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1. 
Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-540-69274-4
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2. 
Cover image for Bayesian statistics and marketing
Bayesian statistics and marketing
Author 
Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)
Preferred Shelf Number 
ONLINE
Electronic Access 
Books24x7 http://www.books24x7.com/marc.asp?bookid=13451
John Wiley http://dx.doi.org/10.1002/0470863692
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Cover image for Management der Marketing-Kommunikation
Management der Marketing-Kommunikation
Author 
Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/3-540-27534-7
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4. 
Cover image for Dictionary of marketing communications
Dictionary of marketing communications
Author 
Govoni, Norman A. P.
Preferred Shelf Number 
ONLINE(368133.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/reference/dictionary-of-marketing-communications
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5. 
Cover image for European business and marketing
European business and marketing
Author 
Harris, Phil, 1952- McDonald, Frank, 1951-
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ONLINE(368267.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/european-business-and-marketing-2e
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6. 
Cover image for Marketing the retro revolution
Marketing the retro revolution
Author 
Brown, Stephen, 1955 March 23-
Preferred Shelf Number 
ONLINE(368824.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/marketing-the-retro-revolution
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7. 
Cover image for Handbook of relationship marketing
Handbook of relationship marketing
Author 
Sheth, Jagdish N. Parvatiyar, Atul.
Preferred Shelf Number 
ONLINE(368444.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/reference/handbook-of-relationship-marketing
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8. 
Cover image for Marketing for microbudget films
Marketing for microbudget films
Author 
Mackintosh-Smith, Nick author.
Preferred Shelf Number 
PN1995.9 .M29
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003624899
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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9. 
Cover image for Bayesian statistics and marketing
Bayesian statistics and marketing
Author 
Rossi, Peter E. (Peter Eric), 1955- author. Allenby, Greg M. (Greg Martin), 1956- author. Misra, Sanjog, author.
Preferred Shelf Number 
HF5415.2 .R675 2024
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148
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10. 
Cover image for Marketing places and spaces
Marketing places and spaces
Author 
Correia, Anto<U+0301>nia.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510
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11. 
Cover image for Erfolgsfaktoren des Mobile Marketing
Erfolgsfaktoren des Mobile Marketing
Author 
Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-540-85296-4
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12. 
Cover image for GABLER KOMPAKT-LEXIKON MARKETING
GABLER KOMPAKT-LEXIKON MARKETING
Author 
Poth, Ludwig G. author. Poth, Gudrun S. author. Pradel, Marcus. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-8773-0
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