Consumer satisfaction advancements in theory, modeling, and empirical findings

User unfriendly consumer struggles with personal technologies, from clocks and sewing machines to cars and computers

Please every customer delivering stellar customer service across cultures

Lean six sigma for service how to use lean speed and six sigma quality to improve services and transactions

The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

The mind of the customer how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customers' success

Stop telling, start selling how to use customer-focused dialogue to close sales

Perfect selling open the door, close the deal

Customer-driven operations aligning quality tools and business processes for customer excellence

The psychology of sales success learn to think like your customer to close every sale

Rethinking the sales cycle how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage

The inside advantage the strategy that unlocks the hidden growth in your business

Living brands collaboration + innovation = customer fascination

The ten demandments rules to live by in the age of the demanding consumer

CustomerCentric selling

Take your sales to the next level advanced skills to build stronger relationships and close more deals

Selling for the long run build lasting customer relationships for breakthrough results

Modern analysis of customer surveys with applications using R

The Starbucks experience 5 principles for turning ordinary into extraordinary