Search Results for Marketing.

901.

Sosyal medya ile dijital pazarlama

Author

Çağıl, Alaattin. Dalıcı, Rahmi.

Preferred Shelf Number

HM742 C34 2017

Format:

Availability

Beytepe Library~1

Available:
Copies:

902.

Sosyal medya pazarlaması : Instagramdan satın almanın değerlendirilmesine etki eden faktörler

Author

Fırat, Duygu.

Preferred Shelf Number

HM742 F57 2017

Format:

Availability

Beytepe Library~1

Available:
Copies:

903.

Pazarlama 4.0 : Gelenekselden dijitale geçiş

Author

Kotler, Philip. Özata, Nadir. Kartajaya, Hermawan. Setianwan, Iwan.

Preferred Shelf Number

HF5415.13 K80 2017

Format:

Availability

Beytepe Library~2

Available:
Copies:

904.

Temel tüketici davranışı ve pazarlama stratejileri

Author

Koç, Erdoğan

Preferred Shelf Number

HF5415.32 K634 2017

Format:

Availability

Beytepe Library~1

Available:
Copies:

905.

Mastering market analytics : business metrics : practice and application

Author

Kozielski, Robert, editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781787148352

Format:

Availability

Online Library~1

Available:
Copies:

906.

Sosyal pazarlama : kurumsal sosyal sorumluluk ekseninde

Author

Can, Polat.

Preferred Shelf Number

HF5414 C16 2017

Format:

Availability

Beytepe Library~1

Available:
Copies:

907.

Hizmet pazarlaması : güncel konular ve yaklaşımlar

Author

Özer, Leyla.

Preferred Shelf Number

HD9980.5 H596 2016

Format:

Availability

Beytepe Library~1

Available:
Copies:

908.

İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılık

Author

Küçük, Orhan.

Preferred Shelf Number

HF5415.123 I44 2016

Format:

Availability

Beytepe Library~1

Available:
Copies:

909.

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Author

Koç, Erdoğan

Preferred Shelf Number

HF5415.32 K63 2016

Format:

Availability

Beytepe Library~1

Available:
Copies:

910.

SEO ve ötesi

Author

Barışkan, Gökhan

Preferred Shelf Number

TK5105.884 B37 2016

Format:

Availability

Beytepe Library~1

Available:
Copies:

911.

Storytelling-case archetype decoding and assignment manual (SCADAM)

Author

Woodside, Arch G. Sood, Suresh C.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611

Format:

Availability

Online Library~1

Available:
Copies:

912.

Dersaadet'te tüketim : (1885-1923)

Author

Köse, Yavuz. Turan, Tevfik, çeviren

Preferred Shelf Number

HF5415.12.T8 K6719 2016

Format:

Availability

Beytepe Library~1

Available:
Copies:

913.

Food industry design, technology, and innovation

Author

Traitler, Helmut, author. Coleman, Birgit, author. Hofmann, Karen, author.

Preferred Shelf Number

ONLINE(341831.1)

Electronic Access

ebrary An electronic book accessible through the World Wide Web; click to view
John Wiley http://dx.doi.org/10.1002/9781118823194

Format:

Availability

Online Library~1

Available:
Copies:

914.

Sport and the media : managing the nexus

Author

Nicholson, Matthew. Kerr, Anthony. Sherwood, Merryn.

Preferred Shelf Number

GV742 N54 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

915.

Re-inventing drug development

Author

Handen, Jeffrey S., editor.

Preferred Shelf Number

ONLINE(356607.1)

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

916.

Mobile devices : a practical guide for librarians

Author

Rawlins, Ben, 1982-

Preferred Shelf Number

Z680.5 R39 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

917.

Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!

Author

Çakırer, Mehmet Akif.

Preferred Shelf Number

HF5415.127 C139 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

918.

Hizmet pazarlaması : kuram, uygulama ve örnekler

Author

Öztürk, Sevgi Ayşe.

Preferred Shelf Number

HD9980.5 O97 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

919.

Tüketici olma sürecinde sosyal ağlarda kurulan iletişim : Neden iletişim kurulur? İletişimin etkileri nelerdir?

Author

Südaş, Hatice Doğan

Preferred Shelf Number

HF5415.1265 S83 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

920.

Gerçeği algıla : nöropazarlama yolculuğunda ilk adımlar

Author

Girişken, Yener

Preferred Shelf Number

HF5415.12615 G57 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

921.

Çağdaş pazarlamada yeni yaklaşımlar /ceditörler Murat Akın , Murat Toksarı.

Author

Akın, Murat. Toksarı , Murat.

Preferred Shelf Number

HF5415.2 C33 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

922.

Tüketici davranışı nörolojisi : nöroekonomi-eeg yöntemi ile nöromarketing uygulaması

Author

Yorgancılar, F. Nur

Preferred Shelf Number

HF5415.12615 Y67 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

923.

Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşım

Author

Koç, Erdoğan

Preferred Shelf Number

HD9980.5 K761 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

924.

Yeni başlayanlar için pazarlama ve lojistik

Author

Karadeniz, Mustafa

Preferred Shelf Number

HD38.5 K37 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

925.

The making of a world city : London 1991 to 2021

Author

Clark, Greg, 1962-

Preferred Shelf Number

ONLINE(341619.1)

Electronic Access

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118609743.jpg
John Wiley http://dx.doi.org/10.1002/9781118609705
ebrary http://site.ebrary.com/id/10985082

Format:

Availability

Online Library~1

Available:
Copies:

926.

Business development for dummies

Author

Kennedy, Anna, author.

Preferred Shelf Number

HF5415.1 K46 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

927.

Sağlıklı yaşam ve pazarlama : 21. yüzyılın en hızlı büyüyen trendlerinden birinin pazarlama çerçevesinde değerlendirilmesi

Author

Bozkurt, Filiz

Preferred Shelf Number

HD9980.5 B69 2015

Format:

Availability

Health Sciences Library~1

Available:
Copies:

928.

Satış yönetimi

Author

Önce, Asım Günal

Preferred Shelf Number

HF5438.4 O53 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

929.

Siyasetin iletişim odağı seçim kampanyaları

Author

Özkan, Abdullah.

Preferred Shelf Number

JF2112.C3 S59 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

930.

Halkla ilişkiler perspektifinden güncel pazarlama yaklaşımları

Author

Baytekin, E. Pelin

Preferred Shelf Number

HF5415.123 B39 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

931.

Çevrimiçi satış : bügünden geleceğe bir potansiyel

Author

Sümersan Köktürk, Mehtap. Çobanoğlu Emine Dirsehan Taşkın

Preferred Shelf Number

HF5415.1265 C48 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

932.

Pazarlama araştırması

Author

Burns, Alvin C. Bush, Ronald F. Orel, Fatma Demirci.

Preferred Shelf Number

HF5415.2 B77 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

933.

Finansal satış : satış stratejilerinin finansal etkileri (değer temelli pazarlama)

Author

Özkan, Turgut

Preferred Shelf Number

HG179.5 O95 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

934.

Hizmet pazarlaması ve stratejileri

Author

Altunışık. Remzi.

Preferred Shelf Number

HD9980.5 H59 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

935.

İlişkisel pazarlamada seçme konular

Author

Eren-Erdoğmuş, İrem. Gülsoy, Tanses Yasemin.

Preferred Shelf Number

HF5415.55 I45 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

936.

Yeni medya ve reklam

Author

Özkan, Abdullah. Tandaçgüneş, Nilnur. Önay Doğan, Betül.

Preferred Shelf Number

HF6146.I58 Y46 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

937.

Pazarlamaya giriş

Author

Eser, Zeliha. Korkmaz, Sezer.

Preferred Shelf Number

HF5415 E84 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

938.

Şimdi "işveren markası" zamanı

Author

Ötken, Ayşe Begüm Okan, Elif Yolbulan.

Preferred Shelf Number

HF5549 O854 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

939.

Hayat = pazarlama

Author

Bulut, Yetkin

Preferred Shelf Number

HF5415 B85 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

940.

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Author

Koç, Erdoğan

Preferred Shelf Number

HF5415.32 K63 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

941.

Siyasal pazarlama : teorik bir çerçeve

Author

Akyüz, İrfan

Preferred Shelf Number

JF2112.C3 A39 2015

Format:

Availability

Beytepe Library~2

Available:
Copies:

942.

20. Ulusal pazarlama kongresi bildiri kitabı : 10-13 Haziran 2015, Eskişehir

Author

Ulusal Pazarlama Kongresi (20. : 2015 : Eskişehir) Anadolu Üniversitesi. Pazarlama ve Pazarlama Araştırmaları Derneği.

Preferred Shelf Number

HF5415 U48 2015 V.1

Format:

Availability

Beytepe Library~2

Available:
Copies:

943.

2nd INT'L social business @ Anadolu Conference : proceedings; 10-13 June, 2015, Eskişehir-Türkiye

Author

INT'l Social Business @ Anadolu Conference (2nd : 2015 : Eskişehir, Turkey) Anadolu Üniversitesi

Preferred Shelf Number

HF5415 I585 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

944.

