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49. 
Cover image for Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Author 
Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335282.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02365-2
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50. 
Cover image for Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
Author 
Backhaus, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335284.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02444-4
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51. 
Cover image for Goals, Control and Conflicts in Family Offices A Conceptual and In-depth Qualitative Study
Goals, Control and Conflicts in Family Offices A Conceptual and In-depth Qualitative Study
Author 
Wessel, Stephan. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335285.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02491-8
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52. 
Cover image for Managing the Lifecycle of Open Innovation Platforms
Managing the Lifecycle of Open Innovation Platforms
Author 
Hallerstede, Stefan H. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335286.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02508-3
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53. 
Cover image for Scenario-based Strategic Planning Developing Strategies in an Uncertain World
Scenario-based Strategic Planning Developing Strategies in an Uncertain World
Author 
Schwenker, Burkhard. editor. Wulf, Torsten. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335288.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02875-6
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54. 
Cover image for On Good Management The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger
On Good Management The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger
Author 
Schwenker, Burkhard. author. Müller-Dofel, Mario. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335289.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02878-7
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55. 
Cover image for Luxury Marketing A Challenge for Theory and Practice
Luxury Marketing A Challenge for Theory and Practice
Author 
Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335368.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4399-6
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56. 
Cover image for Service Business Costing Cost Accounting Approach for the Service Industry
Service Business Costing Cost Accounting Approach for the Service Industry
Author 
Baum, Markus B. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335369.1)
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http://dx.doi.org/10.1007/978-3-8349-4444-3
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57. 
Cover image for Patent Aggregating Companies Their strategies, activities and options for producing companies
Patent Aggregating Companies Their strategies, activities and options for producing companies
Author 
Rüther, Frauke. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335370.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4455-9
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58. 
Cover image for Open Evaluation Integrating Users into the Selection of New Product Ideas
Open Evaluation Integrating Users into the Selection of New Product Ideas
Author 
Haller, Jörg. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335371.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4487-0
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59. 
Cover image for Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
Author 
Pennemann, Karin. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335372.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4492-4
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60. 
Cover image for A Strategic Fit Perspective on Family Firm Performance
A Strategic Fit Perspective on Family Firm Performance
Author 
Lindow, Corinna M. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335375.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-7167-8
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