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SpringerLink (Online service)

(16)

IGI Global, publisher.

(4)

Churchill, Gilbert A.

(3)

Malhotra, Naresh K.

(3)

Muthu, Subramanian Senthilkannan. editor.

(3)

Netemeyer, Richard G., 1956-

(3)

Bearden, William O., 1945- Handbook of marketing scales.

(2)

Bozok Üniversitesi

(2)

Chi, Maomao. editor.

(2)

Daymon, Christine, 1952-

(2)

(2)

Hair, Joseph F.

(2)

(2)

Kurtuluş, Kemal.

(2)

(2)

Tu, Yiliu. editor. (orcid)

(2)

(1)

Abramowicz, Witold. editor.

(1)

Aiello, Luca Maria. editor.

(1)

Allenby, Greg M. (Greg Martin), 1956-

(1)

Amer. Marketing Ass.

(1)

Ares, Gaston, editor.

(1)

Association for Consumer Research (U.S.)

(1)

Bearden, William O., 1945-

(1)

Beckley, Jacqueline H.

(1)

Beckmann, Suzanne C., ed.

(1)

Belk, Russell W., editor.

(1)

Bennett, Anthony G.

(1)

Berkowitz, Eric N.

(1)

Berry, Ira R., 1942-

(1)

Bonney, Rick, 1954- editor.

(1)

Borça, Güven.

(1)

Boyd, Harper W.

(1)

Breazeale, Michael, 1964-

(1)

Brooks, Anthony L. editor.

(1)

Bruner, Gordon C.

(1)

Burns, Alvin C.

(1)

Bush, Robert P.

(1)

Bush, Ronald F.

(1)

Callegaro, Mario, editor.

(1)

Cao, Tru. editor.

(1)

Carvalho, Luisa Cagica, 1970- editor.

(1)

Casillas, Jorge. editor.

(1)

Cheung, David. editor.

(1)

Chisnall, Peter.

(1)

Chough, Keumhee Carrir̈e.

(1)

Cox, Keith Kohn.

(1)

De Leon, Alexander R.

(1)

Delarue, Julien, editor.

(1)

Deshpande, Rohit.

(1)

Dickinson, Janis L., 1955- editor.

(1)

Ding, Min. editor.

(1)

Ekström, Karin M.

(1)

Eliashberg, Jehoshua. editor.

(1)

Elliott, Richard H., ed.

(1)

Enis, Ben M., ort. yaz.

(1)

Er, İclem, çev.

(1)

Erciyes Üniversitesi. İktisadi ve İdari Bilimler Fakültesi.

(1)

Fetscherin, Marc.

(1)

Fitzpatrick, John W., writer of afterword.

(1)

Fournier, Susan.

(1)

(1)

Freddi, Alessandro. author.

(1)

Fu, Weina. editor.

(1)

(1)

Gilbert, Daton.

(1)

Glans, Kay, 1951-

(1)

Granata, Giuseppe, 1965- editor.

(1)

Graves, Philip.

(1)

(1)

Grossnickle, Joshua.

(1)

Hackley, Christopher E.

(1)

Ho, Tu-Bao. editor.

(1)

Holbrook, Morris B.

(1)

Holloway, Immy, ort. yaz.

(1)

Holloway, Immy.

(1)

Hossain, Md. Afnan, 1987- author.

(1)

Housden, Matthew.

(1)

Iacobucci, Dawn, ort. yaz.

(1)

International Federation of Library Associations and Institutions.

(1)

Isaias, Pedro, editor.

(1)

Jan, Mian Ahmad. editor.

(1)

Jayachandran, Satish, editor.

(1)

Kaden, Robert J.

(1)

Kanfer, Isadore.

(1)

Kavak, Bahtışen.

(1)

Kaygın, Canan.

(1)

Keyes, Jessica, 1950-

(1)

Khan, Fazlullah. editor.

(1)

Khoo, Hong Meng.

(1)

Kinnear, Thomas C.

(1)

Kolb, Bonita M.

(1)

Koschnick, Wolfgang J., 1942-

(1)

Krishna, Aradhna.