Küresel pazarlama

Author

Keegan, Warren J. Green, Mark C. Tatlıdil, Rezan.

Preferred Shelf Number

HF1416 K44 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

945.

Sosyal medya pazarlama

Author

Kırcova, İbrahim Enginkaya, Ebru.

Preferred Shelf Number

HF5415.1265 K57 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

946.

Kurumsal iletişim ve profesyonel markalar

Author

Mengü, Seda Çakar.

Preferred Shelf Number

HD59.2 M46 2015

Format:

Availability

Beytepe Library~1

Available:
Copies:

947.

Pazarlama mevzuatı

Author

Ünsalan, Erdal

Preferred Shelf Number

KKX3208 U57 2015

Format:

Availability

Law Library~1

Available:
Copies:

948.

Blogosphere and its Exploration

Author

Meinel, Christoph. author. Broß, Justus. author. Berger, Philipp. author. Hennig, Patrick. author. SpringerLink (Online service)

Preferred Shelf Number

XX(518430.1)

Electronic Access

https://doi.org/10.1007/978-3-662-44409-2

Format:

Availability

Online Library~1

Available:
Copies:

949.

Smart Information Systems Computational Intelligence for Real-Life Applications

Author

Hopfgartner, Frank. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518465.1)

Electronic Access

https://doi.org/10.1007/978-3-319-14178-7

Format:

Availability

Online Library~1

Available:
Copies:

950.

Recommendation and Search in Social Networks

Author

Ulusoy, Özgür. editor. Tansel, Abdullah Uz. editor. Arkun, Erol. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518505.1)

Electronic Access

https://doi.org/10.1007/978-3-319-14379-8

Format:

Availability

Online Library~1

Available:
Copies:

951.

Discovery Science 18th International Conference, DS 2015, Banff, AB, Canada, October 4-6, 2015. Proceedings

Author

Japkowicz, Nathalie. editor. Matwin, Stan. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518881.1)

Electronic Access

https://doi.org/10.1007/978-3-319-24282-8

Format:

Availability

Online Library~1

Available:
Copies:

952.

Cover image for Computational Linguistics and Intelligent Text Processing 16th International Conference, CICLing 2015, Cairo, Egypt, April 14-20, 2015, Proceedings, Part II

Computational Linguistics and Intelligent Text Processing 16th International Conference, CICLing 2015, Cairo, Egypt, April 14-20, 2015, Proceedings, Part II

Author

Gelbukh, Alexander. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518957.1)

Electronic Access

https://doi.org/10.1007/978-3-319-18117-2

Format:

Availability

Online Library~1

Available:
Copies:

953.

Cover image for Computer Analysis of Images and Patterns 16th International Conference, CAIP 2015, Valletta, Malta, September 2-4, 2015 Proceedings, Part I

Computer Analysis of Images and Patterns 16th International Conference, CAIP 2015, Valletta, Malta, September 2-4, 2015 Proceedings, Part I

Author

Azzopardi, George. editor. Petkov, Nicolai. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(519052.1)

Electronic Access

https://doi.org/10.1007/978-3-319-23192-1

Format:

Availability

Online Library~1

Available:
Copies:

954.

Web-Age Information Management 16th International Conference, WAIM 2015, Qingdao, China, June 8-10, 2015. Proceedings

Author

Yu, Xiaohui. editor. Dong, Xin Luna. editor. Li, Jian. editor. SUN, YIZHOU. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(519168.1)

Electronic Access

https://doi.org/10.1007/978-3-319-21042-1

Format:

Availability

Online Library~1

Available:
Copies:

955.

Social Informatics SocInfo 2014 International Workshops, Barcelona, Spain, November 11, 2014, Revised Selected Papers

Author

Aiello, Luca Maria. editor. McFarland, Daniel. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(519319.1)

Electronic Access

https://doi.org/10.1007/978-3-319-15168-7

Format:

Availability

Online Library~1

Available:
Copies:

956.

The Complete Business Guide for a Successful Medical Practice

Author

Baum, Neil. editor. Bonds, Roger G. editor. Crawford, Thomas. editor. Kreder, Karl J. editor. Shaw, Koushik. editor.

Preferred Shelf Number

XX(519531.1)

Electronic Access

https://doi.org/10.1007/978-3-319-11095-0

Format:

Availability

Online Library~1

Available:
Copies:

957.

Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings

Author

Abramowicz, Witold. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518580.1)

Electronic Access

https://doi.org/10.1007/978-3-319-19027-3

Format:

Availability

Online Library~1

Available:
Copies:

958.

Mobile Services for Toy Computing

Author

Hung, Patrick C. K. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518595.1)

Electronic Access

https://doi.org/10.1007/978-3-319-21323-1

Format:

Availability

Online Library~1

Available:
Copies:

959.

Industrial Engineering, Management Science and Applications 2015

Author

Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(518706.1)

Electronic Access

https://doi.org/10.1007/978-3-662-47200-2

Format:

Availability

Online Library~1

Available:
Copies:

960.

Cover image for Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

Advances in Knowledge Discovery and Data Mining 19th Pacific-Asia Conference, PAKDD 2015, Ho Chi Minh City, Vietnam, May 19-22, 2015, Proceedings, Part I

Author

Cao, Tru. editor. Lim, Ee-Peng. editor. Zhou, Zhi-Hua. editor. Ho, Tu-Bao. editor. Cheung, David. editor.

Preferred Shelf Number

XX(519229.1)

Electronic Access

https://doi.org/10.1007/978-3-319-18038-0

Format:

Availability

Online Library~1

Available:
Copies:

961.

Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts

Author

Sekundo, Walter. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(520092.1)

Electronic Access

https://doi.org/10.1007/978-3-319-18530-9

Format:

Availability

Online Library~1

Available:
Copies:

962.

Hizmet pazarlaması

Author

İslamoğlu, A.Hamdi

Preferred Shelf Number

HD9980.5 I85 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

963.

The perfect meal : the multisensory science of food and dining

Author

Spence, Charles, author. Piqueras-Fiszman, Betina, author.

Preferred Shelf Number

ONLINE(341559.1)

Electronic Access

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118490822.jpg
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1732296
ebrary http://site.ebrary.com/id/10892179
John Wiley http://dx.doi.org/10.1002/9781118491003
MyiLibrary http://www.myilibrary.com?id=627052

Format:

Availability

Online Library~1

Available:
Copies:

964.

Right-time experiences : driving revenue with mobile and big data

Author

Lopez, Maribel, 1968-

Preferred Shelf Number

ONLINE(342012.1)

Electronic Access

ebrary An electronic book accessible through the World Wide Web; click to view
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118847350.jpg
Ebook Library http://public.eblib.com/choice/PublicFullRecord.aspx?p=1791969
John Wiley http://dx.doi.org/10.1002/9781118914472
http://swb.eblib.com/patron/FullRecord.aspx?p=1791969

Format:

Availability

Online Library~1

Available:
Copies:

965.

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

Author

Brooks, Jeff, 1961- author.

Preferred Shelf Number

ONLINE(342253.1)

Electronic Access

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg
Cover http://swbplus.bsz-bw.de/bsz405674104cov.htm
ebrary http://site.ebrary.com/id/10849254
John Wiley http://dx.doi.org/10.1002/9781118583340
MyiLibrary http://www.myilibrary.com?id=584517

Format:

Availability

Online Library~1

Available:
Copies:

966.

Ethical issues in communication professions new agendas in communication

Author

Drumwright, Minette E.

Preferred Shelf Number

ONLINE(344291.1)

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

967.

Rapid sensory profiling techniques and related methods : applications in new product development and consumer research

Author

Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.

Preferred Shelf Number

ONLINE(355367.1)

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9781782422488

Format:

Availability

Online Library~1

Available:
Copies:

968.

Google semantic search : search engine optimization (SEO) techniques that get your company more traffic, increase brand impact, and amplify your online presence

Author

Amerland, David.

Preferred Shelf Number

TK5105.885.G66 A44 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

969.

The media handbook : a complete guide to advertising media selection, planning, research, and buying

Author

Katz, Helen E., author.

Preferred Shelf Number

HF5826.5 K38 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

970.

Pazarlama : ilkeler- yönetim- örnek olaylar

Author

Yükselen, Cemal.

Preferred Shelf Number

HF5415 Y85 2014

Format:

Availability

Beytepe Library~2

Available:
Copies:

971.

Strategic market management

Author

Aaker, David A.

Preferred Shelf Number

HF5415.13 A23 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

972.

Food oxidants and antioxidants chemical, biological, and functional properties

Author

Bartosz, G. (Grzegorz)

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

973.

Bankacılıkta pazarlama

Author

Gümüş, Sefer.

Preferred Shelf Number

HG1616.M3 G86 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

974.

