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49. 
Cover image for Buyer personas : gain deep insight into your customers' buying decisions and win more business
Buyer personas : gain deep insight into your customers' buying decisions and win more business
Author 
Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
Preferred Shelf Number 
HF5415.32 .R48 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308699
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50. 
Cover image for Discrimination testing in sensory evaluation
Discrimination testing in sensory evaluation
Author 
Rogers, Lauren, editor.
Preferred Shelf Number 
QP435 .D57 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353
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51. 
Cover image for Country of origin effect in international business : strategic and consumer perspectives
Country of origin effect in international business : strategic and consumer perspectives
Author 
Witek-Hajduk, Marzanna Katarzyna, editor. Grudecka, Anna, editor.
Preferred Shelf Number 
HF1379
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003413639
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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52. 
Cover image for Green consumption in China : policy and practice
Green consumption in China : policy and practice
Author 
Jin, Min, 1967- author.
Preferred Shelf Number 
HC430 .E5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003433040
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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53. 
Cover image for Luxury brand and art collaborations : postmodern consumer culture
Luxury brand and art collaborations : postmodern consumer culture
Author 
Carlotto, Federica, author.
Preferred Shelf Number 
HD9999 .L852
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003274094
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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54. 
Cover image for Fashioning society in eighteenth-century British Jamaica
Fashioning society in eighteenth-century British Jamaica
Author 
Northrop, Chloe, author.
Preferred Shelf Number 
HF5415.33 .J25
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003217978
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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55. 
Cover image for Customer service delivery in Africa : consumer perceptions of quality in selected African countries
Customer service delivery in Africa : consumer perceptions of quality in selected African countries
Author 
Hinson, Robert (Robert Ebo), author. Mensah, Esi Akyere, author. Odame, Doreen Anyamesem, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032688466
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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56. 
Cover image for Consumer behaviour and analytics
Consumer behaviour and analytics
Author 
Smith, Andrew, 1967 March 27- author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003347033
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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57. 
Cover image for Hispanic marketing : the evolution of the Latino consumer
Hispanic marketing : the evolution of the Latino consumer
Author 
Korzenny, Felipe, author. Chapa, Sindy, 1975- author. Korzenny, Betty Ann, 1933- author.
Preferred Shelf Number 
HF5415.33 .U6
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003230755
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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58. 
Cover image for Digital consumer management : understanding and managing consumer engagement in the digital environment
Digital consumer management : understanding and managing consumer engagement in the digital environment
Author 
Mogaji, Emmanuel, author.
Preferred Shelf Number 
HD30.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003389842
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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59. 
Cover image for Hofstede matters
Hofstede matters
Author 
Magala, Sławomir, editor. Erten, Christiane, editor. Bell, Roger Matthew, editor. Claes, Marie-Thérèse, editor.
Preferred Shelf Number 
HM1031 .H64
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003410348
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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60. 
Cover image for Digital public relations and marketing communication trends in Africa
Digital public relations and marketing communication trends in Africa
Author 
Njathi, Anne W., author. Watkins, Brandi, author.
Preferred Shelf Number 
HD59.6 .A35
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032689654
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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