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1. 
Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Author 
Post, Karen.
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2. 
Cover image for Authentic TM politics and ambivalence in a brand culture
Authentic TM politics and ambivalence in a brand culture
Author 
Banet-Weiser, Sarah, 1966- Project Muse.
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3. 
Cover image for Positioning the brand an inside-out approach
Positioning the brand an inside-out approach
Author 
Riezebos, H. J., 1960- Grinten, Jaap van der.
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4. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
Author 
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
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5. 
Cover image for Customers first dominate your market by winning them over where it counts the most
Customers first dominate your market by winning them over where it counts the most
Author 
Bueno, Bolivar J.
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