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Amber tourism : from attractions and motivations to sustainability and territorial branding
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Customer 360 : how data, AI, and trust changes everything
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The unnoticed entrepreneur : how entrepreneurs can leverage their authenticity to build brands
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Open RAN : technology and ecosystem
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NeuroAI : winning the minds of consumers with neuroscience powered GenAI
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Artificial intelligence-enabled businesses : how to develop strategies for innovation
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Novel drug delivery systems : fundamentals and applications
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Communities for clean energy justice and equity in grid modernization
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From industry 4.0 to industry 6.0
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An introduction to 5g : the new radio, 5g network, 5g advanced and beyond
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Mastering the construction startup : a business infrastructure guide
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Singh, Anupama, 1983- editor. Kulhari, Hitesh, editor. Saharan, Vikas Anand, editor.
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Virtual veterinary care and telemedicine
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Lin, Frank. editor. Pastor, David. editor. Kesswani, Nishtha. editor. Patel, Ashok. editor. Bordoloi, Sushanta. editor.
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Cover image for Digital Economy. Emerging Technologies and Business Innovation 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9-11, 2024, Proceedings, Part I
Digital Economy. Emerging Technologies and Business Innovation 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9-11, 2024, Proceedings, Part I
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Bach Tobji, Mohamed Anis. editor. (orcid)0000-0001-8268-8870 Jallouli, Rim. editor. (orcid)0000-0002-2179-3316 Sadok, Hicham. editor. (orcid)0000-0003-4402-0954 Lajfari, Kaltoum. editor. (orcid)0009-0009-0977-1884 Mafamane, Driss. editor. (orcid)0009-0008-4796-9886
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Bach Tobji, Mohamed Anis. editor. (orcid)0000-0001-8268-8870 Jallouli, Rim. editor. (orcid)0000-0002-2179-3316 Sadok, Hicham. editor. (orcid)0000-0003-4402-0954 Lajfari, Kaltoum. editor. (orcid)0009-0009-0977-1884 Mafamane, Driss. editor. (orcid)0009-0008-4796-9886
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Štarchoň, Peter. editor. Fedushko, Solomiia. editor. (orcid)0000-0001-7548-5856 Gubíniova, Katarína. editor. SpringerLink (Online service)
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Bilder, Glenda Elaine. author. Brown-O'Hara, Patricia. author. SpringerLink (Online service)
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Ceasar, Stanislaus Antony. editor. Penna, Suprasanna. editor. (orcid)0000-0002-6572-6190 Carvalho, Carlos W. Piler. editor. Jain, Shri Mohan. editor. SpringerLink (Online service)
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Integration of Artificial Intelligence in IoT: Opportunities and Challenges Proceedings of 9th International Conference on Internet of Things and Connected Technologies (ICIoTCT 2024)
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Lin, Frank. editor. Kesswani, Nishtha. editor. Patel, Ashok. editor. Bordoloi, Sushanta. editor. Koley, Chaitali. editor.
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True cost accounting : assessing environmental and social damages of production
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Michalke, Amelie, author. Kunz, Jennifer, author. Gaugler, Tobias, author.
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RIGHTEOUS BRAND consumer brand relationships in a polarized world.
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Blackston, Max.
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Key relationships : managerial ties in China's B2B channels
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Yang, Pianpian, 1983- author. Qian, Liping, 1977- author.
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Human vs ChatGPT : language of advertising in beauty products advertisements
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Skubis, Ida, author. Kołodziejczyk, Dominika, author.
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Nation Branding in the Americas : Contested Politics and Identities
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Sevin, Efe, author. Jiménez-Martínez, César, author. Miño, Pablo, author
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Sport and the media : managing the nexus
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Sherwood, Merryn, author. Kerr, Anthony, author. Thompson, Ashleigh-Jane, author. Nicholson, Matthew, author.
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Strategic Employer Branding for IT Companies : An Interdisciplinary Perspective
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The myth of the Global Market : A Marxist Critique of Neoliberalism
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Palermo, Giulio, author. Translation of (work): Palermo, Giulio. Mito del mercado global. English.
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Entrepreneurship in tourism
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GOOD GROWTH how brands win with social impact.