Pazarlama ilkeleri : [ve yönetimi için örnek olaylar]

Author

Mucuk, İsmet.

Preferred Shelf Number

HF5415 M88 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

975.

Service science : the foundations of service engineering and management

Author

Qiu, Robin G., author.

Preferred Shelf Number

ONLINE(341588.1)

Electronic Access

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550
ebrary http://site.ebrary.com/id/10891172
John Wiley http://dx.doi.org/10.1002/9781118551820
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9781118551851

Format:

Availability

Online Library~1

Available:
Copies:

976.

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

Author

Brooks, Jeff, 1961-

Preferred Shelf Number

ONLINE(341601.1)

Electronic Access

EBL ebooks - For GRAIL clients only
CLICK HERE for online access
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg
Cover http://swbplus.bsz-bw.de/bsz405674104cov.htm
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1650857

Format:

Availability

Online Library~1

Available:
Copies:

977.

Online panel research : a data quality perspective

Author

Callegaro, Mario, editor.

Preferred Shelf Number

ONLINE(341749.1)

Electronic Access

ebrary http://site.ebrary.com/id/10856847
John Wiley http://dx.doi.org/10.1002/9781118763520
MyiLibrary http://www.myilibrary.com?id=595065

Format:

Availability

Online Library~1

Available:
Copies:

978.

A practical guide to data mining for business and industry

Author

Ahlemeyer-Stubbe, Andrea, author.

Preferred Shelf Number

ONLINE(341752.1)

Electronic Access

John Wiley http://dx.doi.org/10.1002/9781118763704
http://onlinelibrary.wiley.com/book/10.1002/9781118763704
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=746951
Books24x7 http://www.books24x7.com/marc.asp?bookid=63686
http://lib.myilibrary.com/detail.asp?id=586320

Format:

Availability

Online Library~1

Available:
Copies:

979.

Bridging UX and web development better results through team integration

Author

Moffett, Jack (Jack Lean)

Preferred Shelf Number

ONLINE(355739.1)

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780124202450

Format:

Availability

Online Library~1

Available:
Copies:

980.

Reklamarkası : kısa öyküler

Author

Merter, Ender

Preferred Shelf Number

HF5823 M47 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

981.

Aşağıdan yukarıya pazarlama

Author

Ries, Al Konukseven, Saadettin. Şansal, Feray.

Preferred Shelf Number

HF5415 R54 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

982.

Pazarlama iletişimi yönetimi

Author

Odabaşı, Yavuz, 1949- Oyman, Mine, 1965-

Preferred Shelf Number

HF5415.123 O33 2014

Format:

Availability

Beytepe Library~1

Available:
Copies:

983.

Strategic Urban Health Communication

Author

Okigbo, Charles C. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

https://doi.org/10.1007/978-1-4614-9335-8

Format:

Availability

Online Library~1

Available:
Copies:

984.

The like economy : how businesses are making money with Facebook

Author

Carter, Brian, 1973-

Preferred Shelf Number

HM743.F33 C36719 2012

Format:

Availability

Beytepe Library~1

Available:
Copies:

985.

Discovering knowledge in data : an introduction to data mining

Author

Larose, Daniel T., author. Larose, Chantal D., author. IEEE Computer Society.

Preferred Shelf Number

ONLINE(341929.1)

Electronic Access

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1699137
John Wiley http://dx.doi.org/10.1002/9781118874059
Books24x7 http://www.books24x7.com/marc.asp?bookid=63521

Format:

Availability

Online Library~1

Available:
Copies:

986.

Analytics and dynamic customer strategy : big profits from big data

Author

Tanner, John F.

Preferred Shelf Number

ONLINE(342033.1)

Electronic Access

ebrary An electronic book accessible through the World Wide Web; click to view
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118905739.jpg
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1715408
John Wiley http://dx.doi.org/10.1002/9781118919767
MyiLibrary http://www.myilibrary.com?id=620543

Format:

Availability

Online Library~1

Available:
Copies:

987.

Freemium economics : leveraging analytics and user segmentation to drive revenue

Author

Seufert, Eric Benjamin.

Preferred Shelf Number

ONLINE(356087.1)

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780124166905

Format:

Availability

Online Library~1

Available:
Copies:

988.

Novel techniques in sensory characterization and consumer profiling

Author

Varela Tomasco, Paula, editor. Ares, Gaston, editor.

Preferred Shelf Number

ONLINE(356609.1)

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

989.

Demand driven strategic planning

Author

Neves, Marcos Fava.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

990.

Consumer.ology the truth about consumers and the psychology of shopping

Author

Graves, Philip.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330

Format:

Availability

Online Library~1

Available:
Copies:

991.

Luxury talent management leading and managing a luxury brand

Author

Gutsatz, Michel. Auguste, Gilles.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=548720

Format:

Availability

Online Library~1

Available:
Copies:

992.

A guide to IT contracting checklists, tools, and techniques

Author

Overly, Michael R. Karlyn, Matthew A.

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

993.

Practical guide to ICP-MS a tutorial for beginners

Author

Thomas, Robert, 1949-

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

994.

Wal-Mart wars moral populism in the twenty-first century

Author

Massengill, Rebekah Peeples, 1975- Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Full text available:

Format:

Availability

Online Library~1

Available:
Copies:

995.

Pazarlama yönetimi : global ve yönetimsel yaklaşım

Author

Kirtiş, A. Kazım.

Preferred Shelf Number

HF5415.13 K57 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

996.

Pazarlama ilkeleri : global ve yönetimsel yaklaşım

Author

Kirtiş, A. Kazım.

Preferred Shelf Number

HF5415.13 K58 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

997.

Evolution of global electricity markets new paradigms, new challenges, new approaches

Author

Sioshansi, Fereidoon P. (Fereidoon Perry)

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780123978912

Format:

Availability

Online Library~1

Available:
Copies:

998.

Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım

Author

Koç, Erdoğan

Preferred Shelf Number

HF 5415.32 K63 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

999.

Logistics Basics — Exercises — Case Studies

Author

Gleissner, Harald. author. Femerling, J. Christian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(332888.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-319-01769-3

Format:

Availability

Online Library~1

Available:
Copies:

1000.

An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry

Author

Faed, Alireza. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(332720.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-319-00324-5

Format:

Availability

Online Library~1

Available:
Copies:

1001.

Value Stream Design The Way Towards a Lean Factory

Author

Erlach, Klaus. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333056.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-12569-0

Format:

Availability

Online Library~1

Available:
Copies:

1002.

Cover image for Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

Author

Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333009.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-319-03973-2

Format:

Availability

Online Library~1

Available:
Copies:

1003.

The Wheels That Drove New York A History of the New York City Transit System

Author

Roess, Roger P. author. Sansone, Gene. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333329.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-30484-2

Format:

Availability

Online Library~1

Available:
Copies:

1004.

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

Author

Portmann, Edy. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333683.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-33233-3

Format:

Availability

Online Library~1

Available:
Copies:

1005.

Dynamics in Logistics Third International Conference, LDIC 2012 Bremen, Germany, February/March 2012 Proceedings

Author

Kreowski, Hans-Jörg. editor. Scholz-Reiter, Bernd. editor. Thoben, Klaus-Dieter. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334089.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-35966-8

Format:

Availability

Online Library~1

Available:
Copies:

1006.

Cover image for Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Engineering

Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Engineering

Author

Qi, Ershi. editor. Shen, Jiang. editor. Dou, Runliang. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334885.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-40063-6

Format:

Availability

Online Library~1

Available:
Copies:

1007.

Proceedings of 20th International Conference on Industrial Engineering and Engineering Management Theory and Apply of Industrial Management

Author

Qi, Ershi. editor. Shen, Jiang. editor. Dou, Runliang. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334887.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-40072-8

Format:

Availability

Online Library~1

Available:
Copies:

1008.

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

Author

Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335282.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02365-2

Format:

Availability

Online Library~1

Available:
Copies:

1009.

Network Governance Alliances, Cooperatives and Franchise Chains

Author

Ehrmann, Thomas. editor. Windsperger, Josef. editor. Cliquet, Gérard. editor. Hendrikse, George. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335352.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-7908-2867-2

Format:

Availability

Online Library~1

Available:
Copies:

1010.

New Business Models and Value Creation: A Service Science Perspective

Author

Cinquini, Lino. editor. Minin, Alberto Di. editor. Varaldo, Riccardo. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335593.1)

Electronic Access

http://dx.doi.org/10.1007/978-88-470-2838-8

Format:

Availability

Online Library~1

Available:
Copies:

1011.

Proceedings of the Institute of Industrial Engineers Asian Conference 2013

Author

Lin, Yi-Kuei. editor. Tsao, Yu-Chung. editor. Lin, Shi-Woei. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(336519.1)

Electronic Access

http://dx.doi.org/10.1007/978-981-4451-98-7

Format:

Availability

Online Library~1

Available:
Copies:

1012.

