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1. 
Cover image for Consumer-brand relationships theory and practice
Consumer-brand relationships theory and practice
Author 
Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
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2. 
Cover image for The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency
The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency
Author 
Sugiyama, Kotaro. Andree, Tim.
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ONLINE
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3. 
Cover image for CIM coursebook delivering customer value through marketing
CIM coursebook delivering customer value through marketing
Author 
Donnelly, Ray. Linton, Colin.
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ONLINE
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4. 
Cover image for Managing customers as investments : the strategic value of customers in the long run
Managing customers as investments : the strategic value of customers in the long run
Author 
Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.
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HF5415.55 G87 2005
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