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37. 
Cover image for Customer behavior : a managerial perspective.
Customer behavior : a managerial perspective.
Author 
Sheth, Jagdish N. Mittal, Banwari, ort. yaz.
Preferred Shelf Number 
HF 5415.32 S54 2004
Format: 
Availability 
Beytepe Library~1
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38. 
Cover image for The Disneyization of society
The Disneyization of society
Author 
Bryman, Alan.
Preferred Shelf Number 
ONLINE(369566.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/the-disneyization-of-society
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39. 
Cover image for Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Author 
Aaker, David A.
Preferred Shelf Number 
HD69.B7 A2154 2004
Format: 
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Beytepe Library~1
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