Facebook, Twitter und Co. in Hotellerie und Gastronomie Ein Handbuch für Praktiker

Author

Hinterholzer, Thomas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337309.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-37954-3

Format:

Availability

Online Library~1

Available:
Copies:

1013.

Aktuelle Beiträge zur Dienstleistungsforschung

Author

Roth, Stefan. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337463.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00253-4

Format:

Availability

Online Library~1

Available:
Copies:

1014.

Impulse für die Markenpraxis und Markenforschung Tagungsband der internationalen Konferenz „DerMarkentag 2011“

Author

Baumgarth, Carsten. editor. Boltz, Dirk-Mario. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337508.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00427-9

Format:

Availability

Online Library~1

Available:
Copies:

1015.

Events im Zeitalter von Social Media Stand und Perspektiven der Eventforschung

Author

Zanger, Cornelia. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337538.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00553-5

Format:

Availability

Online Library~1

Available:
Copies:

1016.

The social media industries

Author

Albarran, Alan B.

Preferred Shelf Number

ONLINE(344279.1)

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

1017.

Promotional culture and convergence markets, methods, media

Author

Powell, Helen.

Preferred Shelf Number

ONLINE(344376.1)

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

1018.

Branding and product design : an integrated perspective

Author

Hestad, Monika.

Preferred Shelf Number

HF5415.1255 H47 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

1019.

Design portfolios : self-promotion at its best

Author

Go Welsh (Firm)

Preferred Shelf Number

NC1001 D47 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

1020.

Graphic Artists Guild handbook : pricing & ethical guidelines

Author

Graphic Artists Guild (U.S.)

Preferred Shelf Number

NC1001.6 G7 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

1021.

Beating childhood obesity now! : a simple solution for parents and educators

Author

Osbourne, Rick.

Preferred Shelf Number

WD 210 O812 2013 V.1

Format:

Availability

Health Sciences Library~1

Available:
Copies:

1022.

Business analysis for business intelligence

Author

Brijs, Bert.

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

1023.

The viral video manifesto why everything you know is wrong and how to do what really works

Author

Voltz, Stephen. Grobe, Fritz.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

Format:

Availability

Online Library~1

Available:
Copies:

1024.

Stop asking for referrals a revolutionary new strategy for building a financial service business that sells itself

Author

Wershing, Stephen.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

Format:

Availability

Online Library~1

Available:
Copies:

1025.

The crowdfunding revolution how to raise venture capital using social media

Author

Lawton, Kevin. Marom, Dan, 1979-

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

Format:

Availability

Online Library~1

Available:
Copies:

1026.

The executive's guide to consultants how to find, hire, and get great results from outside experts

Author

Fields, David.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

Format:

Availability

Online Library~1

Available:
Copies:

1027.

One simple idea for startups and entrepreneurs live your dreams and create your own profitable company

Author

Key, Stephen. Sell, Colleen.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

Format:

Availability

Online Library~1

Available:
Copies:

1028.

The changing Russian university from state to market

Author

Maximova-Mentzoni, Tatiana.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

1029.

Distribution channels : understanding and managing channels to market

Author

Dent, Julian.

Preferred Shelf Number

HF5415.129 D46 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

1030.

Doing business in emerging markets

Author

Cavusgil, S. Tamer. Ghauri, Pervez N., 1948- Akcal, Ayse A.

Preferred Shelf Number

HD62.4 C3885 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

1031.

A manager's guide to building a successful business

Author

Randazzo, Gary.

Preferred Shelf Number

ONLINE

Electronic Access

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=550424

Format:

Availability

Online Library~1

Available:
Copies:

1032.

Sustainable solid waste management

Author

Unnisa, Syeda Azeem. Rav, S. Bhupatthi.

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

1033.

Analysis of mixed data methods & applications

Author

De Leon, Alexander R. Chough, Keumhee Carrir̈e.

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

Format:

Availability

Online Library~1

Available:
Copies:

1034.

Oil Transport Management

Author

Lun, Y.H. Venus. author. Hilmola, Olli-Pekka. author. Goulielmos, Alexander M. author. Lai, Kee-hung. author. Cheng, T.C. Edwin. author.

Preferred Shelf Number

ONLINE(330891.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-2921-9

Format:

Availability

Online Library~1

Available:
Copies:

1035.

Quality Control Applications

Author

Chorafas, Dimitris N. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330894.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-2966-0

Format:

Availability

Online Library~1

Available:
Copies:

1036.

Decision-Based Design Integrating Consumer Preferences into Engineering Design

Author

Chen, Wei. author. Hoyle, Christopher. author. Wassenaar, Henk Jan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330900.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4036-8

Format:

Availability

Online Library~1

Available:
Copies:

1037.

Maritime Governance and Policy-Making

Author

Roe, Michael. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330919.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4153-2

Format:

Availability

Online Library~1

Available:
Copies:

1038.

Cover image for Improving Energy Efficiency in Industrial Energy Systems An Interdisciplinary Perspective on Barriers, Energy Audits, Energy Management, Policies, and Programs

Improving Energy Efficiency in Industrial Energy Systems An Interdisciplinary Perspective on Barriers, Energy Audits, Energy Management, Policies, and Programs

Author

Thollander, Patrik. author. Palm, Jenny. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330921.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4162-4

Format:

Availability

Online Library~1

Available:
Copies:

1039.

Exergy Production, Cost and Renewability

Author

de Oliveira Junior, Silvio. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330922.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4165-5

Format:

Availability

Online Library~1

Available:
Copies:

1040.

Creating Shared Understanding in Product Development Teams How to ‘Build the Beginning’

Author

Møller, Louise. author. Tollestrup, Christian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330924.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4180-8

Format:

Availability

Online Library~1

Available:
Copies:

1041.

The Value of RFID Benefits vs. Costs

Author

Ustundag, Alp. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330958.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4345-1

Format:

Availability

Online Library~1

Available:
Copies:

1042.

Geometric Modeling and Reasoning of Human-Centered Freeform Products

Author

Wang, Charlie C. L. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330961.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4360-4

Format:

Availability

Online Library~1

Available:
Copies:

1043.

Cover image for Decision Making in Manufacturing Environment Using Graph Theory and Fuzzy Multiple Attribute Decision Making Methods Volume 2

Decision Making in Manufacturing Environment Using Graph Theory and Fuzzy Multiple Attribute Decision Making Methods Volume 2

Author

Rao, R. Venkata. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330964.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4375-8

Format:

Availability

Online Library~1

Available:
Copies:

1044.

Cover image for Technology Integration to Business Focusing on RFID, Interoperability, and Sustainability for Manufacturing, Logistics, and Supply Chain Management

Technology Integration to Business Focusing on RFID, Interoperability, and Sustainability for Manufacturing, Logistics, and Supply Chain Management

Author

Yee, John T. author. Oh, Seog-Chan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330968.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4390-1

Format:

Availability

Online Library~1

Available:
Copies:

1045.

CIRP Design 2012 Sustainable Product Development

Author

Chakrabarti, Amaresh. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(330996.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4507-3

Format:

Availability

Online Library~1

Available:
Copies:

1046.

Quality Management in Reverse Logistics A Broad Look on Quality Issues and Their Interaction with Closed-Loop Supply Chains

Author

Nikolaidis, Yiannis. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331003.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4537-0

Format:

Availability

Online Library~1

Available:
Copies:

1047.

Online Scheduling in Manufacturing A Cumulative Delay Approach

Author

Suwa, Haruhiko. author. Sandoh, Hiroaki. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331011.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4561-5

Format:

Availability

Online Library~1

Available:
Copies:

1048.

Multi-Agent Based Beam Search for Real-Time Production Scheduling and Control Method, Software and Industrial Application

Author

Kang, Shu Gang. author. Choi, Shiu Hong. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331015.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4576-9

Format:

Availability

Online Library~1

Available:
Copies:

1049.

Supply Chain Collaboration Roles of Interorganizational Systems, Trust, and Collaborative Culture

Author

Cao, Mei. author. Zhang, Qingyu. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331018.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4591-2

Format:

Availability

Online Library~1

Available:
Copies:

1050.

Cover image for Proceedings of the Sixth International Conference on Management Science and Engineering Management Focused on Electrical and Information Technology

Proceedings of the Sixth International Conference on Management Science and Engineering Management Focused on Electrical and Information Technology

Author

Xu, Jiuping. editor. Yasinzai, Masoom. editor. Lev, Benjamin. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331021.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4600-1

Format:

Availability

Online Library~1

Available:
Copies:

1051.

Optimal Control and Optimization of Stochastic Supply Chain Systems

Author

Song, Dong-Ping. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331044.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4724-4

Format:

Availability

Online Library~1

Available:
Copies:

1052.

Behavioral Issues in Operations Management New Trends in Design, Management, and Methodologies

Author

Giannoccaro, Ilaria. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331084.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4878-4

Format:

Availability

Online Library~1

Available:
Copies:

1053.

