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37. 
Cover image for Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
Author 
Hilbig, Heino. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338098.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02891-6
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38. 
Cover image for Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien
Management von Medienunternehmen Digitale Innovationen - crossmediale Strategien
Author 
Schneider, Martin. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(338486.1)
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http://dx.doi.org/10.1007/978-3-8349-4256-2
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39. 
Cover image for International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
Author 
Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(331684.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-5125-9
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40. 
Cover image for An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues
Author 
Longley, Neil. author. SpringerLink (Online service)
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ONLINE(332484.1)
Electronic Access 
http://dx.doi.org/10.1007/978-1-4614-9485-0
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41. 
Cover image for Music Business and the Experience Economy The Australasian Case
Music Business and the Experience Economy The Australasian Case
Author 
Tschmuck, Peter. editor. Pearce, Philip L. editor. Campbell, Steven. editor. SpringerLink (Online service)
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ONLINE(333164.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-27898-3
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42. 
Cover image for Rock and Roll Fantasy? The Reality of Going from Garage Band to Superstardom
Rock and Roll Fantasy? The Reality of Going from Garage Band to Superstardom
Author 
Phillips, Ronnie J. author. SpringerLink (Online service)
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ONLINE(331894.1)
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http://dx.doi.org/10.1007/978-1-4614-5900-2
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43. 
Cover image for Fulfilling the Promise of Technology Transfer Fostering Innovation for the Benefit of Society
Fulfilling the Promise of Technology Transfer Fostering Innovation for the Benefit of Society
Author 
Hishida, Koichi. editor. SpringerLink (Online service)
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ONLINE(335416.1)
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http://dx.doi.org/10.1007/978-4-431-54306-0
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44. 
Cover image for Electronic Signatures for B2B Contracts Evidence from Australia
Electronic Signatures for B2B Contracts Evidence from Australia
Author 
Srivastava, Aashish. author. SpringerLink (Online service)
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ONLINE(335454.1)
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http://dx.doi.org/10.1007/978-81-322-0743-6
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45. 
Cover image for CSR und Kommunikation Unternehmerische Verantwortung überzeugend vermitteln
CSR und Kommunikation Unternehmerische Verantwortung überzeugend vermitteln
Author 
Heinrich, Peter. editor. SpringerLink (Online service)
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ONLINE(337373.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-40110-7
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46. 
Cover image for Interne Unternehmenskommunikation in resilienten Organisationen
Interne Unternehmenskommunikation in resilienten Organisationen
Author 
Buchholz, Ulrike. author. Knorre, Susanne. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-642-30724-9
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47. 
Cover image for Design Thinking Research Studying Co-Creation in Practice
Design Thinking Research Studying Co-Creation in Practice
Author 
Plattner, Hasso. editor. Meinel, Christoph. editor. Leifer, Larry. editor. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-642-21643-5
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48. 
Cover image for Management kreativitätsintensiver Prozesse Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
Management kreativitätsintensiver Prozesse Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
Author 
Becker, Jörg. editor. Schwaderlapp, Werner. editor. Seidel, Stefan. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-21678-7
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