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1. 
Cover image for Handbook of research on narrative advertising
Handbook of research on narrative advertising
Author 
Yilmaz, Recep, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2
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2. 
Cover image for Handbook of International Advertising Research
Handbook of International Advertising Research
Author 
Cheng, Hong, 1958- editor.
Preferred Shelf Number 
ONLINE(341521.1)
Electronic Access 
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602
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3. 
Cover image for How advertising works the role of research
How advertising works the role of research
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368480.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
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4. 
Cover image for Advertising in new formats and media : current research and implications for marketers
Advertising in new formats and media : current research and implications for marketers
Author 
Pelsmacker, Patrick de, 1957- editor.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781785603129
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5. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Author 
Katz, Helen E., author.
Preferred Shelf Number 
HF5826.5 K38 2014
Format: 
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6. 
Cover image for Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Author 
Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE(335282.1)
Electronic Access 
http://dx.doi.org/10.1007/978-3-658-02365-2
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7. 
Cover image for Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Author 
Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-4291-3
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8. 
Cover image for Online consumer behavior theory and research in social media, advertising, and e-tail
Online consumer behavior theory and research in social media, advertising, and e-tail
Author 
Close, Angeline.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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9. 
Cover image for Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice
Author 
Okazaki, Shintaro. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-6854-8
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10. 
Cover image for Freud on Madison Avenue motivation research and subliminal advertising in America
Freud on Madison Avenue motivation research and subliminal advertising in America
Author 
Samuel, Lawrence R. Project Muse.
Preferred Shelf Number 
ONLINE
Electronic Access 
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11. 
Cover image for The media handbook a complete guide to advertising media selection, planning, research, and buying
The media handbook a complete guide to advertising media selection, planning, research, and buying
Author 
Katz, Helen E.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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12. 
Cover image for Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
Author 
Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(521034.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-35132-7
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13. 
Cover image for HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I
Author 
Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(521104.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-35969-9
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14. 
Cover image for HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II
HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II
Author 
Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)
Preferred Shelf Number 
XX(521105.1)
Electronic Access 
https://doi.org/10.1007/978-3-031-36049-7
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15. 
Cover image for Ratings analysis : audience measurement and analytics
Ratings analysis : audience measurement and analytics
Author 
Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.
Preferred Shelf Number 
HE8700.65 W42 2014
Format: 
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16. 
Cover image for Identification and management of distributed data NGN, content-centric networks, and the web
Identification and management of distributed data NGN, content-centric networks, and the web
Author 
Bartolomeo, Giovanni, 1977-
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
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17. 
Cover image for Essentials of health care marketing
Essentials of health care marketing
Author 
Berkowitz, Eric N.
Preferred Shelf Number 
W 74.1 B513 2006
Format: 
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Health Sciences Library~1
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18. 
Cover image for What is brand equity, anyway? : selected papers on brands and advertising
What is brand equity, anyway? : selected papers on brands and advertising
Author 
Feldwick, Paul.
Preferred Shelf Number 
HD 69.B7 F45 2002
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