Strategic Planning Decisions in the High Tech Industry

Author

Cetindamar, Dilek. editor. Daim, Tugrul. editor. Beyhan, Berna. editor. Basoglu, Nuri. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331087.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4887-6

Format:

Availability

Online Library~1

Available:
Copies:

1054.

The Offshoring Challenge Strategic Design and Innovation for Tomorrow’s Organization

Author

Pedersen, Torben. editor. Bals, Lydia. editor. Ørberg Jensen, Peter D. editor. Larsen, Marcus M. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331094.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4908-8

Format:

Availability

Online Library~1

Available:
Copies:

1055.

Emotional Engineering vol. 2

Author

Fukuda, Shuichi. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331111.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-4984-2

Format:

Availability

Online Library~1

Available:
Copies:

1056.

The Contribution of Technology to Added Value

Author

Fernandes, António S.C. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331113.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-5001-5

Format:

Availability

Online Library~1

Available:
Copies:

1057.

Semantic Modeling and Interoperability in Product and Process Engineering A Technology for Engineering Informatics

Author

Ma, Yongsheng. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331135.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-5073-2

Format:

Availability

Online Library~1

Available:
Copies:

1058.

Research and Technology Management in the Electricity Industry Methods, Tools and Case Studies

Author

Daim, Tugrul. editor. Oliver, Terry. editor. Kim, Jisun. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331143.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-5097-8

Format:

Availability

Online Library~1

Available:
Copies:

1059.

Mass Customization and Sustainability An assessment framework and industrial implementation

Author

Boër, Claudio R. author. Pedrazzoli, Paolo. author. Bettoni, Andrea. author. Sorlini, Marzio. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331149.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-5116-6

Format:

Availability

Online Library~1

Available:
Copies:

1060.

CO2: A Valuable Source of Carbon

Author

Falco, Marcello De. editor. Iaquaniello, Gaetano. editor. Centi, Gabriele. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331150.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-5119-7

Format:

Availability

Online Library~1

Available:
Copies:

1061.

The Offshore Drilling Industry and Rig Construction in the Gulf of Mexico

Author

Kaiser, Mark J. author. Snyder, Brian F. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331158.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-5152-4

Format:

Availability

Online Library~1

Available:
Copies:

1062.

The Anticipation of Converging Industries A Concept Applied to Nutraceuticals and Functional Foods

Author

Curran, Clive-Steven. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331164.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4471-5170-8

Format:

Availability

Online Library~1

Available:
Copies:

1063.

Engineering Risk and Finance

Author

Tapiero, Charles S. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(331980.1)

Electronic Access

http://dx.doi.org/10.1007/978-1-4614-6234-7

Format:

Availability

Online Library~1

Available:
Copies:

1064.

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Author

Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333211.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-28897-5

Format:

Availability

Online Library~1

Available:
Copies:

1065.

Robust Manufacturing Control Proceedings of the CIRP Sponsored Conference RoMaC 2012, Bremen, Germany, 18th-20th June 2012

Author

Windt, Katja. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333356.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-30749-2

Format:

Availability

Online Library~1

Available:
Copies:

1066.

Supply Chain Safety Management Security and Robustness in Logistics

Author

Essig, Michael. editor. Hülsmann, Michael. editor. Kern, Eva-Maria. editor. Klein-Schmeink, Stephan. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333513.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-32021-7

Format:

Availability

Online Library~1

Available:
Copies:

1067.

LISS 2012 Proceedings of 2nd International Conference on Logistics, Informatics and Service Science

Author

Zhang, Zhenji. editor. Zhang, Runtong. editor. Zhang, Juliang. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333519.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-32054-5

Format:

Availability

Online Library~1

Available:
Copies:

1068.

The System Concept and Its Application to Engineering

Author

Aslaksen, Erik W. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333534.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-32169-6

Format:

Availability

Online Library~1

Available:
Copies:

1069.

Sustainable Logistics Responses to a Global Challenge

Author

Bretzke, Wolf-Rüdiger. author. Barkawi, Karim. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333841.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-34375-9

Format:

Availability

Online Library~1

Available:
Copies:

1070.

Megacity Mobility Culture How Cities Move on in a Diverse World.

Author

Institute for Mobility Research. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333885.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-34735-1

Format:

Availability

Online Library~1

Available:
Copies:

1071.

Age-Differentiated Work Systems

Author

Schlick, Christopher Marc. editor. Frieling, Ekkehart. editor. Wegge, Jürgen. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333928.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-35057-3

Format:

Availability

Online Library~1

Available:
Copies:

1072.

Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation

Author

Rajola, Federico. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334004.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-35554-7

Format:

Availability

Online Library~1

Available:
Copies:

1073.

Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

Author

Ahlert, Dieter. author. Schefer, Benjamin. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334008.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-35570-7

Format:

Availability

Online Library~1

Available:
Copies:

1074.

The Railway Track and Its Long Term Behaviour A Handbook for a Railway Track of High Quality

Author

Tzanakakis, Konstantinos. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334108.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-36051-0

Format:

Availability

Online Library~1

Available:
Copies:

1075.

Brand Growth Barriers Identify, Understand, and Overcome Them

Author

Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334363.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-37108-0

Format:

Availability

Online Library~1

Available:
Copies:

1076.

Cover image for Digital Enterprise Design and Management 2013 Proceedings of the First International Conference on Digital Enterprise Design and Management DED&M 2013

Digital Enterprise Design and Management 2013 Proceedings of the First International Conference on Digital Enterprise Design and Management DED&M 2013

Author

Benghozi, Pierre-Jean. editor. Krob, Daniel. editor. Rowe, Frantz. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334405.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-37317-6

Format:

Availability

Online Library~1

Available:
Copies:

1077.

Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

Author

Langen, Nina. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335250.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00759-1

Format:

Availability

Online Library~1

Available:
Copies:

1078.

Cover image for Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Author

Ziniel, Wolfgang. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335363.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3633-2

Format:

Availability

Online Library~1

Available:
Copies:

1079.

Food Consumer Science Theories, Methods and Application to the Western Balkans

Author

Barjolle, Dominique. editor. Gorton, Matthew. editor. Milošević Đorđević, Jasna. editor. Stojanović, Žaklina. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(336115.1)

Electronic Access

http://dx.doi.org/10.1007/978-94-007-5946-6

Format:

Availability

Online Library~1

Available:
Copies:

1080.

Fullspace-Projektion Mit dem 360°lab zum Holodeck

Author

Overschmidt, Gordian. editor. Schröder, Ute B. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(336905.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-24656-2

Format:

Availability

Online Library~1

Available:
Copies:

1081.

Narrative Brand Planning Wie Marken zu echten Helden werden

Author

Dietrich, Frank Otto. author. Schmidt-Bleeker, Ralf. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337068.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-32920-3

Format:

Availability

Online Library~1

Available:
Copies:

1082.

Cover image for Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden

Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden

Author

Bruhn, Manfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337083.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-33992-9

Format:

Availability

Online Library~1

Available:
Copies:

1083.

Umsetzungsmanagement von Preisstrategien Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen

Author

Huckemann, Matthias. author. Krug, Thorsten. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337244.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-37126-4

Format:

Availability

Online Library~1

Available:
Copies:

1084.

Qualitätsmanagement für Nonprofit-Organisationen Grundlagen – Planung – Umsetzung – Kontrolle

Author

Bruhn, Manfred. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337492.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00354-8

Format:

Availability

Online Library~1

Available:
Copies:

1085.

Produktmanagement Grundlagen - Methoden - Beispiele

Author

Herrmann, Andreas. author. Huber, Frank. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337408.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00004-2

Format:

Availability

Online Library~1

Available:
Copies:

1086.

Wirkungen von Markenkrisen Eine Analyse aus verhaltenswissenschaftlicher Perspektive

Author

Weyler, Stephan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337424.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00061-5

Format:

Availability

Online Library~1

Available:
Copies:

1087.

Dienstleistungstarife und Nutzungsentscheidungen Empirische Untersuchung zu Tarifen als Mittel zur Selbstkontrolle

Author

Robbert, Thomas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337425.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00072-1

Format:

Availability

Online Library~1

Available:
Copies:

1088.

Innovationsmanagement in Franchisesystemen Der Erfolgsfaktor Partizipationsqualität

Author

Ommen, Nils O. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337687.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01078-2

Format:

Availability

Online Library~1

Available:
Copies:

1089.

Pfadabhängigkeit in Geschäftsbeziehungen

Author

Mallach, Raphael J. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337706.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01132-1

Format:

Availability

Online Library~1

Available:
Copies:

1090.

Brand Cre-Activity Wie erfolgreiche Marken träge Gehirne gegen den Strich bürsten

Author

Thinius, Jochen. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337725.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01202-1

Format:

Availability

Online Library~1

Available:
Copies:

1091.

Dienstleistungsmanagement und Social Media Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement

Author

Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337738.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01248-9

Format:

Availability

Online Library~1

Available:
Copies:

1092.

Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

Author

Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337740.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01260-1

Format:

Availability

Online Library~1

Available:
Copies:

1093.

