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Cover image for Developing insights on branding in the B2B context : case studies from business practice
Developing insights on branding in the B2B context : case studies from business practice
Author 
Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
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ONLINE
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https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
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2. 
Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
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3. 
Cover image for Brand culture and identity : concepts, methodologies, tools, and applications
Brand culture and identity : concepts, methodologies, tools, and applications
Author 
IGI Global, publisher. Information Resources Management Association, editor.
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ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
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