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1. 
Cover image for Bottom of the pyramid marketing : making, shaping and developing BoP markets
Bottom of the pyramid marketing : making, shaping and developing BoP markets
Author 
Singh, Ramendra, editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
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2. 
Cover image for Breaking down language and cultural barriers through contemporary global marketing strategies
Breaking down language and cultural barriers through contemporary global marketing strategies
Author 
Khosrow-Pour, Mehdi, 1951- editor. IGI Global, publisher.
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ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0
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3. 
Cover image for Business Development Customer-oriented Business Development for successful companies
Business Development Customer-oriented Business Development for successful companies
Author 
Kohne, Andreas. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
https://doi.org/10.1007/978-3-658-24726-3
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4. 
Cover image for Organizing marketing and sales : mastering contemporary B2B challenges
Organizing marketing and sales : mastering contemporary B2B challenges
Author 
Andersson, Per, 1957- editor. Axelsson, Bj¿̐ưorn, 1948- editor. Rosenqvist, Christopher, editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787549685
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5. 
Cover image for Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method
Author 
Canalichio, Pete, author.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437814
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6. 
Cover image for Smash : using market shaping to design new strategies for innovation, value creation, and growth
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author 
Nenonen, Suvi, author. Storbacka, Kaj, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787437975
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7. 
Cover image for Innovation and strategy
Innovation and strategy
Author 
Varadarajan, Rajan, editor. Jayachandran, Satish, editor.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815
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8. 
Cover image for Qualitative consumer research
Qualitative consumer research
Author 
Belk, Russell W., editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201714
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9. 
Cover image for Multi-channel marketing, branding and retail design : new challenges and opportunities
Multi-channel marketing, branding and retail design : new challenges and opportunities
Author 
McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
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10. 
Cover image for Marketing in and for a sustainable society
Marketing in and for a sustainable society
Author 
Malhotra, Naresh K.
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ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613
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11. 
Cover image for Principles of marketing
Principles of marketing
Author 
Kotler, Philip. Armstrong, Gary (Gary M.)
Preferred Shelf Number 
HF5415 K68 2016
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Beytepe Library~1
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12. 
Cover image for Business development for dummies
Business development for dummies
Author 
Kennedy, Anna, author.
Preferred Shelf Number 
HF5415.1 K46 2015
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