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Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
Author 
Mullins, John W. (John Walker) Walker, Orville C.
Preferred Shelf Number 
HF5415.13 M352324 2013
Format: 
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Beytepe Library~1
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2. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
Author 
Walker, Orville C. Mullins, John W. (John Walker)
Preferred Shelf Number 
HF5415.13 W35 2011
Format: 
Availability 
Beytepe Library~1
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Copies:
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