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1. 
Cover image for Handbook of International Advertising Research
Handbook of International Advertising Research
Author 
Cheng, Hong, 1958- editor.
Preferred Shelf Number 
ONLINE(341521.1)
Electronic Access 
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602
Format: 
Availability 
Online Library~1
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2. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Author 
Katz, Helen E., author.
Preferred Shelf Number 
HF5826.5 K38 2014
Format: 
Availability 
Beytepe Library~1
Available:
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3. 
Cover image for Ratings analysis : audience measurement and analytics
Ratings analysis : audience measurement and analytics
Author 
Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.
Preferred Shelf Number 
HE8700.65 W42 2014
Format: 
Availability 
Beytepe Library~1
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