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37. 
Cover image for Brand psychology : the art and science of building strong brands
Brand psychology : the art and science of building strong brands
Author 
Busche, Laura, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003336693
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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38. 
Cover image for Household demand for consumer goods in developing countries : a comparative perspective with developed countries
Household demand for consumer goods in developing countries : a comparative perspective with developed countries
Author 
Selvanathan, Eliyathamby A., author. Selvanathan, Saroja, author. Jayasinghe, Maneka, author.
Preferred Shelf Number 
HC59.72 .C6 S46 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429200120
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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39. 
Cover image for Luxury marketing, sustainability and technology : the future of luxury management
Luxury marketing, sustainability and technology : the future of luxury management
Author 
Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number 
HD9999 .L852
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003321378
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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40. 
Cover image for Material matters : developing business for a circular economy
Material matters : developing business for a circular economy
Author 
Rau, Thomas (Architect), author. Oberhuber, Sabine, author.
Preferred Shelf Number 
HC79 .E5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003258674
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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41. 
Cover image for Customer experience analytics : how customers can better guide your web and app design decisions
Customer experience analytics : how customers can better guide your web and app design decisions
Author 
Arikan, Akin, 1969- author.
Preferred Shelf Number 
HF5415.335
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003335191
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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42. 
Cover image for Hispanic market power : America's business growth engine
Hispanic market power : America's business growth engine
Author 
Mizrahi, Isaac (Marketing executive), author.
Preferred Shelf Number 
HF5415.332 .M56
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003348931
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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43. 
Cover image for Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry
Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry
Author 
Chatzopoulou, Elena, author.
Preferred Shelf Number 
TX911.3 .M3
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003227519
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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44. 
Cover image for Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
Author 
Rodríguez-Rabadán Benito, María, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310686
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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45. 
Cover image for Future human behavior : understanding what people are going to do next
Future human behavior : understanding what people are going to do next
Author 
Jong, Thimon de, author.
Preferred Shelf Number 
HM831 .J664 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003227144
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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46. 
Cover image for Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
Author 
Howaniec, Honorata, author.
Preferred Shelf Number 
HD60
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003317364
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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47. 
Cover image for Marketing fashion : critical perspectives on the power of fashion in contemporary culture
Marketing fashion : critical perspectives on the power of fashion in contemporary culture
Author 
Ekström, Karin M., editor.
Preferred Shelf Number 
HD9940 .A2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003263753
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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48. 
Cover image for Made in Italy and the luxury market : heritage, sustainability and innovation
Made in Italy and the luxury market : heritage, sustainability and innovation
Author 
Rovai, Serena, 1970- author. De Carlo, Manuela, author.
Preferred Shelf Number 
HD9999 .L853
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003305095
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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