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37. 
Cover image for Driving consumer engagement in social media : influencing electronic word of mouth.
Driving consumer engagement in social media : influencing electronic word of mouth.
Author 
Bianchi, Anna.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003125518
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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38. 
Cover image for Sentiment analysis and knowledge discovery in contemporary business
Sentiment analysis and knowledge discovery in contemporary business
Author 
Rajput, Dharmendra Singh, 1985- editor. Thakur, Ramjeevan Singh, 1974- editor. Basha, S. Muzamil, 1986- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4999-4
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39. 
Cover image for PROFITABLE DENTAL PRACTICE8 STRATEGIES FOR BUILDING A PRACTICE THAT EVERYONE LOVES TO VISIT, SECOND EDITION
PROFITABLE DENTAL PRACTICE8 STRATEGIES FOR BUILDING A PRACTICE THAT EVERYONE LOVES TO VISIT, SECOND EDITION
Author 
Newsome, Philip. Barrow, Chris.
Preferred Shelf Number 
RK58
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429183966
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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40. 
Cover image for Augmented customer strategy : CRM in the digital age
Augmented customer strategy : CRM in the digital age
Author 
N'Goala, Gilles, editor. Pez-Pérard, Virginie, editor. Prim-Allaz, Isabelle, editor.
Preferred Shelf Number 
HF5415.5
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119618324
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41. 
Cover image for Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018 KEER 2018, 19-22 March 2018, Kuching, Sarawak, Malaysia
Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018 KEER 2018, 19-22 March 2018, Kuching, Sarawak, Malaysia
Author 
Lokman, Anitawati Mohd. editor. Yamanaka, Toshimasa. editor. Lévy, Pierre. editor. Chen, Kuohsiang. editor. Koyama, Shinichi. editor.
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ONLINE
Electronic Access 
https://doi.org/10.1007/978-981-10-8612-0
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42. 
Cover image for Optimizing millennial consumer engagement with mood analysis
Optimizing millennial consumer engagement with mood analysis
Author 
Dasgupta, Sabyasachi, 1982- editor. Grover, Priya, 1974- editor. IGI Global, publisher.
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ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5690-9
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43. 
Cover image for The V-model of service quality : an exploration of African customer service delivery metrics
The V-model of service quality : an exploration of African customer service delivery metrics
Author 
Whyte, Grafton, author.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787696037
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44. 
Cover image for Customer experience innovation : how to get a lasting market edge
Customer experience innovation : how to get a lasting market edge
Author 
Dew, Robert, author. Allen, Cyrus, author.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787547865
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45. 
Cover image for Küçük işletmeler için sosyal medya
Küçük işletmeler için sosyal medya
Author 
Yalçın Güleç, Funda.
Preferred Shelf Number 
HF5415.1265 Y35 2018
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46. 
Cover image for Emotional Engineering, Vol.5
Emotional Engineering, Vol.5
Author 
Fukuda, Shuichi. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-319-53195-3
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47. 
Cover image for 20. Ulusal pazarlama kongresi bildiri kitabı : 10-13 Haziran 2015, Eskişehir
20. Ulusal pazarlama kongresi bildiri kitabı : 10-13 Haziran 2015, Eskişehir
Author 
Ulusal Pazarlama Kongresi (20. : 2015 : Eskişehir) Anadolu Üniversitesi. Pazarlama ve Pazarlama Araştırmaları Derneği.
Preferred Shelf Number 
HF5415 U48 2015 V.1
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48. 
Cover image for Satış yönetimi
Satış yönetimi
Author 
Önce, Asım Günal
Preferred Shelf Number 
HF5438.4 O53 2015
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