Search Results for Marketing -- Management.

1.

Internationales Marketing-Management

Author

Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-642-12691-8

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2.

Internationales Marketing-Management

Author

Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/3-540-28553-9

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3.

Services, marketing and management

Author

Gilmore, Audrey.

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SAGE knowledge http://sk.sagepub.com/books/services-marketing-and-management

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4.

Marketing management in Turkey

Author

Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.

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https://www.emerald.com/insight/publication/doi/10.1108/9781787145573

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5.

Essentials of marketing management

Author

Lancaster, Geoffrey, 1938- Massingham, Lester.

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6.

Management der Marketing-Kommunikation

Author

Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-540-69274-4

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7.

Management der Marketing-Kommunikation

Author

Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/3-540-27534-7

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8.

CIM coursebook project management in marketing

Author

McKee, Frank.

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9.

Marketing management a cultural perspective

Author

Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.

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10.

Moderne Marketing-Kommunikation System – Prozess – Management

Author

Tropp, Jörg. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-531-92802-9

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11.

Multi-Channel-Communications- und Marketing-Management

Author

Emrich, Christin. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-8349-9685-5

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12.

International marketing management text and cases

Author

Mathur, U. C., 1938-

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13.

Handbook of services marketing & management

Author

Swartz, Teresa A. Iacobucci, Dawn.

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14.

Myth in modern media management and marketing

Author

Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.

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15.

Social Media Marketing und -Management im Tourismus

Author

Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-642-37952-9

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16.

Impression Management Professionelles Marketing in eigener Sache

Author

Jendrosch, Thomas. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-8349-8715-0

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17.

Sales & Service Management, Marketing, Promotion und Performance

Author

Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)

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18.

Advances in Islamic finance, marketing, and management : an Asian perspective

Author

Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.

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https://www.emerald.com/insight/publication/doi/10.1108/9781786358981

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19.

Strategic marketing management in Asia : case studies and lessons across industries

Author

Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.

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20.

Enterprise Marketing Management Informationslogistik für das Marketing von morgen

Author

Spiegelberg, Domenik. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-658-00532-0

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21.

Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklisten

Author

Steinecke, Albrecht. author. SpringerLink (Online service)

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22.

Public Marketing Marketing-Management für den öffentlichen Sektor

Author

Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-8349-3552-6

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23.

Marketing management and communications in the public sector

Author

Pasquier, Martial. Villeneuve, Jean-Patrick.

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24.

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice

Author

Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-8349-3722-3

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25.

Public Marketing Marketing-Management für den öffentlichen Sektor

Author

Hohn, Stefanie. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-8349-9577-3

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26.

Cover image for Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.

Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.

Author

Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)

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27.

Geist! Die Kraft der klugen Köpfe in Management und Marketing

Author

Rust, Holger. author. SpringerLink (Online service)

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28.

Cover image for Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

Author

Schaller, Christian. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-8350-9356-0

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29.

Cover image for Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken

Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrücken

Author

Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-8350-5400-4

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30.

Brand management 101 : 101 lessons learned from real world marketing

Author

Dhar, Mainak.

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Wiley Online Library

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31.

Public Marketing Marketing-Management für den öffentlichen Sektor

Author

Hohn, Stefanie. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-8349-9116-4

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32.

Cover image for Commerce, Complexity, and Evolution Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in Economic Theory and Econometrics

Commerce, Complexity, and Evolution Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in Economic Theory and Econometrics

Author

Barnett, William A.. Chiarella, Carl. Keen, Steve. Marks, Robert. Schnabl, Hermann.

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33.

Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligung

Author

Hahn, Kathrin. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-658-00563-4

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34.

Clinical Cases in Sleep Physical Therapy

Author

Frange, Cristina. editor. SpringerLink (Online service)

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XX(522053.1)

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https://doi.org/10.1007/978-3-031-38340-3

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35.

Cover image for Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings

Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings

Author

Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)

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XX(520571.1)

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https://doi.org/10.1007/978-3-031-30694-5

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36.

Cover image for Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedings

Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedings

Author

Cavallucci, Denis. editor. Livotov, Pavel. editor. Brad, Stelian. editor. SpringerLink (Online service)

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XX(520601.1)

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https://doi.org/10.1007/978-3-031-42532-5

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37.

Cover image for Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part III

Author

Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)

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XX(520752.1)

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https://doi.org/10.1007/978-3-031-23944-1

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38.

Dermatology in Public Health Environments A Comprehensive Textbook

Author

Rangel Bonamigo, Renan. editor. SpringerLink (Online service)

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XX(521462.1)

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https://doi.org/10.1007/978-3-031-13505-7

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39.

The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders

Author

Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)

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XX(521855.1)

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https://doi.org/10.1007/978-3-031-26510-5

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40.

Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part I

Author

Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)

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XX(520194.1)

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https://doi.org/10.1007/978-3-031-23950-2

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41.

Cover image for E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I

E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I

Author

Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)

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XX(520576.1)

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42.

Cover image for After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings

After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings

Author

Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)

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XX(520744.1)

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43.

The Business of Building and Managing a Healthcare Practice Going Beyond the Basics

Author

Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)

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XX(521610.1)

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https://doi.org/10.1007/978-3-031-37623-8

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44.

Food waste to valuable resources : applications and management

Author

Banu, J. Rajesh.

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XX(522429.1)

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ScienceDirect https://www.sciencedirect.com/science/book/9780128183533

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45.

Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings

Author

Abramowicz, Witold. editor. SpringerLink (Online service)

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XX(518580.1)

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https://doi.org/10.1007/978-3-319-19027-3

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46.

