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1. 
Cover image for Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Author 
Sáiz Álvarez, José Manuel, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8939-6
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Cover image for Field guide to case study research in business-to-business marketing and purchasing
Field guide to case study research in business-to-business marketing and purchasing
Author 
Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
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3. 
Cover image for Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
Author 
Ding, Min. editor. Eliashberg, Jehoshua. editor. Stremersch, Stefan. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
https://doi.org/10.1007/978-1-4614-7801-0
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4. 
Cover image for Marketing scales handbook : the top 20 multi-item measures used in consumer research
Marketing scales handbook : the top 20 multi-item measures used in consumer research
Author 
Bruner, Gordon C.
Preferred Shelf Number 
HF5415.2 B786 2013
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5. 
Cover image for Leading edge marketing research 21st-century tools and practices
Leading edge marketing research 21st-century tools and practices
Author 
Kaden, Robert J. Linda, Gerald. Prince, Melvin.
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ONLINE(368702.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
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6. 
Cover image for Qualitative research methods in public relations and marketing communications
Qualitative research methods in public relations and marketing communications
Author 
Daymon, Christine, 1952- Holloway, Immy.
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ONLINE
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7. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number 
HF5415.3 B323 2011
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8. 
Cover image for Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Author 
Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
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HF5415.3 B324 2011
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9. 
Cover image for Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications
Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications
Author 
Casillas, Jorge. editor. Martínez-López, Francisco J. editor. SpringerLink (Online service)
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Electronic Access 
http://dx.doi.org/10.1007/978-3-642-15606-9
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10. 
Cover image for Sensory marketing research on the sensuality of products
Sensory marketing research on the sensuality of products
Author 
Krishna, Aradhna.
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ONLINE
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11. 
Cover image for Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research
Author 
Pirker, Clemens. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8376-3
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12. 
Cover image for Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III
Experimental Business Research Marketing, Accounting and Cognitive Perspectives Volume III
Author 
Zwick, Rami. editor. Rapoport, Amnon. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/b104929
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