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1. 
Cover image for Managing customer value : creating quality and service that customers can see
Managing customer value : creating quality and service that customers can see
Author 
Gale, Bradley T. Wood, Robert Chapman.
Preferred Shelf Number 
HF5415.157 G34 2010
Format: 
Availability 
Beytepe Library~1
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2. 
Cover image for Word-of-mouth marketing
Word-of-mouth marketing
Author 
Wilson, Jerry R., 1944-2005.
Preferred Shelf Number 
HF5415.5 W59 1994
Format: 
Availability 
Beytepe Library~1
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3. 
Cover image for Service quality new directions in theory and practice
Service quality new directions in theory and practice
Author 
Rust, Roland T. Oliver, Richard L., 1945-
Preferred Shelf Number 
ONLINE(369303.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/service-quality
Format: 
Availability 
Online Library~1
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