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49. 
Cover image for Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective
Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective
Author 
Koc, Erdogan, author.
Preferred Shelf Number 
G155 .A1
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003601265
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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50. 
Cover image for QUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT doing interpretive research projects.
QUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT doing interpretive research projects.
Author 
Hackley, Christopher E., author.
Preferred Shelf Number 
HD30.4
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003432203
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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51. 
Cover image for Remote work, internal marketing and human resource management : innovative approaches and fundamentals
Remote work, internal marketing and human resource management : innovative approaches and fundamentals
Author 
Mishra, Teena, 1984- author.
Preferred Shelf Number 
HD2336.3 .M57 2025 EB
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003490647
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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52. 
Cover image for Security Relationship Management : Leveraging Marketing Concepts to Advance a Cybersecurity Program
Security Relationship Management : Leveraging Marketing Concepts to Advance a Cybersecurity Program
Author 
Parrish, Lee, author.
Preferred Shelf Number 
QA76.9 .A25
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003597483
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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53. 
Cover image for Service management and marketing principles : competing in the service economy
Service management and marketing principles : competing in the service economy
Author 
Kandampully, Jay, author. Solnet, David J., author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003470373
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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54. 
Cover image for Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.
Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base.
Author 
Hinson, Robert (Robert Ebo) Mhlanga, David. Osei-Frimpong, Kofi. Doe, Joshua.
Preferred Shelf Number 
HF5415
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003307457
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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55. 
Cover image for Wine Management and Marketing. 2 : Responses of the Industry to Crises and New Expectations
Wine Management and Marketing. 2 : Responses of the Industry to Crises and New Expectations
Author 
Cherit, Foued, editor. Maurel, Carole, editor. Amadieu, Paul, editor. Hannin, Hervé, editor.
Preferred Shelf Number 
HD9370.5 .W55 2024 EB
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394302208
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56. 
Cover image for International business and culture : challenges in cross-cultural marketing and management
International business and culture : challenges in cross-cultural marketing and management
Author 
Bartosik-Purgat, Małgorzata, editor. Guzek, Monika, editor.
Preferred Shelf Number 
HD62.4
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032636962
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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57. 
Cover image for Luxury marketing, sustainability and technology : the future of luxury management
Luxury marketing, sustainability and technology : the future of luxury management
Author 
Thaichon, Park, editor. Quach, Sara, editor.
Preferred Shelf Number 
HD9999 .L852
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003321378
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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58. 
Cover image for Contemporary advances in food tourism management and marketing
Contemporary advances in food tourism management and marketing
Author 
Fusté-Forné, Francesc, editor. Wolf, Erik, editor.
Preferred Shelf Number 
TX631 .C665 2023
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003282532
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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59. 
Cover image for Marketing and the customer value chain : integrating marketing and supply chain management
Marketing and the customer value chain : integrating marketing and supply chain management
Author 
Fotiadis, Thomas, author. Folinas, Dimitris, 1970- author. Vasileiou, Konstantinos (Author of Marketing and the customer value chain), author. Konstantoglou, Aggeliki, author.
Preferred Shelf Number 
HD38.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429684883
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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60. 
Cover image for Strategic brand management and development : creating and marketing successful brands
Strategic brand management and development : creating and marketing successful brands
Author 
Lalaounis, Sotiris T., 1980- author.
Preferred Shelf Number 
HF5415.1255 .L35 2021
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9780429322556
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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