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97. 
Cover image for In-Game Advertising — Werbung in Computerspielen Strategien und Konzepte
In-Game Advertising — Werbung in Computerspielen Strategien und Konzepte
Author 
Thomas, Wolfgang. author. Stammermann, Ludger. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9542-1
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98. 
Cover image for TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3
TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3
Author 
Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9211-6
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99. 
Cover image for Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung
Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung
Author 
Lammenett, Erwin. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-9270-3
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100. 
Cover image for International Advertising and Communication Current Insights and Empirical Findings
International Advertising and Communication Current Insights and Empirical Findings
Author 
Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/3-8350-5702-2
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101. 
Cover image for Sport, culture and advertising : identities, commodities and the politics of representation
Sport, culture and advertising : identities, commodities and the politics of representation
Author 
Jackson, Steven J., 1958-, ed. Andrews, David L., 1962-, ed.
Preferred Shelf Number 
GV 706.5 S697 2005
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102. 
Cover image for Fables, fashions, and facts about advertising a study of 28 enduring myths
Fables, fashions, and facts about advertising a study of 28 enduring myths
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368299.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising
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103. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Author 
Belch, George Eugene Belch, Michael A., ort. yaz.
Preferred Shelf Number 
HF 5823 B387 2004
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104. 
Cover image for Effective advertising understanding when, how, and why advertising works
Effective advertising understanding when, how, and why advertising works
Author 
Tellis, Gerard J., 1950-
Preferred Shelf Number 
ONLINE(368199.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/effective-advertising
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105. 
Cover image for What is brand equity, anyway? : selected papers on brands and advertising
What is brand equity, anyway? : selected papers on brands and advertising
Author 
Feldwick, Paul.
Preferred Shelf Number 
HD 69.B7 F45 2002
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106. 
Cover image for Advertising promotion : Suplemental aspects of integrated marketing communications
Advertising promotion : Suplemental aspects of integrated marketing communications
Author 
Shimp, Terence A.
Preferred Shelf Number 
HF 5415.123 S54 2000
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107. 
Cover image for How to use advertising to build strong brands
How to use advertising to build strong brands
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368504.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands
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108. 
Cover image for The advertising business operations, creativity, media planning, integrated communications
The advertising business operations, creativity, media planning, integrated communications
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(369522.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/the-advertising-business
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