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1. 
Cover image for Developing insights on branding in the B2B context : case studies from business practice
Developing insights on branding in the B2B context : case studies from business practice
Author 
Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
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https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
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2. 
Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
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3. 
Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
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IGI Global, publisher. Information Resources Management Association, editor.
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
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4. 
Cover image for Brand meaning management
Brand meaning management
Author 
MacInnis, Deborah J. Park, C. Whan.
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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
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5. 
Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
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Post, Karen.
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6. 
Cover image for Authentic TM politics and ambivalence in a brand culture
Authentic TM politics and ambivalence in a brand culture
Author 
Banet-Weiser, Sarah, 1966- Project Muse.
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7. 
Cover image for Positioning the brand an inside-out approach
Positioning the brand an inside-out approach
Author 
Riezebos, H. J., 1960- Grinten, Jaap van der.
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8. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
Author 
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
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9. 
Cover image for Customers first dominate your market by winning them over where it counts the most
Customers first dominate your market by winning them over where it counts the most
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Bueno, Bolivar J.
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10. 
Cover image for Fake stuff China and the rise of counterfeit goods
Fake stuff China and the rise of counterfeit goods
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Lin, Yi-Chieh Jessica.
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11. 
Cover image for The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Author 
Knapp, Duane E.
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12. 
Cover image for Creating powerful brands
Creating powerful brands
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De Chernatony, L. (Leslie) McDonald, Malcolm, 1951- Wallace, Elaine.
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