Title:
Fusion for profit how marketing and finance can work together to create value
Author:
Jagpal, Sharan, 1947-
ISBN:
9780199870745
Publication Information:
New York : Oxford University Press, c2008.
Physical Description:
1 online resource (xxviii, 636 p.) : ill.
Abstract:
Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points.
Added Author:
Electronic Access:
Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001Copies:
Available:*
Library | Material Type | Item Barcode | Shelf Number | Status | Item Holds |
|---|---|---|---|---|---|
Searching... | E-Book | 512400-1001 | HF5415 | Searching... | Searching... |