(1)

Külekçi Dağdeviren, Tuğba.

(1)

Lamb, Charles W.

(1)

Laporte, Paul D.

(1)

Lawlor, J. Ben, editor.

(1)

Levy, Sidney J., 1921-

(1)

Life Insurance Marketing and Research Association.

(1)

Lim, Ee-Peng. editor.

(1)

(1)

Ljubica, Jasenko, author.

(1)

Lopetcharat, Kannapon.

(1)

Louv, Richard, writer of foreword.

(1)

M., Ben, ort.yaz.

(1)

MacInnis, Deborah J.

(1)

Maclaran, Pauline.

(1)

Marketing Science Institute.

(1)

Marshall, Roger.

(1)

Martin, Robert P. (Robert Paul)

(1)

Martínez-López, Francisco J. editor.

(1)

Mazzocchi, Mario.

(1)

McCulloch, Robert E. (Robert Edward)

(1)

(1)

McDaniel, Carl D.

(1)

McDaniel, Carl.

(1)

McFarland, Daniel. editor.

(1)

Mentzer, John T.

(1)

Mesly, Olivier.

(1)

(1)

Miles, Christopher, 1967-

(1)

Moon, Mark A., 1955-

(1)

Moore, Karl, 1955-

(1)

Motoda, Hiroshi. editor.

(1)

(1)

Navarro, Robert.

(1)

Neslin, Scott A., 1952-

(1)

Nordfält, Jens.

(1)

O'Donnell, James, Pharm. D.

(1)

O'Shaugnessy, John, 1927-

(1)

Orel, Fatma Demirci.

(1)

Ortinau, David J.

(1)

Paredes, Maria Dulce.

(1)

Pareek, Niketh.

(1)

(1)

Parment, Anders, 1972-

(1)

Pattinson, Hugh.

(1)

Peluso, Alessandro M., 1978-

(1)

Peñaloza, Lisa.

(1)

Pirker, Clemens. author.

(1)

Prince, Melvin.

(1)

(1)

Rahman, Muhammad Sabbir, 1981- author.

(1)

Rapoport, Amnon. editor.

(1)

Raskin, Oliver, ort. yaz.

(1)

Rinallo, Diego, 1973-

(1)

Rodrigues, A. David.

(1)

Rogeaux, Michel, editor.

(1)

Roggeveen, Anne L.

(1)

Rook, Dennis W.

(1)

Rossi, Peter E. (Peter Eric), 1955-

(1)

Salmon, Mario. author.

(1)

Samuel, Lawrence R.

(1)

Savard, Rejean, 1950-, ed.

(1)

Scott, Linda M.

(1)

(1)

Shargel, Leon, 1941-

(1)

Silver, Lawrence S., 1948-

(1)

Sirgy, M. Joseph.

(1)

(1)

Smith, Charles G. (Charles Giles)

(1)

Smith, Charles G. (Charles Giles). Process of new drug discovery and development.

(1)

Sponder, Marshall.

(1)

(1)

(1)

Stremersch, Stefan. editor.

(1)

Sáiz Álvarez, José Manuel, editor.

(1)

Tartaglione, Andrea Moretta, 1971- editor.

(1)

Taylor, J. R., ort. yaz.

(1)

Thompson, Donald N.

(1)

(1)

Tsiakis, Theodosios, 1978- editor.

(1)

Ulusal Pazarlama Kongresi (13 : 2008 : Adana, Turkey).

(1)

Ulusal Pazarlama Kongresi (14th : 2009 : Yozgat, Turkey).

(1)

Ulusal Pazarlama Kongresi (6. : 2001 : Erzurum)

(1)

Ulusal Pazarlama Kongresi (8th : 2003 : Kayseri, Turkey).

(1)

Varadarajan, Rajan, editor.

(1)

Varela Tomasco, Paula, editor.

(1)

Visconti, Luca M.

(1)

Webb, John Richard, 1949-

(1)

Wentz, Walter B.

(1)

Westfall, Ralph, ort. yaz.

(1)

Winer, Russell S.

(1)

Woodside, Arch G.