Digitalisierung des Handels mit ePace Innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile.

Author

dgroup. editor. Heinemann, Gerrit. editor. Haug, Kathrin. editor. Gehrckens, Mathias. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337752.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01300-4

Format:

Availability

Online Library~1

Available:
Copies:

1094.

Cover image for Bestimmung des Repositionierungsspielraums von Marken Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse

Bestimmung des Repositionierungsspielraums von Marken Markenführung mit Hilfe neuroökonomischer Forschungserkenntnisse

Author

Boch, Sonja. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337753.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01305-9

Format:

Availability

Online Library~1

Available:
Copies:

1095.

Cover image for Schaffe Vertrauen, rede darüber und verdiene daran Kommunikationspraxis und Performance Measurement von Corporate Cultural Responsibility

Schaffe Vertrauen, rede darüber und verdiene daran Kommunikationspraxis und Performance Measurement von Corporate Cultural Responsibility

Author

Lamprecht, Wolfgang. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338214.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-03594-5

Format:

Availability

Online Library~1

Available:
Copies:

1096.

Events und Sport Stand und Perspektiven der Eventforschung

Author

Zanger, Cornelia. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338222.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-03681-2

Format:

Availability

Online Library~1

Available:
Copies:

1097.

Cover image for Kategorisierungseffekte Eine verhaltenswissenschaftliche Analyse der Wirkung von Sortimentskategorisierungen auf den Auswahlprozess für komplexe Gebrauchsgüter

Kategorisierungseffekte Eine verhaltenswissenschaftliche Analyse der Wirkung von Sortimentskategorisierungen auf den Auswahlprozess für komplexe Gebrauchsgüter

Author

Krengel, Martin. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338243.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-04881-5

Format:

Availability

Online Library~1

Available:
Copies:

1098.

NBD-Prognosemodelle im Kundenbeziehungsmanagement Einordnung, Implementierung und praktische Anwendungsempfehlung

Author

Zitzlsperger, David Franz Sales. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338433.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3754-4

Format:

Availability

Online Library~1

Available:
Copies:

1099.

Marktforschungsergebnisse zielgruppengerecht kommunizieren Ergebnisberichte - Präsentationen - Workshops

Author

Magerhans, Alexander. author. Merkel, Theresa. author. Cimbalista, Julia. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338434.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3756-8

Format:

Availability

Online Library~1

Available:
Copies:

1100.

Strategie und Technik des Automobilmarketing

Author

Esch, Franz-Rudolf. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338445.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3831-2

Format:

Availability

Online Library~1

Available:
Copies:

1101.

Industrielle Dienstleistungen Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern

Author

Seiter, Mischa. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338454.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3913-5

Format:

Availability

Online Library~1

Available:
Copies:

1102.

Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung

Author

Böckermann, Florian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338456.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3946-3

Format:

Availability

Online Library~1

Available:
Copies:

1103.

Unternehmerisches Preisänderungsverhalten Dimensionen, Determinanten und Konsequenzen

Author

Schmidt, Thomas R. W. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338464.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4013-1

Format:

Availability

Online Library~1

Available:
Copies:

1104.

Die Frauen und das Netz Angebote und Nutzung aus Genderperspektive

Author

Kampmann, Birgit. editor. Keller, Bernhard. editor. Knippelmeyer, Michael. editor. Wagner, Frank. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338475.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4129-9

Format:

Availability

Online Library~1

Available:
Copies:

1105.

Global Brand Management Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

Author

Stolle, Wulf. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338476.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4139-8

Format:

Availability

Online Library~1

Available:
Copies:

1106.

Efficiency and Logistics

Author

Clausen, Uwe. editor. Hompel, Michael. editor. Klumpp, Matthias. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333621.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-32838-1

Format:

Availability

Online Library~1

Available:
Copies:

1107.

Cover image for The Philosopher's Stone for Sustainability Proceedings of the 4th CIRP International Conference on Industrial Product-Service Systems, Tokyo, Japan, November 8th - 9th, 2012

The Philosopher's Stone for Sustainability Proceedings of the 4th CIRP International Conference on Industrial Product-Service Systems, Tokyo, Japan, November 8th - 9th, 2012

Author

Shimomura, Yoshiki. editor. Kimita, Koji. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333623.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-32847-3

Format:

Availability

Online Library~1

Available:
Copies:

1108.

Organisationskommunikation und Public Relations Forschungsparadigmen und neue Perspektiven

Author

Zerfaß, Ansgar. editor. Rademacher, Lars. editor. Wehmeier, Stefan. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(336605.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-531-18961-1

Format:

Availability

Online Library~1

Available:
Copies:

1109.

Cover image for Wissens- und Technologietransfer durch Hochschulen aus einer marktorientierten Perspektive Ansatzpunkte zur Gestaltung erfolgreicher Transferprozesse an Universitäten und Fachhochschulen

Wissens- und Technologietransfer durch Hochschulen aus einer marktorientierten Perspektive Ansatzpunkte zur Gestaltung erfolgreicher Transferprozesse an Universitäten und Fachhochschulen

Author

Kesting, Tobias. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337576.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00719-5

Format:

Availability

Online Library~1

Available:
Copies:

1110.

So geht Verkaufen Mit 99 nls-Lektionen zum Eliteverkäufer

Author

Galal, Marc M. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337609.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00832-1

Format:

Availability

Online Library~1

Available:
Copies:

1111.

Alles, was Sie über das Verkaufen wissen müssen: Der Verkaufsprozess Mehr Kunden, mehr Know-how, mehr Abschlüsse

Author

Birgelen, Dominik. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337611.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00837-6

Format:

Availability

Online Library~1

Available:
Copies:

1112.

No-Line-Handel Höchste Evolutionsstufe im Multi-Channeling

Author

Heinemann, Gerrit. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337614.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00851-2

Format:

Availability

Online Library~1

Available:
Copies:

1113.

Marktmacht 50plus Wie Sie Best Ager als Kunden gewinnen und begeistern

Author

Pompe, Hans-Georg. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337627.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00903-8

Format:

Availability

Online Library~1

Available:
Copies:

1114.

Führung von Vertriebsorganisationen Strategie - Koordination - Umsetzung

Author

Binckebanck, Lars. editor. Hölter, Ann-Kristin. editor. Tiffert, Alexander. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337891.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01830-6

Format:

Availability

Online Library~1

Available:
Copies:

1115.

Markenpsychologie Wie Marken wirken - Was Marken stark macht

Author

Gutjahr, Gert. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337913.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01926-6

Format:

Availability

Online Library~1

Available:
Copies:

1116.

Erfolgreiches Produktmanagement Tool-Box für das professionelle Produktmanagement und Produktmarketing

Author

Aumayr, Klaus. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337921.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01953-2

Format:

Availability

Online Library~1

Available:
Copies:

1117.

Dialogmarketing im Dialog Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts

Author

Gerdes, Jürgen. editor. Hesse, Jürgen. editor. Vögele, Siegfried. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337932.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02000-2

Format:

Availability

Online Library~1

Available:
Copies:

1118.

Cover image for Dialogmarketing Perspektiven 2012/2013 Tagungsband 7. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing

Dialogmarketing Perspektiven 2012/2013 Tagungsband 7. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing

Author

Dialogmarketing Verband e.V., Deutscher. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337937.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02039-2

Format:

Availability

Online Library~1

Available:
Copies:

1119.

Mehr Verkauf durch Nichtverkauf Kunden kaufen fast von selbst, wenn man sie lässt

Author

Gebhardt-Seele, Stephan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338462.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4005-6

Format:

Availability

Online Library~1

Available:
Copies:

1120.

Cover image for Das Konzept der preisorientierten Qualitätsbeurteilung Eine produkt- und kulturübergreifende kausalanalytische Betrachtung

Das Konzept der preisorientierten Qualitätsbeurteilung Eine produkt- und kulturübergreifende kausalanalytische Betrachtung

Author

Hofmann, Thomas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338470.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4081-0

Format:

Availability

Online Library~1

Available:
Copies:

1121.

Effektives Customer Relationship Management Instrumente - Einführungskonzepte - Organisation

Author

Helmke, Stefan. editor. Uebel, Matthias. editor. Dangelmaier, Wilhelm. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338479.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4176-3

Format:

Availability

Online Library~1

Available:
Copies:

1122.

Markenkommunikation mit Sport Wirkungsmodell für die Markenführung aus Sicht der Service-Dominant Logic

Author

Drengner, Jan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338483.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4198-5

Format:

Availability

Online Library~1

Available:
Copies:

1123.

Jede Marke kann wachsen! Wie Sie Wachstumsbarrieren systematisch durchbrechen

Author

Krüger, Ralph. author. Stumpf, Andreas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338493.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4285-2

Format:

Availability

Online Library~1

Available:
Copies:

1124.

