Search Results for Advertising -- Research.

1.

Handbook of research on narrative advertising

Author

Yilmaz, Recep, editor. IGI Global, publisher.

Preferred Shelf Number

ONLINE

Electronic Access

Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2

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2.

Handbook of International Advertising Research

Author

Cheng, Hong, 1958- editor.

Preferred Shelf Number

ONLINE(341521.1)

Electronic Access

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602

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3.

How advertising works the role of research

Author

Jones, John Philip.

Preferred Shelf Number

ONLINE(368480.1)

Electronic Access

SAGE knowledge http://sk.sagepub.com/books/how-advertising-works

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4.

Advertising in new formats and media : current research and implications for marketers

Author

Pelsmacker, Patrick de, 1957- editor.

Preferred Shelf Number

ONLINE

Electronic Access

https://www.emerald.com/insight/publication/doi/10.1108/9781785603129

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5.

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

Author

Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE(335282.1)

Electronic Access

http://dx.doi.org/10.1007/978-3-658-02365-2

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6.

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

Author

Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-4291-3

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7.

Online consumer behavior theory and research in social media, advertising, and e-tail

Author

Close, Angeline.

Preferred Shelf Number

ONLINE

Electronic Access

Click here to view

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8.

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

Author

Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6854-8

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9.

Advances in Advertising Research (Vol. 1) Cutting Edge International Research

Author

Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)

Preferred Shelf Number

ONLINE

Electronic Access

http://dx.doi.org/10.1007/978-3-8349-6006-1

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10.

Freud on Madison Avenue motivation research and subliminal advertising in America

Author

Samuel, Lawrence R. Project Muse.

Preferred Shelf Number

ONLINE

Electronic Access

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11.

The media handbook a complete guide to advertising media selection, planning, research, and buying

Author

Katz, Helen E.

Preferred Shelf Number

ONLINE

Electronic Access

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12.

Cover image for Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Author

Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(521034.1)

Electronic Access

https://doi.org/10.1007/978-3-031-35132-7

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13.

Cover image for HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part I

Author

Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(521104.1)

Electronic Access

https://doi.org/10.1007/978-3-031-35969-9

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14.

HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II

Author

Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)

Preferred Shelf Number

XX(521105.1)

Electronic Access

https://doi.org/10.1007/978-3-031-36049-7

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15.

Identification and management of distributed data NGN, content-centric networks, and the web

Author

Bartolomeo, Giovanni, 1977-

Preferred Shelf Number

ONLINE

Electronic Access

Distributed by publisher. Purchase or institutional license may be required for access.

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