(1)

Wrenn, Bruce. Marketing research.

(1)

Yun, Lin. editor.

(1)

Zaman, Mahmud Habib, 1981- author.

(1)

Zhou, Zhi-Hua. editor.

(1)

Zwick, Rami. editor.

(1)

¿̐ưSeri¿̐ưc, Neven, author.

(1)

Çakırer, Mehmet Akif.

(1)

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Publication Date

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Subject

Marketing research.

(43)

PAZARLAMA ARAŞTIRMASI.

(11)

Pazarlama araştırması.

(11)

(10)

Consumer behavior.

(6)

Marketing research -- Methodology.

(6)

Marketing research -- Turkey.

(5)

Consumer behavior -- Research.

(4)

Consumers -- Research.

(4)

Marketing -- Management.

(4)

Motivation research (Marketing).

(4)

Pazarlama araştırması -- Türkiye.

(4)

Production engineering.

(4)

Business logistics.

(3)

Electronic books.

(3)

Internet marketing.

(3)

Marketing -- Turkey -- Congresses.

(3)

(3)

Pazarlama -- Türkiye -- Kongreler.

(3)

Sustainable development.

(3)

Textile industry.

(3)

Corporations -- Public relations -- Research -- Methodology.

(2)

Customer services.

(2)

Economic policy.

(2)

(2)

Entrepreneurship.

(2)

Food -- Sensory evaluation.

(2)

Industrial management.

(2)

Marketing research -- Case studies.

(2)

PAZARLAMA YÖNETİMİ.

(2)

(2)

Public relations -- Research -- Methodology.

(2)

Qualitative research.

(2)

Social marketing.

(2)

Social sciences -- Methodology.

(2)

AKTÜERYA -- PAZARLAMA.

(1)

Actuaries -- Marketing.

(1)

Advertising -- Case studies.

(1)

Advertising -- United States -- Psychological aspects -- History.

(1)

Advertising -- United States.

(1)

Advertising -- Vocational guidance.

(1)

Advertising, Point-of-sale.

(1)

Artificial intelligence.

(1)

Bakım Programları Yönetimi -- Örgüt ve yönetim

(1)

Bayesian statistical decision theory.

(1)

Brand loyalty -- Case studies.

(1)

Brand name products.

(1)

Branding (Marketing)

(1)

Branding (Marketing) -- Case studies.

(1)

Business ethics -- Case studies.

(1)

Business logistics -- Case studies.

(1)

Business planning.

(1)

Communication in marketing -- Case studies.

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- United States -- History.

(1)

Consumer behavior -- United States.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Research -- Methodology.

(1)

Consumer satisfaction.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Decision making.

(1)

Consumers -- Research -- Statistical methods.

(1)

Consumers' preferences.

(1)

Consumption (Economics)

(1)

Consumption (Economics) -- Religious aspects.

(1)

Consumption (Economics) -- Social aspects.

(1)

Corporate culture.

(1)

Corporations -- Growth.

(1)

Creative ability in business.

(1)

Customer relations -- Case studies.

(1)

Customer relations.

(1)

Customer services -- Marketing.

(1)

Decision making -- Moral and ethical aspects -- Case studies.

(1)

Delivery of goods -- Management -- Case studies.

(1)

Direct marketing -- Case studies.

(1)

(1)

Drug interactions.

(1)

Drugs -- Design -- History.

(1)

Drugs -- Law and legislation -- United States.

(1)

Drugs -- Research -- History.

(1)

(1)

Electronic commerce -- Case studies.

(1)

Electronic commerce.

(1)

Elektronik icaret

(1)

Engineering design.

(1)

Engineering mathematics.

(1)

(1)

Environmental sciences -- Research -- Citizen participation.

(1)

Export marketing -- Cross-cultural studies.

(1)

Export marketing -- Management.

(1)

Farmasötik Hizmetler -- Örgüt ve yönetim

(1)

Farmasötik Hizmetler Sigortası

(1)

(1)

Generation Y -- Economic conditions.

(1)

Generation Y -- Employment.

(1)

(1)

HAYAT SİGORTASI -- PAZARLAMA.

