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49. 
Cover image for Marketing-Einführung Grundlagen,Überblick, Beispiele
Marketing-Einführung Grundlagen,Überblick, Beispiele
Author 
Kuß, Alfred. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9289-5
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50. 
Cover image for Social Media Marketing und -Management im Tourismus
Social Media Marketing und -Management im Tourismus
Author 
Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)
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ONLINE(337308.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-37952-9
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51. 
Cover image for US Programs Affecting Food and Agricultural Marketing
US Programs Affecting Food and Agricultural Marketing
Author 
Armbruster, Walter J. editor. Knutson, Ronald D. editor. SpringerLink (Online service)
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ONLINE(331624.1)
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http://dx.doi.org/10.1007/978-1-4614-4930-0
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52. 
Cover image for Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden
Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden
Author 
Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)
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ONLINE(338415.1)
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http://dx.doi.org/10.1007/978-3-8349-3577-9
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53. 
Cover image for Diversity in European Marketing Text and Cases
Diversity in European Marketing Text and Cases
Author 
Rudolph, Thomas. editor. Schlegelmilch, Bodo B. editor. Bauer, András. editor. Franch, Josep. editor. Meise, Jan Niklas. editor.
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http://dx.doi.org/10.1007/978-3-8349-6976-7
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54. 
Cover image for Impression Management Professionelles Marketing in eigener Sache
Impression Management Professionelles Marketing in eigener Sache
Author 
Jendrosch, Thomas. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8715-0
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55. 
Cover image for Marketing Intelligence Wissen als Entscheidungsgrundlage im Marketing
Marketing Intelligence Wissen als Entscheidungsgrundlage im Marketing
Author 
Göb, Julika. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8660-3
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56. 
Cover image for The Relationship Marketer Rethinking Strategic Relationship Marketing
The Relationship Marketer Rethinking Strategic Relationship Marketing
Author 
Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-642-03243-1
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57. 
Cover image for Methoden der Marketing-Forschung Grundlagen und Praxisbeispiele
Methoden der Marketing-Forschung Grundlagen und Praxisbeispiele
Author 
Raab, Gerhard. author. Unger, Alexander. author. Unger, Fritz. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8230-8
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58. 
Cover image for Internes Marketing in Dienstleistungsnetzwerken Konzeption und Erfolgsmessung
Internes Marketing in Dienstleistungsnetzwerken Konzeption und Erfolgsmessung
Author 
Michaelis, Manuel. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-8272-8
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59. 
Cover image for Marketing Grundlagen marktorientierter Unternehmensführung Konzepte — Instrumente — Praxisbeispiele
Marketing Grundlagen marktorientierter Unternehmensführung Konzepte — Instrumente — Praxisbeispiele
Author 
Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9584-1
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60. 
Cover image for Sales & Service Management, Marketing, Promotion und Performance
Sales & Service Management, Marketing, Promotion und Performance
Author 
Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)
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http://dx.doi.org/10.1007/978-3-8349-9591-9
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