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1. 
Cover image for Marketing information and research
Marketing information and research
Author 
Housden, Matthew.
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ONLINE
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2. 
Cover image for The essentials of marketing research
The essentials of marketing research
Author 
Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.
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3. 
Cover image for Marketing research a practical approach
Marketing research a practical approach
Author 
Kolb, Bonita M.
Preferred Shelf Number 
ONLINE(368826.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/marketing-research
SAGE research methods http://srmo.sagepub.com/view/marketing-research/SAGE.xml
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4. 
Cover image for Marketing research for beginners a practical handbook
Marketing research for beginners a practical handbook
Author 
Khoo, Hong Meng. Gale Group.
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ONLINE(341051.1)
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Available for Hacettepe University via Gale Virtual Reference Library. Click here to access
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5. 
Cover image for Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Author 
Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
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ONLINE(368436.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales
SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
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6. 
Cover image for Rapid sensory profiling techniques and related methods : applications in new product development and consumer research
Rapid sensory profiling techniques and related methods : applications in new product development and consumer research
Author 
Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.
Preferred Shelf Number 
ONLINE(355367.1)
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ScienceDirect http://www.sciencedirect.com/science/book/9781782422488
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7. 
Cover image for Field guide to case study research in business-to-business marketing and purchasing
Field guide to case study research in business-to-business marketing and purchasing
Author 
Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
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8. 
Cover image for Leading edge marketing research 21st-century tools and practices
Leading edge marketing research 21st-century tools and practices
Author 
Kaden, Robert J. Linda, Gerald. Prince, Melvin.
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ONLINE(368702.1)
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SAGE knowledge http://sk.sagepub.com/books/leading-edge-marketing-research
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9. 
Cover image for Product innovation toolbox a field guide to consumer understanding and research
Product innovation toolbox a field guide to consumer understanding and research
Author 
Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.
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ONLINE
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Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624
John Wiley http://dx.doi.org/10.1002/9781118229248
http://swb.eblib.com/patron/FullRecord.aspx?p=861624
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10. 
Cover image for Predicting trends and building strategies for consumer engagement in retail environments
Predicting trends and building strategies for consumer engagement in retail environments
Author 
Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.
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ONLINE
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Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7
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11. 
Cover image for Novel techniques in sensory characterization and consumer profiling
Novel techniques in sensory characterization and consumer profiling
Author 
Varela Tomasco, Paula, editor. Ares, Gaston, editor.
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ONLINE(356609.1)
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Distributed by publisher. Purchase or institutional license may be required for access.
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12. 
Cover image for Consumer.ology the truth about consumers and the psychology of shopping
Consumer.ology the truth about consumers and the psychology of shopping
Author 
Graves, Philip.
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ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330
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