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1. 
Cover image for Internationales Marketing-Management
Internationales Marketing-Management
Author 
Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-12691-8
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2. 
Cover image for Museum management and marketing
Museum management and marketing
Author 
Sandell, Richard, 1967- Janes, Robert R.
Preferred Shelf Number 
AM121 .M877 2010
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Beytepe Library~1
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3. 
Cover image for Impression Management Professionelles Marketing in eigener Sache
Impression Management Professionelles Marketing in eigener Sache
Author 
Jendrosch, Thomas. author. SpringerLink (Online service)
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ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-8715-0
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4. 
Cover image for Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
Author 
Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-12830-1
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5. 
Cover image for Marketing the basics
Marketing the basics
Author 
Moore, Karl, 1955- Pareek, Niketh.
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ONLINE
Electronic Access 
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6. 
Cover image for Internet-Ökonomie
Internet-Ökonomie
Author 
Peters, Ralf. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-10652-1
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7. 
Cover image for Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung
Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung
Author 
Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-642-11859-3
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8. 
Cover image for Managing customer value : creating quality and service that customers can see
Managing customer value : creating quality and service that customers can see
Author 
Gale, Bradley T. Wood, Robert Chapman.
Preferred Shelf Number 
HF5415.157 G34 2010
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9. 
Cover image for Managing service firms the power of managerial marketing
Managing service firms the power of managerial marketing
Author 
Skålén, Per.
Preferred Shelf Number 
ONLINE
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10. 
Cover image for Understanding Japanese management practices
Understanding Japanese management practices
Author 
Haghirian, Parissa, 1970-
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493117
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11. 
Cover image for Pharmaceutical computer systems validation quality assurance, risk management and regulatory compliance
Pharmaceutical computer systems validation quality assurance, risk management and regulatory compliance
Author 
Wingate, Guy.
Preferred Shelf Number 
ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
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12. 
Cover image for Marketing IT products and services
Marketing IT products and services
Author 
Keyes, Jessica, 1950-
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ONLINE
Electronic Access 
Distributed by publisher. Purchase or institutional license may be required for access.
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13. 
Cover image for The handbook of technology management
The handbook of technology management
Author 
Bidgoli, Hossein.
Preferred Shelf Number 
HD45 .H294 2010 V.1
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14. 
Cover image for Branding demystified plans to payoffs
Branding demystified plans to payoffs
Author 
Verma, Harsh V.
Preferred Shelf Number 
ONLINE(367777.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/branding-demystified
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15. 
Cover image for Marketing for entrepreneurs concepts and applications for new ventures
Marketing for entrepreneurs concepts and applications for new ventures
Author 
Crane, F. G. (Frederick Gerard)
Preferred Shelf Number 
ONLINE(368825.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/marketing-for-entrepreneurs
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