Title:
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author:
Bearden, William O., 1945-
ISBN:
9781452224923
Edition:
2nd ed.
Publication Information:
Thousand Oaks, Calif. ; London : SAGE, c1999.
Physical Description:
1 online resource (xiv, 537 p.)
Added Author:
Added Corporate Author:
Electronic Access:
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scalesSAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 368436-1001 | ONLINE(368436.1) | Searching... | Searching... |