Markenkraft im Mittelstand Was jeder Manager von Dr. Klitschko und dem Papst lernen kann

Author

Errichiello, Oliver. author. Zschiesche, Arnd. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338495.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4289-0

Format:

Availability

Online Library~1

Available:
Copies:

1125.

Rechtliche Grenzen des Brand Placement Eine wirtschafts- und rechtswissenschaftliche Analyse von Markenplatzierungen im nicht-werblichen Fernsehprogramm

Author

Reich, Bettina. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338503.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4363-7

Format:

Availability

Online Library~1

Available:
Copies:

1126.

Dienstleistungserlebnisse als Erfolgsfaktor in Kino- und Unterhaltungscentern

Author

Laas, Elisabeth. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338524.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4490-0

Format:

Availability

Online Library~1

Available:
Copies:

1127.

Markensoziologische Werbung Eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder

Author

Errichiello, Oliver Carlo. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338526.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4507-5

Format:

Availability

Online Library~1

Available:
Copies:

1128.

Beziehungsmanagement in der Automobilindustrie OEM Relationship Management als Sonderfall des CRM

Author

Hundertmark, Heike. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338527.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4511-2

Format:

Availability

Online Library~1

Available:
Copies:

1129.

Cover image for Retail Business Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko

Retail Business Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko

Author

Riekhof, Hans-Christian. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338536.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4555-6

Format:

Availability

Online Library~1

Available:
Copies:

1130.

Personalisierung im Internethandel Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

Author

Stüber, Eva. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338538.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4559-4

Format:

Availability

Online Library~1

Available:
Copies:

1131.

Cover image for Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

Author

Brunner, Christian Boris. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338543.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4573-0

Format:

Availability

Online Library~1

Available:
Copies:

1132.

Theorie und Praxis des Dienstleistungsmarketing Aktuelle Konzepte und Entwicklungen

Author

Schmitz, Gertrud. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338554.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6869-2

Format:

Availability

Online Library~1

Available:
Copies:

1133.

Lost Brands - vom Aufstieg und Niedergang starker Marken Warum "too big to fail" nicht einmal für Traditionsmarken gilt

Author

Brückner, Michael. author. Przyklenk, Andrea. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338556.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6984-2

Format:

Availability

Online Library~1

Available:
Copies:

1134.

The Routledge companion to advertising and promotional culture

Author

McAllister, Matthew P. West, Emily.

Preferred Shelf Number

ONLINE(344431.1)

Electronic Access

Click here to view

Format:

Availability

Online Library~1

Available:
Copies:

1135.

Key concepts in creative industries

Author

Hartley, John, 1948-

Preferred Shelf Number

HM621 H3734 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

1136.

Social Media Audits Achieving Deep Impact Without Sacrificing the Bottom Line.

Author

Gattiker, Urs.

Preferred Shelf Number

ONLINE(355859.1)

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9781843347453

Format:

Availability

Online Library~1

Available:
Copies:

1137.

Pazarlamanın temelleri : bir pazarlama stratejisi planlama yaklaşımı

Author

Perreault, William D. Cannon, Joseph P. McCarthy, E. Jerome (Edmund Jerome) Önce, Asım Günal.

Preferred Shelf Number

HF5415 P47 2013

Format:

Availability

Beytepe Library~2

Available:
Copies:

1138.

SEO & SEM

Author

Aslantaş, Aykut

Preferred Shelf Number

TK5105.884 A85 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

1139.

En değerli ortağınızı keşfedin : müşteriniz

Author

Maden, Deniz

Preferred Shelf Number

HF5415.55 M33 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

1140.

Supply chain management : Strategy, planning, and operation

Author

Chopra, Sunil. Meindl, Peter. Kalra, Dharma Vir.

Preferred Shelf Number

HF5415.13 C533 2013

Format:

Availability

Beytepe Library~3

Available:
Copies:

1141.

Pazarlama yönetimi : (stratejik yaklaşım)

Author

İslamoğlu, Ahmet Hamdi.

Preferred Shelf Number

HF5415.13 I85 2013

Format:

Availability

Beytepe Library~1

Available:
Copies:

1142.

Handbook of Manufacturing Control Fundamentals, description, configuration

Author

Lödding, Hermann. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(333129.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-24458-2

Format:

Availability

Online Library~1

Available:
Copies:

1143.

Cover image for Modeling and Simulation in Engineering, Economics, and Management International Conference, MS 2013, Castellón de la Plana, Spain, June 6-7, 2013. Proceedings

Modeling and Simulation in Engineering, Economics, and Management International Conference, MS 2013, Castellón de la Plana, Spain, June 6-7, 2013. Proceedings

Author

Fernández-Izquierdo, María Ángeles. editor. Muñoz-Torres, María Jesús. editor. León, Raúl. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334573.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-38279-6

Format:

Availability

Online Library~1

Available:
Copies:

1144.

Engineering Economics and Finance for Transportation Infrastructure

Author

Prassas, Elena S. author. Roess, Roger P. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(334628.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-38580-3

Format:

Availability

Online Library~1

Available:
Copies:

1145.

Strategy and Communication for Innovation

Author

Pfeffermann, Nicole. editor. Minshall, Tim. editor. Mortara, Letizia. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335108.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-41479-4

Format:

Availability

Online Library~1

Available:
Copies:

1146.

Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs

Author

Wang, Jiazhuo G. author. Yang, Juan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335168.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-44913-0

Format:

Availability

Online Library~1

Available:
Copies:

1147.

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

Author

Christiaans, Lena. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335242.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00456-9

Format:

Availability

Online Library~1

Available:
Copies:

1148.

Die Klinik als Marke Markenkommunikation und -führung für Krankenhäuser und Klinikketten

Author

Nemec, Sabine. author. Fritsch, Harald Jürgen. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(336864.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-04541-7

Format:

Availability

Online Library~1

Available:
Copies:

1149.

Mediaplanung Methodische Grundlagen und praktische Anwendungen

Author

Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337024.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-642-30657-0

Format:

Availability

Online Library~1

Available:
Copies:

1150.

Weichen stellen im Vertrieb Interviews über Trends und Herausforderungen

Author

Böttcher, Gabi. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337557.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-00629-7

Format:

Availability

Online Library~1

Available:
Copies:

1151.

Auftrags- und Projektmanagement Mastering Business Markets

Author

Kleinaltenkamp, Michael. editor. Plinke, Wulff. editor. Geiger, Ingmar. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337765.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01352-3

Format:

Availability

Online Library~1

Available:
Copies:

1152.

Marken- und Kommunikationsmanagement im B-to-B-Geschäft Clever positionieren, erfolgreich kommunizieren

Author

Masciadri, Peter. author. Zupancic, Dirk. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337766.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01354-7

Format:

Availability

Online Library~1

Available:
Copies:

1153.

Informationssuche und Online Word-of-Mouth Eine empirische Analyse anhand von Diskussionsforen

Author

Reichelt, Jonas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337774.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01373-8

Format:

Availability

Online Library~1

Available:
Copies:

1154.

Die Relevanz der Markenarchitektur für das Employer Branding Eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength

Author

Roj, Manuel. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337938.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02041-5

Format:

Availability

Online Library~1

Available:
Copies:

1155.

Corporate Social Responsibility und Konsumentenverhalten Theoretische Ansätze und empirische Befunde

Author

Waßmann, Jan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337940.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02047-7

Format:

Availability

Online Library~1

Available:
Copies:

1156.

Was viele Verkäufer nicht zu fragen wagen 100 Tipps für bessere Verkaufsresultate im Außendienst

Author

Schumacher, Oliver. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337846.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01638-8

Format:

Availability

Online Library~1

Available:
Copies:

1157.

Identitätsbasierte Markenführung im Investitionsgüterbereich Management und Wirkungen von Marke-Kunde-Beziehungen

Author

Krause, Juliane. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337849.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01648-7

Format:

Availability

Online Library~1

Available:
Copies:

1158.

Kundenloyalität im Automobilhandel Determinanten in Verkauf und Kundendienst

Author

Scholly, Volker. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337854.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-01669-2

Format:

Availability

Online Library~1

Available:
Copies:

1159.

Strategische Zusammenarbeit mit Zulieferern Empirische Befunde zur Governance im Kontext von Zielsetzung und Beziehung

Author

Clauß, Thomas. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(337972.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02190-0

Format:

Availability

Online Library~1

Available:
Copies:

1160.

Markenexzellenz im innovativen Mittelstand Grundsätze, Arbeitsmethoden, Beispiele – ein Leitfaden für Praktiker

Author

Casagranda, Michael. author. Dünser, Michael. author. Lippitsch, Georg. author. Mühlfellner, Rupert. author. Ruf, Markus. author.

Preferred Shelf Number

ONLINE(338001.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02319-5

Format:

Availability

Online Library~1

Available:
Copies:

1161.

Wirkungsvolle Live-Kommunikation Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events

Author

Gundlach, Axel. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338043.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02549-6

Format:

Availability

Online Library~1

Available:
Copies:

1162.

