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Cover image for Brand meaning management
Title:
Brand meaning management
Author:
MacInnis, Deborah J.
ISBN:
9781784419318
Publication Information:
Bingley, U.K. : Emerald, 2015.
Physical Description:
1 online resource (xxxii, 291 p.) : ill.
Series:
Review of marketing research, v. 12
Subject Term:
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