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49. 
Cover image for Sentiment analysis and knowledge discovery in contemporary business
Sentiment analysis and knowledge discovery in contemporary business
Author 
Rajput, Dharmendra Singh, 1985- editor. Thakur, Ramjeevan Singh, 1974- editor. Basha, S. Muzamil, 1986- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4999-4
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50. 
Cover image for Predicting trends and building strategies for consumer engagement in retail environments
Predicting trends and building strategies for consumer engagement in retail environments
Author 
Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7
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51. 
Cover image for Exploring the dynamics of consumerism in developing nations
Exploring the dynamics of consumerism in developing nations
Author 
Gbadamosi, Ayantunji, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7906-9
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52. 
Cover image for Structural equation modeling approaches to e-service adoption
Structural equation modeling approaches to e-service adoption
Author 
Akgul, Yakup, 1977- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8015-7
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53. 
Cover image for Analyzing human behavior in cyberspace
Analyzing human behavior in cyberspace
Author 
Yan, Zheng, 1958- editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7128-5
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54. 
Cover image for Individual Differences in Sensory and Consumer Science : Experimentation, Analysis and Interpretation.
Individual Differences in Sensory and Consumer Science : Experimentation, Analysis and Interpretation.
Author 
Nsæ, Tormod. Varela, Paula. Berget, Ingunn.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780081010006
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55. 
Cover image for Methods in consumer research. Volume 1, New approaches to classic methods
Methods in consumer research. Volume 1, New approaches to classic methods
Author 
Ares, Gaston, editor. Varela, Paula, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780081020890
ScienceDirect http://www.sciencedirect.com/science/book/9780081020890
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56. 
Cover image for Methods in consumer research. Volume 2, Alternative approaches and special applications
Methods in consumer research. Volume 2, Alternative approaches and special applications
Author 
Ares, Gaston, editor. Varela, Paula, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
ScienceDirect https://www.sciencedirect.com/science/book/9780081017432
ScienceDirect http://www.sciencedirect.com/science/book/9780081017432
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57. 
Cover image for Storytelling-case archetype decoding and assignment manual (SCADAM)
Storytelling-case archetype decoding and assignment manual (SCADAM)
Author 
Woodside, Arch G. Sood, Suresh C.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611
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58. 
Cover image for Customer's new voice : extreme relevancy and experience through volunteered customer information
Customer's new voice : extreme relevancy and experience through volunteered customer information
Author 
McKean, John, 1956-
Preferred Shelf Number 
ONLINE(342158.1)
Electronic Access 
ebrary An electronic book accessible through the World Wide Web; click to view
John Wiley http://dx.doi.org/10.1002/9781119017097
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59. 
Cover image for Predictive analytics and data mining : concepts and practice with RapidMiner
Predictive analytics and data mining : concepts and practice with RapidMiner
Author 
Kotu, Vijay, author. Deshpande, Balachandre, author.
Preferred Shelf Number 
ONLINE(355377.1)
Electronic Access 
ScienceDirect http://www.sciencedirect.com/science/book/9780128014608
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60. 
Cover image for The Wiley Blackwell encyclopedia of consumption and consumer studies
The Wiley Blackwell encyclopedia of consumption and consumer studies
Author 
Cook, Daniel Thomas, 1961- Ryan, J. Michael.
Preferred Shelf Number 
HB801 W47 2015
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Beytepe Library~1
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