Title:
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Author:
Singh, Ramendra, editor.
ISBN:
9781787145559
Physical Description:
1 online resource (xiv, 219 pages) ; cm.
Series:
Marketing in emerging markets
General Note:
Includes index.
Added Author:
Electronic Access:
https://www.emerald.com/insight/publication/doi/10.1108/9781787145559Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 421844-1001 | ONLINE | Searching... | Searching... |