(1)

Halkla ilişkileri -- Araştırma -- Yöntembilim.

(1)

Imagery (Psychology)

(1)

Industrial marketing -- Research.

(1)

Industrial procurement -- Case studies.

(1)

Information technology -- Management.

(1)

Insurance, Health -- Marketing.

(1)

Insurance, Life -- Marketing.

(1)

Interactive marketing.

(1)

Internet research.

(1)

(1)

Jazz in motion pictures.

(1)

(1)

Kalitatif araştırma.

(1)

Kütüphanecilik eğitimi -- Kongreler.

(1)

Kütüphaneler -- Kalite kontrolü -- Kongreler.

(1)

KütüphanelerxPazarlama -- Kongreler.

(1)

Libraries -- Marketing -- Congresses.

(1)

Libraries -- Quality control -- Congresses.

(1)

Library education -- Congresses.

(1)

Managed Care Programs -- Organization & administration

(1)

Management -- Research.

(1)

(1)

Market segmentation.

(1)

Marketing -- Case studies.

(1)

Marketing -- Cross-cultural studies.

(1)

Marketing -- Management -- Cross-cultural studies.

(1)

Marketing -- Management -- History.

(1)

Marketing -- Mathematical models.

(1)

Marketing -- Psychological aspects.

(1)

Marketing -- Study and teaching -- History.

(1)

Marketing -- Toolbox.

(1)

Marketing -- Turkey -- Case studies.

(1)

Marketing -- Turkey -- Congressess.

(1)

Marketing -- Turkey -- Management.

(1)

Marketing -- United States.

(1)

Marketing -- Vocational guidance.

(1)

Marketing of Health Services

(1)

Marketing research -- Computer network resources.

(1)

Marketing research -- Data processing.

(1)

Marketing research -- Dictionaries.

(1)

Marketing research -- History.

(1)

Marketing research -- Mathematical models.

(1)

Marketing research -- Statistical methods -- Handbooks, manuals, etc.

(1)

Marketing research -- Statistical methods.

(1)

Marketing research -- Vocational guidance.

(1)

Mathematical statistics.

(1)

Motion picture music -- United States -- History and criticism.

(1)

Motivation research (Marketing)

(1)

Motivation research (Marketing) -- United States -- History.

(1)

Multivariate analysis.

(1)

MÜŞTERİ HİZMETLERİ.

(1)

New products -- Case studies.

(1)

New products -- Management.

(1)

New products -- Psychological aspects.

(1)

Organizational behavior -- Case studies.

(1)

PAZAR ARAŞTIRMASI -- SÖZLÜKLER.

(1)

PAZARLAMA -- TÜRKİYE -- KONGRELER.

(1)

PAZARLAMA ARAŞTIRMASI

(1)

PAZARLAMA ARAŞTIRMASI -- BİLGİSAYAR AĞI KAYNAKLARI.

(1)

PAZARLAMA ARAŞTIRMASI -- TÜRKİYE.

(1)

PAZARLAMA ARAŞTIRMASI -- VERİ İŞLEM.

(1)

Packaging -- Case studies.

(1)

Panel analysis.

(1)

Pazarlama -- Alet çantası.

(1)

Pazarlama -- Türkiye -- Alan çalışmaları.

(1)

Pazarlama -- Türkiye -- Yönetim.

(1)

Pazarlama araştırması -- Yöntembilim.

(1)

Pharmaceutical Services -- Organization & administration

(1)

Pharmaceutical services insurance

(1)

Pharmaceutical technology.

(1)

Pharmacokinetics.

(1)

Pharmacy -- Law and legislation -- United States.

(1)

Pricing -- Case studies.

(1)

Product management -- Case studies.

(1)

Product management -- Mathematical models.

(1)

Product management.

(1)

Public relations -- Case studies.

(1)

Public relations -- Vocational guidance.

(1)

Purchasing -- Research.

(1)

Quality circles -- Case studies.

(1)

Quality control -- Case studies.

(1)

Quality of life -- Research -- Methodology.

(1)

Relationship marketing -- Research.

(1)

Retail trade -- Case studies.

