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49. 
Cover image for Visual methods in marketing and consumer research
Visual methods in marketing and consumer research
Author 
Kawaf, Fatema, editor. Dekel-Dachs, Ofer, editor.
Preferred Shelf Number 
HF5415.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310877
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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50. 
Cover image for Customer experience in fashion retailing : merging theory and practice
Customer experience in fashion retailing : merging theory and practice
Author 
Alexander, Bethan, editor.
Preferred Shelf Number 
HD9940 .A2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003378099
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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51. 
Cover image for Country of origin effect in international business : strategic and consumer perspectives
Country of origin effect in international business : strategic and consumer perspectives
Author 
Witek-Hajduk, Marzanna Katarzyna, editor. Grudecka, Anna, editor.
Preferred Shelf Number 
HF1379
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003413639
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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52. 
Cover image for COLLECTIVE SUSTAINABLE CONSUMPTION the case of poland.
COLLECTIVE SUSTAINABLE CONSUMPTION the case of poland.
Author 
Horodecka, Anna. Szypulewska-Porczyńska, Alina.
Preferred Shelf Number 
GE195.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003413844
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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53. 
Cover image for Artificial intelligence in health
Artificial intelligence in health
Author 
Sarazin, Marianne, editor.
Preferred Shelf Number 
R859.7 .A78
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394277568
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54. 
Cover image for Buyer personas : gain deep insight into your customers' buying decisions and win more business
Buyer personas : gain deep insight into your customers' buying decisions and win more business
Author 
Kraus, Jim (President of Buyer Persona Institute), author. Revella, Adele, author.
Preferred Shelf Number 
HF5415.32 .R48 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308699
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55. 
Cover image for Discrimination testing in sensory evaluation
Discrimination testing in sensory evaluation
Author 
Rogers, Lauren, editor.
Preferred Shelf Number 
QP435 .D57 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118635353
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56. 
Cover image for The continuum of consumer choice
The continuum of consumer choice
Author 
Foxall, G. R., author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003262510
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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57. 
Cover image for Digital public relations and marketing communication trends in Africa
Digital public relations and marketing communication trends in Africa
Author 
Njathi, Anne W., author. Watkins, Brandi, author.
Preferred Shelf Number 
HD59.6 .A35
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032689654
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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58. 
Cover image for Luxury brand and art collaborations : postmodern consumer culture
Luxury brand and art collaborations : postmodern consumer culture
Author 
Carlotto, Federica, author.
Preferred Shelf Number 
HD9999 .L852
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003274094
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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59. 
Cover image for Consumer behaviour and digital transformation
Consumer behaviour and digital transformation
Author 
Gbadamosi, Ayantunji, author.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003242031
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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60. 
Cover image for Digital consumer management : understanding and managing consumer engagement in the digital environment
Digital consumer management : understanding and managing consumer engagement in the digital environment
Author 
Mogaji, Emmanuel, author.
Preferred Shelf Number 
HD30.2
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003389842
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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