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1. 
Cover image for Marketing management
Marketing management
Author 
Kotler, Philip. Keller, Kevin Lane, 1956-
Preferred Shelf Number 
HF5415.13 K6 2012
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2. 
Cover image for Marketing management a cultural perspective
Marketing management a cultural perspective
Author 
Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.
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3. 
Cover image for Public Marketing Marketing-Management für den öffentlichen Sektor
Public Marketing Marketing-Management für den öffentlichen Sektor
Author 
Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)
Preferred Shelf Number 
ONLINE
Electronic Access 
http://dx.doi.org/10.1007/978-3-8349-3552-6
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4. 
Cover image for Marketing management and communications in the public sector
Marketing management and communications in the public sector
Author 
Pasquier, Martial. Villeneuve, Jean-Patrick.
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5. 
Cover image for Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice
Author 
Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8349-3722-3
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6. 
Cover image for Relentless innovation what works, what doesn't-- and what that means for your business
Relentless innovation what works, what doesn't-- and what that means for your business
Author 
Phillips, Jeffrey, 1963-
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ONLINE
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7. 
Cover image for The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing
Author 
Safko, Lon.
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ONLINE
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8. 
Cover image for Strategic marketing
Strategic marketing
Author 
Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.
Preferred Shelf Number 
HF5415.13 M66 2012
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9. 
Cover image for Pazarlama stratejileri : yönetsel bir yaklaşım
Pazarlama stratejileri : yönetsel bir yaklaşım
Author 
Torlak, Ömer. Altunışık, Remzi.
Preferred Shelf Number 
HF5415 P393 2012
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10. 
Cover image for Sport management principles and applications
Sport management principles and applications
Author 
Hoye, Russell, 1966-
Preferred Shelf Number 
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11. 
Cover image for Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis
Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxis
Author 
Fiege, Roland. author. SpringerLink (Online service)
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ONLINE
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http://dx.doi.org/10.1007/978-3-8348-8146-5
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12. 
Cover image for Cracking the code leveraging consumer psychology to drive profitability
Cracking the code leveraging consumer psychology to drive profitability
Author 
Posavac, Steven S., 1969- Society for Consumer Psychology.
Preferred Shelf Number 
ONLINE
Electronic Access 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887
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13. 
Cover image for Consumer-brand relationships theory and practice
Consumer-brand relationships theory and practice
Author 
Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
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14. 
Cover image for Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012
Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012
Author 
International Hospitality and Tourism Conference (2012 : Kuala Lumpur, Malaysia) Zainal, Artinah.
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ONLINE
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