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37. 
Cover image for Retail Supply Chain Management Quantitative Models and Empirical Studies
Retail Supply Chain Management Quantitative Models and Empirical Studies
Author 
Agrawal, Narendra. editor. Smith, Stephen A. editor. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-0-387-78902-6
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38. 
Cover image for Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Author 
Tang, Christopher S. editor. Netessine, Serguei. editor. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-0-387-98026-3
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39. 
Cover image for International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences
International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences
Author 
Christiaans, Lena. author. SpringerLink (Online service)
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ONLINE(335242.1)
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http://dx.doi.org/10.1007/978-3-658-00456-9
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40. 
Cover image for Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author 
Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
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ONLINE(333211.1)
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http://dx.doi.org/10.1007/978-3-642-28897-5
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41. 
Cover image for Enterprise Marketing Management Informationslogistik für das Marketing von morgen
Enterprise Marketing Management Informationslogistik für das Marketing von morgen
Author 
Spiegelberg, Domenik. author. SpringerLink (Online service)
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ONLINE(337532.1)
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http://dx.doi.org/10.1007/978-3-658-00532-0
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42. 
Cover image for Identitätsbasierte Markenführung im Investitionsgüterbereich Management und Wirkungen von Marke-Kunde-Beziehungen
Identitätsbasierte Markenführung im Investitionsgüterbereich Management und Wirkungen von Marke-Kunde-Beziehungen
Author 
Krause, Juliane. author. SpringerLink (Online service)
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ONLINE(337849.1)
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http://dx.doi.org/10.1007/978-3-658-01648-7
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43. 
Cover image for Global Brand Management Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Global Brand Management Eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Author 
Stolle, Wulf. author. SpringerLink (Online service)
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ONLINE(338476.1)
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http://dx.doi.org/10.1007/978-3-8349-4139-8
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44. 
Cover image for Beziehungsmanagement in der Automobilindustrie OEM Relationship Management als Sonderfall des CRM
Beziehungsmanagement in der Automobilindustrie OEM Relationship Management als Sonderfall des CRM
Author 
Hundertmark, Heike. author. SpringerLink (Online service)
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ONLINE(338527.1)
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http://dx.doi.org/10.1007/978-3-8349-4511-2
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45. 
Cover image for Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Portfolio-Werbung als Technik des Impression Management Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Author 
Brunner, Christian Boris. author. SpringerLink (Online service)
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ONLINE(338543.1)
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http://dx.doi.org/10.1007/978-3-8349-4573-0
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46. 
Cover image for Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung
Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung
Author 
Böckermann, Florian. author. SpringerLink (Online service)
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ONLINE(338456.1)
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http://dx.doi.org/10.1007/978-3-8349-3946-3
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47. 
Cover image for Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Author 
Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-3722-3
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48. 
Cover image for Wettbewerbsvorteile durch Wissen Knowledge Management, CRM und Change Management verbinden
Wettbewerbsvorteile durch Wissen Knowledge Management, CRM und Change Management verbinden
Author 
Mescheder, Bernhard. author. Sallach, Christian. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-27896-9
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