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RODRIGUEZ-VILA, OMAR. Bharadwaj, Sundar.
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Clark, Giles N. (Giles Noel), author. Phillips, Angus, 1961- author.
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Nostalgic Branding in the Toy Industry
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Lubiński, Kamil, author. Grębosz-Krawczyk, Magdalena, author.
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Reassembling digital placemaking : participation and politics
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Lu, Isabel Fangyi, author.
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The customering method : from CX dogma to customer science
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Spinley, Aarron, author.
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Tempesta, Stefano, author.
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Digital Transformation in the Customer Experience
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Majeed, Mohammed, 1982- editor. Chaudhary, Aryan, editor. Chadha, Raman, editor.
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Pricing decoded : how leading pricing practitioners manage price to boost profits
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Zatta, Danilo, editor. Kraus, Maciej, editor.
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The role of artificial intelligence in the tourism and hospitality sector
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Jesus Jerez-Jerez, Maria editor Sevilla-Sevilla, Claudia editor Aguiar-Castillo, Lidia editor
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The Sales Multiplier Formula Simple Strategies to Multiply Your Sales By 4.68X.
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Casemore, Shawn.
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Social media measurement and management : entrepreneurial digital analytics
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Lipschultz, Jeremy Harris, 1958- author.
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NAVIGATING BRAND ACTIVISM
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Sheth, Jagdish N. Uslay, Can, 1973-
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Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
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Koç, Erdoğan
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Purpose-driven pricing : leveraging the power of pricing for profit and societal good
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Firasta-Vastani, Saloni, author. Sheth, Jagdish N., author.
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Digital product management : strategic planning and market opportunity
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Kee, Lee Boon, author.
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SOCIAL ENTREPRENEURSHIP FOR DEVELOPMENT a business model.
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Brindle, Margaret.
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Best selling coach : business development for business coaches, consultants and advisors
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Corporate cancel culture and brand boycotts : the dark side of social media for brands
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Understanding pop-up stores through passion and practice
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An introduction to data analysis using IBM SPSS
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Jasrai, Lokesh, author.
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Internationalisation and marketisation of higher education in the UK : perspectives, realities, and future possibilities
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Kemiche, Zahra, author.
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The mass market for history paintings in seventeenth-century Amsterdam : production, distribution, and consumption
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Jager, Angela, 1984- author.
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Theory building for hypothesis specification in organizational studies
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Pawar, Badrinarayan Shankar, 1962- author.
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Application of Generative AI in Healthcare Systems
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Zamanifar, Azadeh. editor. (orcid)0000-0002-2629-4794 Faezipour, Miad. editor. SpringerLink (Online service)
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Worldwide Perspectives on Geographical Indications Crossed views between researchers, policy makers and practitioners
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Indian Agriculture: Challenges, Priorities and Solutions
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Sharma, Naveen K. editor. (orcid)0000-0001-8658-7671 Rai, Pradeep Kumar. editor. Rai, Dinesh Chandra. editor. (orcid)0000-0002-5988-7211 SpringerLink (Online service)
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Unlocking the Hidden Potentials of Organization Through Merging of Humans and Digitals Volume 2
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Štavljanin, Velimir. editor. Mijatović, Ivana. editor. Luković, Ivan. editor. (orcid)0000-0003-1319-488X SpringerLink (Online service)
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Hitmakers : how brands influence culture
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Andjelic, Ana, 1976- author.
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HISTORIES OF POLITICAL PUBLIC RELATIONS from propaganda to public.
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Theofilou, Anastasios. Topić, Martina.