Industrial Engineering, Management Science and Applications 2015

Author

Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)

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XX(518706.1)

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https://doi.org/10.1007/978-3-662-47200-2

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47.

Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Concepts

Author

Sekundo, Walter. editor. SpringerLink (Online service)

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XX(520092.1)

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https://doi.org/10.1007/978-3-319-18530-9

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48.

Service science : the foundations of service engineering and management

Author

Qiu, Robin G., author.

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49.

Business analysis for business intelligence

Author

Brijs, Bert.

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50.

Cover image for Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014

Author

Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)

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51.

A guide to IT contracting checklists, tools, and techniques

Author

Overly, Michael R. Karlyn, Matthew A.

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52.

Sustainable solid waste management

Author

Unnisa, Syeda Azeem. Rav, S. Bhupatthi.

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53.

Relentless innovation what works, what doesn't-- and what that means for your business

Author

Phillips, Jeffrey, 1963-

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54.

The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing

Author

Safko, Lon.

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55.

Sport management principles and applications

Author

Hoye, Russell, 1966-

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56.

Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis

Author

Fiege, Roland. author. SpringerLink (Online service)

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57.

Cracking the code leveraging consumer psychology to drive profitability

Author

Posavac, Steven S., 1969- Society for Consumer Psychology.

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58.

Consumer-brand relationships theory and practice

Author

Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.

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59.

Cover image for Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012

Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012

Author

International Hospitality and Tourism Conference (2012 : Kuala Lumpur, Malaysia) Zainal, Artinah.

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60.

Instant cashflow

Author

Sugars, Bradley J.

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61.

Big business marketing for small business budgets

Author

McMurtry, Jeanette Maw.

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62.

The successful marketing plan a disciplined and comprehensive approach

Author

Hiebing, Roman G. Cooper, Scott W.

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63.

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

Author

Sugiyama, Kotaro. Andree, Tim.

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64.

Industrial composting environmental engineering and facilities management

Author

Epstein, Eliot, 1929-

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65.

Business abroad

Author

Koslow, Lawrence E.

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66.

Entrepreneurship marketing principles and practice of SME marketing

Author

Nwankwo, Sonny. Gbadamosi, Ayantunji.

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67.

Top market strategy applying the 80/20 rule

Author

Kruger, Elizabeth Rush.

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68.

Cover image for Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozess

Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozess

Author

Schütte, Reinhard. author. Vering, Oliver. author. SpringerLink (Online service)

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69.

Codes of finance : engineering derivatives in a global bank

Author

Lépinay, Vincent Antonin.

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70.

Vermarktung hybrider Leistungsbündel Das ServPay-Konzept

Author

Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.

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71.

Marketing the basics

Author

Moore, Karl, 1955- Pareek, Niketh.

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72.

Internet-Ökonomie

Author

Peters, Ralf. author. SpringerLink (Online service)

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ONLINE

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http://dx.doi.org/10.1007/978-3-642-10652-1

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73.

Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung

Author

Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-642-11859-3

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74.

Managing service firms the power of managerial marketing

Author

Skålén, Per.

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75.

Understanding Japanese management practices

Author

Haghirian, Parissa, 1970-

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493117

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76.

Pharmaceutical computer systems validation quality assurance, risk management and regulatory compliance

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Wingate, Guy.

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77.

Marketing IT products and services

Author

Keyes, Jessica, 1950-

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78.

Branding demystified plans to payoffs

Author

Verma, Harsh V.

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ONLINE(367777.1)

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79.

Marketing for entrepreneurs concepts and applications for new ventures

Author

Crane, F. G. (Frederick Gerard)

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ONLINE(368825.1)

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80.

CIM coursebook managing marketing

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Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.

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81.

Managing markets and customers

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82.

Adequate food for all culture, science, and technology of food in the 21st century

Author

Pond, Wilson G., 1930- Nichols, Buford Lee, 1931- Brown, Dan L.

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83.

CIM coursebook delivering customer value through marketing

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Donnelly, Ray. Linton, Colin.

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84.

Strategic marketing planning

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Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)

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85.

Information Technology and Product Development

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Nambisan, Satish. editor. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-1-4419-1081-3

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86.

Cover image for Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie

Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie

Author

Schemm, Jan Werner. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-540-89030-0

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87.

Fusion for profit how marketing and finance can work together to create value

Author

Jagpal, Sharan, 1947- Jagpal, Shireen.

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HF5415

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Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001

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88.

TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3

Author

Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/978-3-8349-9211-6

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89.

The process of new drug discovery and development

Author

Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.

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90.

The Anonymous Elect Market Research Through Online Access Panels

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Postoaca, Andrei. author. SpringerLink (Online service)

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91.

Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels

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Schröder, Hendrik. author. SpringerLink (Online service)

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http://dx.doi.org/10.1007/3-540-27646-7

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92.

Sales forecasting management a demand management approach

Author

Mentzer, John T. Moon, Mark A., 1955-

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93.

The Profit Impact of Marketing Strategy Project Retrospect and Prospects

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Farris, Paul W.. Moore, Michael J..

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94.

Knowledge-based marketing the 21st century competitive edge

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Chaston, Ian.

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95.

Creativity in Product Innovation

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Goldenberg, Jacob. Mazursky, David.

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96.

Black pepper Piper nigrum

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Ravindran, P. N., 1942-

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97.

New marketing strategies evolving flexible processes to fit market circumstances

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Chaston, Ian.

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ONLINE(368943.1)

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