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1. 
Cover image for Handbook of research on narrative advertising
Handbook of research on narrative advertising
Author 
Yilmaz, Recep, editor. IGI Global, publisher.
Preferred Shelf Number 
ONLINE
Electronic Access 
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2
Format: 
Availability 
Online Library~1
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2. 
Cover image for How advertising works the role of research
How advertising works the role of research
Author 
Jones, John Philip.
Preferred Shelf Number 
ONLINE(368480.1)
Electronic Access 
SAGE knowledge http://sk.sagepub.com/books/how-advertising-works
Format: 
Availability 
Online Library~1
Available:
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3. 
Cover image for Reklam iletişimi : İnternet ve gazte reklamlarının etkilerine yönelik bir araştırma
Reklam iletişimi : İnternet ve gazte reklamlarının etkilerine yönelik bir araştırma
Author 
Karaçor, Süleyman.
Preferred Shelf Number 
HF5821 .K373 2007
Format: 
Availability 
Beytepe Library~1
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