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Cover image for Social network analysis and text mining for big data : the power of words and networks
Social network analysis and text mining for big data : the power of words and networks
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Colladon, Andrea Fronzetti, author. Vestrelli, Roberto author
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Cover image for HCI International 2024 Posters 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part VI
HCI International 2024 Posters 26th International Conference on Human-Computer Interaction, HCII 2024, Washington, DC, USA, June 29 - July 4, 2024, Proceedings, Part VI
Author 
Stephanidis, Constantine. editor. (orcid)0000-0003-3687-4220 Antona, Margherita. editor. Ntoa, Stavroula. editor. (orcid)0000-0002-6270-8333 Salvendy, Gavriel. editor. SpringerLink (Online service)
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Cover image for Development Methodologies for Big Data Analytics Systems Plan-driven, Agile, Hybrid, Lightweight Approaches
Development Methodologies for Big Data Analytics Systems Plan-driven, Agile, Hybrid, Lightweight Approaches
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Mora, Manuel. editor. (orcid)0000-0003-1631-5931 Wang, Fen. editor. Marx Gomez, Jorge. editor. (orcid)0000-0002-7833-7549 Duran-Limon, Hector. editor. SpringerLink (Online service)
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Computational Intelligence for Modern Business Systems Emerging Applications and Strategies
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Kautish, Sandeep. editor. (orcid)0000-0001-5120-5741 Chatterjee, Prasenjit. editor. (orcid)0000-0002-7994-4252 Pamucar, Dragan. editor. (orcid)0000-0001-8522-1942 Pradeep, N. editor. Singh, Deepmala. editor.
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AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises
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Alareeni, Bahaaeddin. editor. (orcid)0000-0003-0909-2207 Elgedawy, Islam. editor. SpringerLink (Online service)
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Arbuscular Mycorrhizal Fungi and Higher Plants Fundamentals and Applications
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Ahammed, Golam Jalal. editor. (orcid)0000-0001-9621-8431 Hajiboland, Roghieh. editor. (orcid)0000-0003-0552-4156 SpringerLink (Online service)
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Intelligent Systems, Business, and Innovation Research
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Khoury, Rim El. editor. (orcid)0000-0003-4359-7591 Nasrallah, Nohade. editor. SpringerLink (Online service)
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Blockchain-Based Data Security in Heterogeneous Communications Networks
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Liu, Dongxiao. author. Shen, Xuemin (Sherman). author. SpringerLink (Online service)
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Role of Explainable Artificial Intelligence in E-Commerce
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Gaur, Loveleen. editor. Abraham, Ajith. editor. SpringerLink (Online service)
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Business Development via AI and Digitalization Volume 2
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Hamdan, Allam. editor. Harraf, Arezou. editor. SpringerLink (Online service)
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Recent Advancements in Computational Finance and Business Analytics Proceedings of the 2nd International Conference on Computational Finance and Business Analytics - ICCFBA-2024
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Gupta, Rangan. editor. Bartolucci, Francesco. editor. (orcid)0000-0001-7057-1421 Katsikis, Vasilios N. editor. (orcid)0000-0002-8208-9656 Patnaik, Srikanta. editor. SpringerLink (Online service)
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Stingless Bee Nest Cerumen and Propolis, Volume 1
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Vit, Patricia. editor. Bankova, Vassya. editor. (orcid)0000-0002-2417-6313 Popova, Milena. editor. Roubik, David W. editor. SpringerLink (Online service)
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Hand Book of Processed Functional Meat Products
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Rather, Sajad A. editor. Masoodi, F. A. editor. SpringerLink (Online service)
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Trending Topics on Fermented Foods
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Martin, José Guilherme Prado. editor. (orcid)0000-0002-6629-6452 De Dea Lindner, Juliano. editor. (orcid)0000-0002-6191-8910 Melo Pereira, Gilberto Vinícius de. editor. (orcid)0000-0001-7671-8682 Ray, Ramesh C. editor. SpringerLink (Online service)
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Cover image for Management, Tourism and Smart Technologies ICMTT 2024 Volume 2
Management, Tourism and Smart Technologies ICMTT 2024 Volume 2
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Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Montenegro, Carlos. editor. Pereira, Elisabeth T. editor. (orcid)0000-0001-8997-1249 Victor, José A. M. editor. Ibarra, Waldo. editor.
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Cover image for Management, Tourism and Smart Technologies ICMTT 2024 Volume 1
Management, Tourism and Smart Technologies ICMTT 2024 Volume 1
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Rocha, Álvaro. editor. (orcid)0000-0002-0750-8187 Montenegro, Carlos. editor. Pereira, Elisabeth T. editor. (orcid)0000-0001-8997-1249 Victor, José A. M. editor. Ibarra, Waldo. editor.
