How advertising works the role of research

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Title:

How advertising works the role of research

Author:

Jones, John Philip.

ISBN:

9781452231501

Publication Information:

Thousand Oaks, Calif. ; London : SAGE, c1998.

Physical Description:

1 online resource (358 p.) : ill., facsims.

Subject Term:

Advertising -- Research.

Added Author:

Jones, John Philip.

Electronic Access:

SAGE knowledge http://sk.sagepub.com/books/how-advertising-works

Holds:
Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Status	Item Holds
Searching... Online Library	E-Book	368480-1001	ONLINE(368480.1)	Searching... Unknown	Searching... Unavailable

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