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1. 
Cover image for Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Author 
Pogorzelski, Jacek, author.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
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2. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane.
Preferred Shelf Number 
HD69.B7 K45 2013
Format: 
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Beytepe Library~2
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3. 
Cover image for Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Author 
Post, Karen.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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4. 
Cover image for The new emerging market multinationals four strategies for disrupting markets and building brands
The new emerging market multinationals four strategies for disrupting markets and building brands
Author 
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
Preferred Shelf Number 
ONLINE
Electronic Access 
Subscription required
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5. 
Cover image for Strategic brand management for B2B markets a road map for organizational transformation
Strategic brand management for B2B markets a road map for organizational transformation
Author 
Sarin, Sharad.
Preferred Shelf Number 
ONLINE(369410.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets
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6. 
Cover image for Integrating design, logistics and branding for sustainable value creation : proceedings
Integrating design, logistics and branding for sustainable value creation : proceedings
Author 
ICOVACS 2008 International Conference on Value Chain sustainability (November 12-14, 2008 : İzmir) Baltacıoğlu, Tunçdan. Demirbağ Kaplan, Melike. Yurt, Öznur.
Preferred Shelf Number 
HD69 .I26 2009
Format: 
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7. 
Cover image for Eating the big fish how challenger brands can compete against brand leaders
Eating the big fish how challenger brands can compete against brand leaders
Author 
Morgan, Adam, 1969-
Preferred Shelf Number 
ONLINE
Electronic Access 
Click for information on Adobe Digital Editions version
Click for information on Mobipocket Reader version
Image http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg
Wiley InterScience http://dx.doi.org/10.1002/9781118257944
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8. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Author 
Keller, Kevin Lane, 1956-
Preferred Shelf Number 
HD69.B7 K45 2008
Format: 
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9. 
Cover image for Luxury brand management : a world of privilege
Luxury brand management : a world of privilege
Author 
Chevalier, Michel. Mazzalovo, Gerald.
Preferred Shelf Number 
HD69.B7 C473 2008
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10. 
Cover image for Trump University branding 101 how to build the most valuable asset of any business
Trump University branding 101 how to build the most valuable asset of any business
Author 
Sexton, Donald E., 1943-
Preferred Shelf Number 
ONLINE
Electronic Access 
Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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11. 
Cover image for Handbook of pharmaceutical public policy
Handbook of pharmaceutical public policy
Author 
Fulda, Thomas R. Wertheimer, Albert I.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
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12. 
Cover image for B2B brand management
B2B brand management
Author 
Kotler, Philip. Pfoertsch, Waldemar. Michi, Ines.
Preferred Shelf Number 
HD69.B7 K68 2006
Format: 
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13. 
Cover image for Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Author 
Aaker, David A.
Preferred Shelf Number 
HD69.B7 A2154 2004
Format: 
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14. 
Cover image for Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kuralları
Author 
Perry, Alycia. Wisnom, David, ort. yaz.
Preferred Shelf Number 
HD 69.B7 P477 2003
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15. 
Cover image for Building strong brands
Building strong brands
Author 
Aaker, David A.
Preferred Shelf Number 
HD69.B7 A216 1996
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