Führung von Personaldienstleistungsunternehmen Eine strukturierte Einführung

Author

Hillebrecht, Steffen. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338048.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02567-0

Format:

Availability

Online Library~1

Available:
Copies:

1163.

Mikrogeographische Marktsegmentierung mit Mixture-Modellen

Author

Rankl, Stefanie. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338064.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02654-7

Format:

Availability

Online Library~1

Available:
Copies:

1164.

Finite Mixture Multinomiales Probitmodell Konzeption und Umsetzung

Author

Paetz, Friederike. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338067.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02662-2

Format:

Availability

Online Library~1

Available:
Copies:

1165.

Gestaltung komplexer Markenarchitekturen Die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen

Author

Kanitz, Christopher. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338077.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02715-5

Format:

Availability

Online Library~1

Available:
Copies:

1166.

Konsumentenwert Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalität am Beispiel eines Festivals

Author

Jahn, Steffen. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338079.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02736-0

Format:

Availability

Online Library~1

Available:
Copies:

1167.

Global Website Webdesign im internationalen Umfeld

Author

Meidl, Oliver. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338093.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02867-1

Format:

Availability

Online Library~1

Available:
Copies:

1168.

Stadtslogans zur Umsetzung der Markenidentität von Städten Eine theoretisch-konzeptionelle und empirische Untersuchung

Author

Radtke, Bernd. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338094.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02873-2

Format:

Availability

Online Library~1

Available:
Copies:

1169.

Corporate Social Responsibility im Handel Diskussion und empirische Evidenz des alternativen Betriebstyps Sozialmarkt

Author

Lienbacher, Eva. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338106.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02940-1

Format:

Availability

Online Library~1

Available:
Copies:

1170.

Wettbewerbsfaktor Vertrieb bei Finanzdienstleistern Ein ganzheitliches Konzept zur Sales Excellence

Author

Glaser, Christian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338131.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-03049-0

Format:

Availability

Online Library~1

Available:
Copies:

1171.

Kompakt-Lexikon Marketingpraxis 2.200 Begriffe nachschlagen, verstehen, anwenden.

Author

Springer Fachmedien Wiesbaden. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338161.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-03185-5

Format:

Availability

Online Library~1

Available:
Copies:

1172.

Cover image for Auf den Punkt: Präsentationen pyramidal strukturieren Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur

Auf den Punkt: Präsentationen pyramidal strukturieren Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur

Author

Schoof, Axel. author. Binder, Karin. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338170.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-03229-6

Format:

Availability

Online Library~1

Available:
Copies:

1173.

333 Keywords Marktforschung Grundwissen für Manager

Author

Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338205.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-03541-9

Format:

Availability

Online Library~1

Available:
Copies:

1174.

Events - Erlebnismarketing für alle Sinne Mit neuronaler Markenkommunikation Lebensstile inszenieren

Author

Thinius, Jochen. author. Untiedt, Jan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(338414.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-3538-0

Format:

Availability

Online Library~1

Available:
Copies:

1175.

Content strategy at work real-world stories to strengthen every interactive project

Author

Bloomstein, Margot.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780123919229

Format:

Availability

Online Library~1

Available:
Copies:

1176.

Global UX design and research in a connected world

Author

Quesenbery, Whitney. Szuc, Daniel.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780123785916

Format:

Availability

Online Library~1

Available:
Copies:

1177.

Service science, management, and engineering theory and applications

Author

Xiong, Gang, 1969-

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780123970374

Format:

Availability

Online Library~1

Available:
Copies:

1178.

Customer Relationship Management Concept, Strategy, and Tools

Author

Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-20110-3

Format:

Availability

Online Library~1

Available:
Copies:

1179.

Breakthrough food production innovation through emotions research

Author

Lundahl, David S. ScienceDirect (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect An electronic book accessible through the World Wide Web; click for information

Format:

Availability

Online Library~1

Available:
Copies:

1180.

The insider's guide to independent film distribution

Author

Parks, Stacey.

Preferred Shelf Number

ONLINE

Electronic Access

ScienceDirect http://www.sciencedirect.com/science/book/9780240817552

Format:

Availability

Online Library~1

Available:
Copies:

1181.

Sağlık hizmetleri pazarlaması

Author

Tengilimoğlu, Dilaver.

Preferred Shelf Number

W 74 T2891 2012

Format:

Availability

Health Sciences Library~1

Available:
Copies:

1182.

Yedi adımda markalaşma : yaşamdan örneklerle

Author

Ayhan, Altay.

Preferred Shelf Number

HD69.B7 A94 2012

Format:

Availability

Beytepe Library~1

Available:
Copies:

1183.

Service Management The New Paradigm in Retailing

Author

Kandampully, Jay. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-1-4614-1554-1

Format:

Availability

Online Library~1

Available:
Copies:

1184.

Marktforschung Ein einführendes Lehr- und Übungsbuch

Author

Olbrich, Rainer. author. Battenfeld, Dirk. author. Buhr, Carl-Christian. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-24345-5

Format:

Availability

Online Library~1

Available:
Copies:

1185.

Digitale Medien im Unternehmen Perspektiven des betrieblichen Einsatzes von neuen Medien

Author

Lembke, Gerald. editor. Soyez, Nadine. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-29906-3

Format:

Availability

Online Library~1

Available:
Copies:

1186.

Soft Computing in Management and Business Economics Volume 1

Author

Gil-Lafuente, Anna M. editor. Gil-Lafuente, Jaime. editor. Merigó-Lindahl, José M. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-30457-6

Format:

Availability

Online Library~1

Available:
Copies:

1187.

Erfolgsfaktor Kundenzufriedenheit Handbuch für Strategie und Umsetzung

Author

Künzel, Hansjörg. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-32552-6

Format:

Availability

Online Library~1

Available:
Copies:

1188.

Strategisches Kündigungsverhalten Eine empirische Analyse vertraglicher Endkundenbeziehungen

Author

Naß, Stephan. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6755-8

Format:

Availability

Online Library~1

Available:
Copies:

1189.

Kundenerfahrungen im Dienstleistungsprozess Eine theoretische und empirische Analyse

Author

Mayer-Vorfelder, Matthias. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-7061-9

Format:

Availability

Online Library~1

Available:
Copies:

1190.

Sicher auftreten im Technischen Vertrieb So überzeugen Sie Ihre Kunden

Author

Preußners, Dirk. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-7070-1

Format:

Availability

Online Library~1

Available:
Copies:

1191.

Cover image for Identitätsbasierte Markenführung professioneller Sportvereine Eine empirische Untersuchung zur Ermittlung verhaltensrelevanter Markennutzen und der Relevanz der Markenpersönlichkeit

Identitätsbasierte Markenführung professioneller Sportvereine Eine empirische Untersuchung zur Ermittlung verhaltensrelevanter Markennutzen und der Relevanz der Markenpersönlichkeit

Author

Schade, Michael. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-7072-5

Format:

Availability

Online Library~1

Available:
Copies:

1192.

Praxiswissen Vertrieb Berufseinstieg, Tagesgeschäft und Erfolgsstrategien

Author

Maas, Martin. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-7090-9

Format:

Availability

Online Library~1

Available:
Copies:

1193.

Multisensuelle Unternehmenskommunikation Erfolgreicher Markenaufbau durch die Ansprache aller Sinne

Author

Haug, Andrea. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-7092-3

Format:

Availability

Online Library~1

Available:
Copies:

1194.

Marke mit System Die Relevanz des Regulatorischen Fokus für die Markenwahl

Author

Büttner, Miriam. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-7107-4

Format:

Availability

Online Library~1

Available:
Copies:

1195.

Interaktionsqualität und Kundenintegrationsverhalten Theoretische Konzeption und empirische Analyse

Author

Geigenmüller, Anja. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-7111-1

Format:

Availability

Online Library~1

Available:
Copies:

1196.

The holiday makers magazines, advertising, and mass tourism in postwar America

Author

Popp, Richard K., 1977- Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Full text available:

Format:

Availability

Online Library~1

Available:
Copies:

1197.

Farmers' markets of the heartland

Author

MacLachlan, Janine. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

Full text available:

Format:

Availability

Online Library~1

Available:
Copies:

1198.

Erlebniskommunikation Erfolgsfaktoren für die Marketingpraxis

Author

Bauer, Hans H. editor. Heinrich, Daniel. editor. Samak, Michael. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-21133-1

Format:

Availability

Online Library~1

Available:
Copies:

1199.

Logistikkostenrechnung Kosten-, Leistungs- und Erlösinformationen zur erfolgsorientierten Steuerung der Logistik

Author

Weber, Jürgen. author. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-25173-3

Format:

Availability

Online Library~1

Available:
Copies:

1200.

Telephone Surveys in Europe Research and Practice

Author

Häder, Sabine. editor. Häder, Michael. editor. Kühne, Mike. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-642-25411-6

Format:

Availability

Online Library~1

Available:
Copies:

	{displayName}	{count}
{error}