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Cover image for Strategic marketing management in Asia : case studies and lessons across industries
Strategic marketing management in Asia : case studies and lessons across industries
Author 
Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.
Preferred Shelf Number 
ONLINE
Electronic Access 
https://www.emerald.com/insight/publication/doi/10.1108/9781786357458
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2. 
Cover image for Managing service firms the power of managerial marketing
Managing service firms the power of managerial marketing
Author 
Skålén, Per.
Preferred Shelf Number 
ONLINE
Electronic Access 
Click here to view
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3. 
Cover image for Fusion for profit how marketing and finance can work together to create value
Fusion for profit how marketing and finance can work together to create value
Author 
Jagpal, Sharan, 1947- Jagpal, Shireen.
Preferred Shelf Number 
HF5415
Electronic Access 
Oxford scholarship online http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001
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