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1. 
Cover image for Handbook of International Advertising Research
Handbook of International Advertising Research
Author 
Cheng, Hong, 1958- editor.
Preferred Shelf Number 
ONLINE(341521.1)
Electronic Access 
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917
John Wiley http://dx.doi.org/10.1002/9781118378465
MyiLibrary http://www.myilibrary.com?id=571602
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2. 
Cover image for How advertising works the role of research
How advertising works the role of research
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368480.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
Format: 
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3. 
Cover image for Reklam iletişimi : İnternet ve gazte reklamlarının etkilerine yönelik bir araştırma
Reklam iletişimi : İnternet ve gazte reklamlarının etkilerine yönelik bir araştırma
Author 
Karaçor, Süleyman.
Preferred Shelf Number 
HF5821 .K373 2007
Format: 
Availability 
Beytepe Library~1
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4. 
Cover image for What is brand equity, anyway? : selected papers on brands and advertising
What is brand equity, anyway? : selected papers on brands and advertising
Author 
Feldwick, Paul.
Preferred Shelf Number 
HD 69.B7 F45 2002
Format: 
Availability 
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5. 
Cover image for Reklamın marka değerine etkisi
Reklamın marka değerine etkisi
Author 
Franzen, Giep. Goessens, Cindy, ort. yaz. Yalım, Fevzi, çev.
Preferred Shelf Number 
HF 5814 .F7319 2002
Format: 
Availability 
Beytepe Library~2
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