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Publication Date: 2002
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Subject: Advertising -- Research.
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Franzen, Giep.
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Goessens, Cindy, ort. yaz.
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Brand name products -- Research.
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Markalı ürünler -- Araştırma.
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What is brand equity, anyway? : selected papers on brands and advertising
What is brand equity, anyway? : selected papers on brands and advertising
Author
Feldwick, Paul.
Preferred Shelf Number
HD 69.B7 F45 2002
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2.
Reklamın marka değerine etkisi
Reklamın marka değerine etkisi
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Franzen, Giep. Goessens, Cindy, ort. yaz. Yalım, Fevzi, çev.
Preferred Shelf Number
HF 5814 .F7319 2002
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