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1. 
Cover image for Advertising in modern and postmodern times
Advertising in modern and postmodern times
Author 
Odih, Pamela.
Preferred Shelf Number 
ONLINE(367671.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times
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2. 
Cover image for Effective advertising understanding when, how, and why advertising works
Effective advertising understanding when, how, and why advertising works
Author 
Tellis, Gerard J., 1950-
Preferred Shelf Number 
ONLINE(368199.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/effective-advertising
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3. 
Cover image for Fables, fashions, and facts about advertising a study of 28 enduring myths
Fables, fashions, and facts about advertising a study of 28 enduring myths
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368299.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising
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4. 
Cover image for Location and Personalisation Delivering online and mobility services
Location and Personalisation Delivering online and mobility services
Author 
Ralph, Daniel, ed. Searby, Stephen, ed.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1049/PBBT008E
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5. 
Cover image for Advertising a cultural economy
Advertising a cultural economy
Author 
McFall, Elizabeth Rose.
Preferred Shelf Number 
ONLINE(367669.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/advertising
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6. 
Cover image for Controversies in contemporary advertising
Controversies in contemporary advertising
Author 
Sheehan, Kim.
Preferred Shelf Number 
ONLINE(367955.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/controversies-in-contemporary-advertising
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7. 
Cover image for International advertising realities and myths
International advertising realities and myths
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368581.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/international-advertising
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8. 
Cover image for The advertising business operations, creativity, media planning, integrated communications
The advertising business operations, creativity, media planning, integrated communications
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(369522.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/the-advertising-business
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9. 
Cover image for How advertising works the role of research
How advertising works the role of research
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368480.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
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