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Subject: Brand name products -- Management.

Author

Aaker, David A.

(3)

(1)

Chattopadhyay, Amitava.

(1)

Chevalier, Michel.

(1)

(1)

(1)

Keller, Kevin Lane, 1956-

(1)

Keller, Kevin Lane.

(1)

Kotler, Philip.

(1)

Mazzalovo, Gerald.

(1)

Meriç, Deniz Ermiş, ed.

(1)

(1)

Morgan, Adam, 1969-

(1)

(1)

Ozsomer, Aysegul.

(1)

Pfoertsch, Waldemar.

(1)

Pogorzelski, Jacek, author.

(1)

(1)

(1)

Ries, Laura, ort. yaz.

(1)

(1)

Sexton, Donald E., 1943-

(1)

Tayanç, Dinç, çev.

(1)

Tayanç, Neşe Kars, çev.

(1)

Tosun, Nurhan Babür.

(1)

Uztuğ, Ferruh, 1968-

(1)

İslamoğlu, Ahmet Hamdi.

(1)

Language

(12)

(6)

Publication Date

-

(3)

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Subject

Branding (Marketing)

(9)

Markalı ürünler -- Yönetim.

(8)

Brand name products -- Valuation -- Management.

(3)

Brand name products.

(3)

Intangible property -- Valuation -- Management.

(3)

Markalaşma (Pazarlama)

(3)

Product management.

(3)

Brand name products -- Planning.

(2)

Markalı ürünler -- Değerlendirme -- Yönetim.

(2)

Markalı ürünler -- Planlama.

(2)

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Management -- India.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Psychological aspects.

(1)

Branding (Marketing) -- India.

(1)

Corporate image.

(1)

Edebi mülkiyet hakları -- Değerlendirme -- Yönetim.

(1)

Export marketing.

(1)

Fikri mülkiyet -- Değerlendirme -- Yönetim.

(1)

International business enterprises -- Management.

(1)

International business enterprises.

(1)

Luxuries -- Marketing.

(1)

Markalı ürünler -- Pazarlama.

(1)

Markalı ürünler -- Psikolojik yönleri.

(1)

Markalı ürünler.

(1)

New products -- Management.

(1)

(1)

Product management -- India.

(1)

(1)

Social media -- Marketing.

(1)

Technological innovations -- Management.

(1)

Yeni ürünler -- Yönetim.

(1)

Material Type

Shelf Location

Beytepe General Collection

Electronic Library

Library

Beytepe Library

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1.

Cover image for Marka yönetimi

Marka yönetimi

Marka yönetimi

Author

Tosun, Nurhan Babür.

Preferred Shelf Number

HD69.B7 T67 2020

Format:

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2.

Cover image for Güçlü markalar yaratmak

Güçlü markalar yaratmak

Güçlü markalar yaratmak

Author

Aaker, David A. Demir, Erdem.

Preferred Shelf Number

HD69.B7 A216 2020

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3.

Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

Author

Pogorzelski, Jacek, author.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781787561021

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4.

Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

Author

Keller, Kevin Lane.

Preferred Shelf Number

HD69.B7 K45 2013

Format:

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Beytepe Library~2

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5.

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Author

Post, Karen.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

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6.

Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

Author

Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.

Preferred Shelf Number

ONLINE

Electronic Access

Subscription required

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7.

Cover image for Stratejik marka yönetimi

Stratejik marka yönetimi

Stratejik marka yönetimi

Author

İslamoğlu, Ahmet Hamdi. Fırat, Duygu.

Preferred Shelf Number

HD69.B7 I85 2011

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8.

Strategic brand management for B2B markets a road map for organizational transformation

Strategic brand management for B2B markets a road map for organizational transformation

Author

Sarin, Sharad.

Preferred Shelf Number

ONLINE(369410.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets

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9.

Eating the big fish how challenger brands can compete against brand leaders

Eating the big fish how challenger brands can compete against brand leaders

Author

Morgan, Adam, 1969-

Preferred Shelf Number

ONLINE

Electronic Access

Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Image http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg
Wiley InterScience http://dx.doi.org/10.1002/9781118257944

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10.

Luxury brand management : a world of privilege

Luxury brand management : a world of privilege

Author

Chevalier, Michel. Mazzalovo, Gerald.

Preferred Shelf Number

HD69.B7 C473 2008

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11.

Cover image for Trump University branding 101 how to build the most valuable asset of any business

Trump University branding 101 how to build the most valuable asset of any business

Trump University branding 101 how to build the most valuable asset of any business

Author

Sexton, Donald E., 1943-

Preferred Shelf Number

ONLINE

Electronic Access

Wiley InterScience An electronic book accessible through the World Wide Web; click for information

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Online Library~1

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12.

Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

Author

Keller, Kevin Lane, 1956-

Preferred Shelf Number

HD69.B7 K45 2008

Format:

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