The Profit Impact of Marketing Strategy Project Retrospect and Prospects

Title:

Author:

Farris, Paul W..

ISBN:

9780511488726

9780521840538

Publication Information:

Cambridge : Cambridge University Press, 2004

Physical Description:

1 online resource (328 p.) : digital, PDF file(s).

General Note:

Title from publishers bibliographic system (viewed on 06 Sep 2013).

Subject Term:

Added Author:

Electronic Access:

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Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	236424-1001	ONLINE	Searching... Unknown	Searching... Unavailable