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61. 
Cover image for Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Tüketici davranışı ve pazarlama stratejileri : global ve yerel yaklaşım
Author 
Koç, Erdoğan
Preferred Shelf Number 
HF5415.32 K63 2025
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62. 
Cover image for Purpose-driven pricing : leveraging the power of pricing for profit and societal good
Purpose-driven pricing : leveraging the power of pricing for profit and societal good
Author 
Firasta-Vastani, Saloni, author. Sheth, Jagdish N., author.
Preferred Shelf Number 
HF5416.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032659008
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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63. 
Cover image for COST OF LIVING CRISIS temporality, provisioning and austerity in a northern english city.
COST OF LIVING CRISIS temporality, provisioning and austerity in a northern english city.
Author 
Wood, Natalie T., 1970-
Preferred Shelf Number 
HD7024 .Z8
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003528029
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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64. 
Cover image for The Routledge handbook of identity and consumption
The Routledge handbook of identity and consumption
Author 
Ruvio, Ayalla, editor. Belk, Russell W., editor.
Preferred Shelf Number 
HF5415.32
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003383628
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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65. 
Cover image for The customering method : from CX dogma to customer science
The customering method : from CX dogma to customer science
Author 
Spinley, Aarron, author.
Preferred Shelf Number 
HF5415.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003513728
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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66. 
Cover image for Artificial intelligence-enabled businesses : how to develop strategies for innovation
Artificial intelligence-enabled businesses : how to develop strategies for innovation
Preferred Shelf Number 
HD45 .A78 2025
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394234028
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67. 
Cover image for Consuming the environment
Consuming the environment
Author 
Hird, Myra J., editor.
Preferred Shelf Number 
HC79 .E5 C66 2025
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003412526
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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68. 
Cover image for Nostalgic Branding in the Toy Industry
Nostalgic Branding in the Toy Industry
Author 
Lubiński, Kamil, author. Grębosz-Krawczyk, Magdalena, author.
Preferred Shelf Number 
HF5415.1255
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003606079
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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69. 
Cover image for Revenue management in the age of artificial intelligence : towards ethical and responsible price management in air transport, tourism and hospitality
Revenue management in the age of artificial intelligence : towards ethical and responsible price management in air transport, tourism and hospitality
Author 
Meatchi, Sourou, author.
Preferred Shelf Number 
HD60.7 .M43 2025
Electronic Access 
https://onlinelibrary.wiley.com/doi/book/10.1002/9781394401758
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70. 
Cover image for COLLECTIVE SUSTAINABLE CONSUMPTION the case of poland.
COLLECTIVE SUSTAINABLE CONSUMPTION the case of poland.
Author 
Horodecka, Anna. Szypulewska-Porczyńska, Alina.
Preferred Shelf Number 
GE195.5
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003413844
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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71. 
Cover image for Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology
Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology
Author 
Gabay, J. Jonathan, author.
Preferred Shelf Number 
HF5415.1265
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781003409793
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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72. 
Cover image for Digital public relations and marketing communication trends in Africa
Digital public relations and marketing communication trends in Africa
Author 
Njathi, Anne W., author. Watkins, Brandi, author.
Preferred Shelf Number 
HD59.6 .A35
Electronic Access 
Taylor & Francis https://www.taylorfrancis.com/books/9781032689654
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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