B2B brand management

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Title:

B2B brand management

Author:

Kotler, Philip.

ISBN:

9783540253600

Publication Information:

Berlin ; New York : Springer, c2006.

Physical Description:

xvi, 357 p. : ill. ; 24 cm.

Subject Term:

Brand name products -- Management.

Brand name products -- Case studies.

Added Author:

Pfoertsch, Waldemar.

Holds:
Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Beytepe Library	Book	7.2/14/101979	HD69.B7 K68 2006	Searching... Unknown	Searching... Unavailable

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