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Cover image for The darker side of social media : consumer psychology and mental health
The darker side of social media : consumer psychology and mental health
Author 
Scheinbaum, Angeline Close, editor.
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Cover image for # Social media in # health care : a guide to creating your professional digital presence
# Social media in # health care : a guide to creating your professional digital presence
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Shattell, Mona, author. Batchelor, Melissa, author. Darmoc, Rebecca, author.
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Business basics for dentists
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Cover image for The UnNoticed entrepreneur : giving entrepreneurs the tools they need to get the recognition They Deserve
The UnNoticed entrepreneur : giving entrepreneurs the tools they need to get the recognition They Deserve
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James, Jim (Writer on entrepreneurship), author.
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Cover image for Innovation Diffusion Models : Theory and Practice.
Innovation Diffusion Models : Theory and Practice.
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Guidolin, Mariangela.
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Food security in the developing world
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Bashir, Muhammad Khalid, editor. Schilizzi, Steven, editor. Ali, Ghaffar, editor.
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Cover image for AI doctor : the rise of artificial intelligence in healthcare : a guide for users, buyers, builders, and investors
AI doctor : the rise of artificial intelligence in healthcare : a guide for users, buyers, builders, and investors
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Razmi, Ronald M., author
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Cover image for Intelligent techniques for predictive data analytics
Intelligent techniques for predictive data analytics
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Singh, Neha (Electronic engineering professor), editor. Birla, Shilpi, editor. Ansari, Mohd Dilshad, editor. Shukla, Neeraj Kumar, editor. John Wiley & Sons, publisher.
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Cover image for Supervised and unsupervised data engineering for multimedia data
Supervised and unsupervised data engineering for multimedia data
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Swarnkar, Suman, editor.
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Cover image for The 90 day brand plan : how to unleash your personal brand to dominate the competition and scale your business
The 90 day brand plan : how to unleash your personal brand to dominate the competition and scale your business
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Walker, Dain, author.
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Cover image for Intrapreneurship management : concepts, methods, and software for managing technological innovation in organizations
Intrapreneurship management : concepts, methods, and software for managing technological innovation in organizations
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Hasenauer, Rainer, author. Yu, Oliver S., author.
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Cover image for A new age of reason : harnessing the power of tech for good
A new age of reason : harnessing the power of tech for good
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Weber, Larry, author. Kirkpatrick, David, writer of foreword. John Wiley & Sons, publisher.
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Cover image for Collective dynamics and territories : 9 issues for competitive, innovative and sustainable territories
Collective dynamics and territories : 9 issues for competitive, innovative and sustainable territories
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Albert-Cromarias, Anne, editor. Albertini, Thérèse, editor. Terramorsi, Patrice, editor.
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Buyer personas : gain deep insight into your customers' buying decisions and win more business
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Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
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Cover image for New frontiers of customer strategy : managing sustainable, environmental
New frontiers of customer strategy : managing sustainable, environmental
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Delécolle, Thierry, editor. Jacob, Florence, editor. Prim-Allaz, Isabelle, editor.
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Cover image for Reimagining operational excellence : inspirations from Asia
Reimagining operational excellence : inspirations from Asia
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Kotler, Philip, author. Kartajaya, Hermawan, 1947- author. Mussry, Jack, author.
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Cover image for The endowment handbook : the complete guide to building a resilient cause
The endowment handbook : the complete guide to building a resilient cause
Author 
MacDonald, Laura J., author.
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HF5686 .C2 M34 2024
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Cover image for Discrimination testing in sensory evaluation
Discrimination testing in sensory evaluation
Author 
Rogers, Lauren, editor.
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QP435 .D57 2024
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Hyperautomation for next-generation industries
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Dhanaraj, Rajesh Kumar, editor.
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T59.5 .H97 2024
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Cover image for Health experts in the media : between legitimacy and controversy. Volume 2
Health experts in the media : between legitimacy and controversy. Volume 2
Author 
Corroy, Laurence, editor. Chauzal-Larguier, Christelle, editor. Pourrez, Aurélie, editor.
Preferred Shelf Number 
P96 .H43 H43 2024
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