(1)

(1)

SAĞLIK SİGORTASI -- PAZARLAMA.

(1)

SOSYAL BİLİMLER -- ARAŞTIRMA -- SÖZLÜKLER.

(1)

Sales forecasting.

(1)

Sales promotion -- Case studies.

(1)

Sağlık Hizmetleri Pazarlaması

(1)

Scaling (Social sciences) -- Handbooks, manuals, etc.

(1)

Selling -- Case studies.

(1)

Selling -- Research -- Methodology.

(1)

Senses and sensation.

(1)

Sensory evaluation.

(1)

(1)

Service industries.

(1)

Small business -- Customer services.

(1)

Small business marketing.

(1)

Social entrepreneurship.

(1)

(1)

Social sciences -- Research -- Dictionaries.

(1)

Social sciences.

(1)

Material Type

Shelf Location

Beytepe General Collection

Beytepe Süreli Yayın Koleksiyonu

Beytepe Tez Koleksiyonu

Electronic Library

Sağlık Bilimleri Genel Koleksiyon

Library

Beytepe Library

Health Sciences Library

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37.

Cover image for Qualitative research methods in public relations and marketing communications

Qualitative research methods in public relations and marketing communications

Qualitative research methods in public relations and marketing communications

Author

Daymon, Christine, 1952- Holloway, Immy, ort. yaz.

Preferred Shelf Number

HD 59 .D347 2002

Format:

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Beytepe Library~1

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38.

Cover image for Handbook of quality-of-life research : an ethical marketing perspective

Handbook of quality-of-life research : an ethical marketing perspective

Handbook of quality-of-life research : an ethical marketing perspective

Author

Sirgy, M. Joseph.

Preferred Shelf Number

HN25 .S53 2001

Format:

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Beytepe Library~1

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39.

Cover image for Brands, consumers, symbols, & research Sidney J. Levy on marketing

Brands, consumers, symbols, & research Sidney J. Levy on marketing

Brands, consumers, symbols, & research Sidney J. Levy on marketing

Author

Levy, Sidney J., 1921- Rook, Dennis W.

Preferred Shelf Number

ONLINE(367778.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/brands-consumers-symbols-and-research

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40.

Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Author

Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)

Preferred Shelf Number

ONLINE(368436.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml

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41.

Cover image for The marketing research process : a managerial approach to purchasing relevant information for decision making

The marketing research process : a managerial approach to purchasing relevant information for decision making

The marketing research process : a managerial approach to purchasing relevant information for decision making

Author

Cox, Keith Kohn. M., Ben, ort.yaz. Enis, Ben M., ort. yaz.

Preferred Shelf Number

HF 5415.2 C649 1972

Format:

Availability

Beytepe Library~1

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42.

Cover image for Qualitative consumer research

Qualitative consumer research

Qualitative consumer research

Author

Belk, Russell W., editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714

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43.

Cover image for Marketing in and for a sustainable society

Marketing in and for a sustainable society

Marketing in and for a sustainable society

Author

Malhotra, Naresh K.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613

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44.

Brand meaning management

Brand meaning management

Author

MacInnis, Deborah J. Park, C. Whan.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512

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45.

Cover image for Shopper marketing and the role of in-store marketing

Shopper marketing and the role of in-store marketing

Shopper marketing and the role of in-store marketing

Author

Roggeveen, Anne L. Nordfält, Jens. Grewal, Dhruv.

Preferred Shelf Number

ONLINE

Electronic Access

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46.

Cover image for Consumption and spirituality

Consumption and spirituality

Consumption and spirituality

Author

Rinallo, Diego, 1973- Scott, Linda M. Maclaran, Pauline.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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47.

Cover image for Generation Y in consumer and labour markets

Generation Y in consumer and labour markets

Generation Y in consumer and labour markets

Author

Parment, Anders, 1972-

Preferred Shelf Number

ONLINE

Electronic Access

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48.

Cover image for Beyond the consumption bubble

Beyond the consumption bubble

Beyond the consumption bubble

Author

Ekström, Karin M. Glans, Kay, 1951-

Preferred Shelf Number

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