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37. 
Cover image for Handbook of Marketing Decision Models
Handbook of Marketing Decision Models
Author 
Wierenga, Berend. editor. SpringerLink (Online service)
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Electronic Access 
http://dx.doi.org/10.1007/978-0-387-78213-3
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38. 
Cover image for Integriertes Marketing Strategie – Organisation – Instrumente
Integriertes Marketing Strategie – Organisation – Instrumente
Author 
Busch, Rainer. author. Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-9442-4
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39. 
Cover image for Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
Author 
Kreutzer, Ralf T. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9606-0
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40. 
Cover image for Multi-Channel-Communications- und Marketing-Management
Multi-Channel-Communications- und Marketing-Management
Author 
Emrich, Christin. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9685-5
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41. 
Cover image for Marketing und Prozessgestaltung am Baumarkt
Marketing und Prozessgestaltung am Baumarkt
Author 
Köster, Dieter. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8350-5545-2
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42. 
Cover image for Die Rechnungsgestaltung als innovatives Marketing-Instrument
Die Rechnungsgestaltung als innovatives Marketing-Instrument
Author 
Aholt, Andreas. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8350-5575-9
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43. 
Cover image for Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling
Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling
Author 
Bischopnick, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-540-70863-6
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44. 
Cover image for Marketing Grundlagen für Studium und Praxis
Marketing Grundlagen für Studium und Praxis
Author 
Bruhn, Manfred. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9027-3
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45. 
Cover image for Marketing Performance Messen — Analysieren — Optimieren
Marketing Performance Messen — Analysieren — Optimieren
Author 
Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-0664-9
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46. 
Cover image for Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
Author 
Kreutzer, Ralf T. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9163-8
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47. 
Cover image for Emotionen im Marketing Verstehen — Messen — Nutzen
Emotionen im Marketing Verstehen — Messen — Nutzen
Author 
Bosch, Christian. author. Schiel, Stefan. author. Winder, Thomas. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8350-9086-6
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48. 
Cover image for Kooperationsfähigkeiten im Marketing Eine empirische Untersuchung
Kooperationsfähigkeiten im Marketing Eine empirische Untersuchung
Author 
Schögel, Marcus. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8350-9140-5
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