Title:
The essentials of marketing research
Author:
Silver, Lawrence S., 1948-
ISBN:
9780203182598
Edition:
3rd ed.
Publication Information:
New York, N.Y. : Routledge, 2013.
Physical Description:
ix, 362 p. : ill.
General Note:
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
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